smart premiums - brilliant results
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Smart Promotions Begin with Britannica
Encyclopædia BritannicaEncyclopædia Britannica®®
Promotional Marketing SolutionsPromotional Marketing Solutions
Smart Premiums,Brilliant Results
JRL GroupDecember 2008
Smart Promotions Begin with Britannica
Why Encyclopædia Britannica?Why Encyclopædia Britannica?
Brand Awareness – Since 1768. Encyclopædia Britannica's name is world-renowned and our authoritative learning products keep us the leader in our industry.
The De facto Standard. No other reference work is cited more often in the media than Encyclopædia Britannica.
Unparalleled Value. Encyclopædia Britannica content adds relevance to your promotions and offers your customers years and years of use.
Authoritative, Accurate and Safe. Like our 32-volume book set, Encyclopædia Britannica data delivers the right answer the first time, always. That’s why we’re the #1 best-selling encyclopedia worldwide.
Award-Winning. From the highly-coveted CODIE Award to PTA and Online associations, Britannica consistently wins awards for its innovative content and creative delivery.
Smart Promotions Begin with Britannica
Britannica Custom-Content CDsBritannica Custom-Content CDs
Smart Promotions Begin with Britannica
Smart PartnersSmart Partners Brilliant PromotionsBrilliant Promotions
Sprint & EMBARQ – Back-to-School Teacher Promotions Fifth Third Bank/Chicago Bulls – Back-to-School CD-ROM Key Bank – Account Activation Premium Frito-Lay & Pizza Hut – Back-to-School Online GWP JCPenney, Sears, & Kohl’s– In-Store Back-to-School Promotions Kellogg – Jackie Robinson and Black History CD-ROMs Sonic Drive-In Restaurants - Kids Meal CD-ROM Gift Newsweek & Sunday Times –Subscriber Acquisition CD Gift Bennigan’s – Kid’s Meal Promotions Procter & Gamble – Back-to-School Mail-In Offer
Smart Promotions Begin with Britannica
Custom Marketing Solutions
Client:
Kellogg Company
Encyclopædia Britannica Product:
Custom CD-ROM titled, “Kellogg proudly presents, A Celebration of Black History”
Program Description:
Mail-In Offer: Consumers purchasing three Kellogg “qualifying” products can mail-in a completed form to receive this CD-ROM free of charge
Smart Promotions Begin with Britannica
Britannica Marketing SolutionsBritannica Marketing Solutions
Client:
Sonic Drive-In Restaurants
Encyclopædia Britannica Product:
Ready Reference CD-ROM
Program Description:
Britannica created a collect-all-four promotion for SONIC’s Back-to-School Wacky Pack kid’s meal.
FDA approved cellophane packaging
Smart Promotions Begin with Britannica
Britannica Marketing SolutionsBritannica Marketing Solutions
Client:
Newsweek
Encyclopædia Britannica Product:
Complete Home Library CD-ROM
Program Description:
Subscriber Acquisition Gift - This 2-CD set was mailed to all Newsweek subscribers to thank them for their paid subscription.
Smart Promotions Begin with Britannica
Britannica Marketing SolutionsBritannica Marketing Solutions
Client:
FOX Home Entertainment
Encyclopædia Britannica Products:
Homework Essentials Plus CD-ROM
Program Description:
Back-to-School 2006 gift with purchase program. Buy two FOX DVDs and get the Britannica CD-ROM free of charge.
Smart Promotions Begin with Britannica
Britannica Marketing SolutionsBritannica Marketing Solutions
Client:
Proctor & Gamble
Encyclopædia Britannica Product:
Student Edition CD-ROM
Program Description:
Back to School Promotion - Consumers who purchased four or more P&G products during one shopping trip could mail in their store receipt and a completed tear-pad sheet for gift redemption.
Smart Promotions Begin with Britannica
Britannica Marketing SolutionsBritannica Marketing Solutions
Client:
Frito-Lay
Encyclopædia Britannica Product:
Encyclopædia Britannica Online + 15% discount at the Britannica eStore
Program Description:
Gift with Purchase: Purchasers of Frito-Lay 24 count multi-packs during Back-to-School 2005 received a coupon offering a FREE two-month subscription to Encyclopædia Britannica Online plus a 15% discount off selected Back-to-School items at the Britannica eStore.
Smart Promotions Begin with Britannica
Britannica Marketing SolutionsBritannica Marketing Solutions
Client:
American Express
Encyclopædia Britannica Product:
Encyclopædia Britannica Online.
Program Description:
Gift with Application Submission: College seniors who applied for the American Express card received the Encyclopædia Britannica SmartCard as a complimentary gift.
Smart Promotions Begin with Britannica
Britannica Marketing SolutionsBritannica Marketing Solutions
Client: Frito-Lay
Encyclopædia Britannica Product:Britannica U.S. Maps
Program Description:In-School marketing program aimed at increasing children’s outdoor activities. This poster/map was distributed to one million students and hung in 2,000 school cafeterias.
Smart Promotions Begin with Britannica
Britannica Marketing SolutionsBritannica Marketing Solutions
Client:
JCPenney Afterschool Fund
Encyclopædia Britannica Product:
Student Encyclopedias CD-ROM
and Merriam-Webster paperback
Dictionary
Program Description:
This custom CD-ROM and
book set was developed
for JCPenney to be sold
in-store during Back-to-School
with proceeds benefiting
their Afterschool Fund.
Smart Promotions Begin with Britannica
Britannica Marketing SolutionsBritannica Marketing Solutions
Client:
EMBARQ
Encyclopædia Britannica Products:
Student Library CD-ROM
Program Description:
Trade show premium at Back-to-School teacher/educator fairs.
Smart Promotions Begin with Britannica
Britannica Marketing SolutionsBritannica Marketing Solutions
Client:
Sunday Times (London)
Encyclopædia Britannica Product:
Concise Encyclopedia CD-ROM
Program Description:
This CD was delivered on-pack to all subscribers of the Sunday Times during Back-to-School 2005 and 2006.
Smart Promotions Begin with Britannica
Britannica Delivers ResultsBritannica Delivers Results
The Encyclopædia Britannica brand brings exceptional awareness to your promotion and by aligning with Britannica you reap the trust, reliability and high-value of the Encyclopædia Britannica name.
Press Opportunities – Call attention to your partnership with Britannica. No other premium tells parents, grand-parents, teachers and the community that you’re serious about education.
Fun & Learning DVDs & CD-ROMs provide instant gratification and make parents feel good about their purchase. Britannica premiums always increase sell-through.
Quick-Ship Program - Our speedy replication and delivery service can make your last-minute campaign a huge success.
Smart Promotions Begin with Britannica
Make Your Next CampaignMake Your Next CampaignA Huge SuccessA Huge Success
Britannica Delivers Results!Britannica Delivers Results!
Steve GilbergDirector, Licensing & Syndication
312-347-7237
Encyclopædia Britannica
Worldwide Headquarters
331 N. LaSalle Drive
Chicago, IL 60610
www.britannica.com