smart investment in it business

www.digital-future.org

Smart Investment In IT Business

Oleksii Vitchenko, Digital Future

Case study of


2

Speaker

Oleksii Vitchenko

Founder of Digital Future

Partner of well-known VC firms

Board Member of UAngel & member of UVCA

Oleksii is is serial tech entrepreneur and venture investor focusing on digital

businesses. He is widely recognized in Eastern Europe for developing

successful companies in e-commerce, digital and tech services. Oleksii is a

smart money investor that offer a highly regarded perspective on innovation

and the startup growth.

Smart Investment in IT Business


3

400+ requests for investment processed

15 successful investment deals closed

45 startup events organized

Investment decision timeframe

$ 4 500 000 of total amount invested

Participation in key industry events

Digital Future: Key Facts Smart Investment in IT Business

4-6 months

9 month

30 min Minimal timeframe

Average timeframe

Maximum timeframe


4

Create a Successful Tech Startup? What it takes to

Smart Money Smart Investment in IT Business


5

Smart Money

Dumb money

D

Smart money

S

Consulting

C

Bulshit talk

B

MONEY

Expertise



6

Expertise Money Courage

Smart Money Smart Investment in IT Business


7

Types of Investors

D S

C B

MONEY

Expertise

Fools, Friends & Family

VC Funds

Investment Banks

Peer-to-Peer

FaceBook audience

Angel Investors

Corporate VCs

Accelerators

Incubators

Advisors

Board members

Employees


Smart Investors


8

Types of Startups

Hobby / Lifestyle startups

SMB startups Venture capital startups

Social startups Scalable startups Startups for large corporations



9

Startup Lifecycle

Idea development

Business model validation

Building MVP

Scaling



10

Types of Smart Expertise

Networking Sales

Finance

Technical Business development

Business processes

Marketing

Legal

Admin & HR

Smart Investment in IT business


11

Smart Expertise for Startups

2 1

Idea development Business model validation

Building MVP Scaling

Networking

Experience

Common sense

Business processes

HR

Technical

Administrative

Marketing

Sales

Business development

Finance

Legal

3 4



12

Digital Future helps to find partners, build marketing

processes and acquire customers

Business development and marketing

Digital Future offers experience in b2c and b2b areas that

helps the portfolio companies build efficient sales

processes

Sales processes mapping

Digital Future actively shares experience of traffic generation

gained in a highly competitive e-commerce niches

Traffic generation strategies

Digital Future provides advice on the possible technical

limitations

Technical expertise

Digtal Future offers call-center support or provide other

resources to build support service to their portfolio

companies

Sales and support

Digital Future ensures portfolio companies avoid the most

common mistakes startups make by providing seamless

and timely legal and financial advise

Finance and legal

Digital Future: Smart Money Smart Investment in IT Business


13

Business in related field Useful insights from day one

Positive feedback from other investors and startups

Expertise is not concentrated in one person

Direct access to expertise in key business areas

Successful investment cases


How to Identify Smart Investor?


14


Jeapie Case Study

Relocation and «Mivina Time»

Validation of business model

Pivots Smart Investment from Digital Future

Revenue growth

M&A Exit

Idea development & grant


15


Jeapie Case Study

One business model

Network capital

Three founders

Technical MVP

$ 30k grant First-Time-Founders


16


Jeapie Case Study

Little understanding of a prospective customer

Lack of sales skills

No understanding of the further steps

Limited amount of money

Difficulties with closing an

investment round

First Challenges

Technology that is ahead of the market


17


Jeapie Case Study

Digital Future

Technical expertise

Offered resources for the development of SDK

Marketing expertise

Validated the idea on different audiences

Finance expertise

Created planning and reporting system

Administrative expertise

Provided team with office space and desks

Entrepreneurial experience in e-commerce

Recognized the value of service Jeapie offers

Knowledge test

Checked if the team can make a delivery

Business development expertise Helped to expand business network and find partners

Sales expertise

Built sales processes

Legal expertise

Ensured business acquisition deal structure

www.slideproject.com 18

Sales team

Developers team

In-house marketing manager and content manager

Jeapie: Success Story

28 customers

2 strategic partners

Continuous revenue flow

3 prospective buyers


19

Advice to Aspiring Entrepreneurs

of Successful Companies

Three Rules



20


Quality first! Beat the competition by offering a superior

quality, not dumped prices

Rule #1:



21


Revenue first! Put revenue growth in the first place, not

the cost reduction.

Rule #2:



22


There are no other rules! Follow #1and #2

Rule #3:


✉ [email protected] We have answers!

Got questions?

Thank you!

ua.linkedin.com/in/ovitchenko in

mailto:[email protected]?subject=

mailto:[email protected]?subject=

http://ua.linkedin.com/in/ovitchenko



smart investment in it business

Small Business & Entrepreneurship