Smart Mobile Apps

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Post on 28-Nov-2014

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Smart Mobile Apps Phenomenon

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<ul><li> 1. Smart Mobile Arnd Brugman Innovator/Inspirator Solutions</li></ul> <p> 2. The Web is Dead 3. Long live the internet 4. You wake up 5. 2 Billion paid to Developers 6. App Economy </p> <ul><li>&gt; 10 billion downloads </li></ul> <ul><li>&gt; $2 billion paid from Apple </li></ul> <ul><li>&gt; $150 mill / month </li></ul> <ul><li>&gt; 100 mill iPhones </li></ul> <ul><li>&gt; 350 000 apps </li></ul> <ul><li>&gt; 40 apps installed per user </li></ul> <ul><li>&gt; 20 000 new apps per week </li></ul> <p> 7. App Economy enablers </p> <ul><li>AppStore </li></ul> <ul><li>User experience </li></ul> <ul><li>Open platforms </li></ul> <ul><li>Operator </li></ul> <ul><li>Developers and apps </li></ul> <ul><li>Businesses </li></ul> <p> 8. Tech? </p> <ul><li>Not number of phones </li></ul> <ul><li>App pattern </li></ul> <ul><li>Web vs app </li></ul> <p>App Tech iPhone Android Other 9. App Strategy App Concept Product Service Target Group External Internal Tech iPhone Android Other Revenue Ads Price Subscribe Add on Other Web Social media Channel Charge Free 10. Apps Focus areas 11. GVB 12. Heineken 13. Albert Heijn 14. Sanoma Digital 15. Rabo 16. De Telegraaf 17. App strengthens offer 18. Product sales </p> <ul><li>$1 million pizzas in 3 months </li></ul> <p> 19. Mobile Web or APP Pirate Bay sentenced to prison IDG for iPhone launched MW, IT24 for iPhone, IDG for Android Visitors Requests Traffic, mobile sites and apps 20. Mobile vs iPhone Mobil.IDG.se IDG.se on iPhone Unique /week 4500 10000 Requests /week 36000 250000 Requests /visit 2,7 7,7 Time /vist Ca 60 sec 9 min 21. Web </p> <ul><li>Static info </li></ul> <ul><li>Web in app </li></ul> <ul><li>RSS feeds </li></ul> <ul><li>Interactivity </li></ul> <ul><li>Social media </li></ul> <p> 22. Target Groups Business Drive App m Office m Process m Accelerate Simplify Consume Cost Savings Cost Savings Revenue 23. Office m </p> <ul><li>Mail </li></ul> <ul><li>Contacts, social media </li></ul> <ul><li>Calendar </li></ul> <ul><li>Documents </li></ul> <ul><li>Collaboration </li></ul> <ul><li>...Web 2.0! </li></ul> <p> 24. Process m </p> <ul><li>Sales support </li></ul> <ul><li>Field service </li></ul> <ul><li>Logistics </li></ul> <ul><li>CRM </li></ul> <ul><li>Analysis (BI/KPI) </li></ul> <p> 25. App m </p> <ul><li>Info and brand </li></ul> <ul><li>Sell </li></ul> <ul><li>Service </li></ul> <ul><li>Collaborate </li></ul> <ul><li>Client relationship </li></ul> <p> 26. The Great App Bubble 27. Stop making Apps? 28. One more thing 29. Summary </p> <ul><li>iPhone and Android, 2011+ maybe others </li></ul> <ul><li>App for existing, adding mobile, brand, new product/services </li></ul> <ul><li>Discoverability </li></ul> <ul><li>Web in app </li></ul> <p> 30. [email_address] </p>