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© 2009 – SMARTvt.org04/08/2023

SMARTvt.org Vermont 3.0 Innovation Jam

Slide ShowCreated by Mike West

October 2009

87654321STARTNo living things were

harmed in the creation of this presentation.

However a large number of electrons were terribly

inconvenienced.

In theory there is no difference between theory and practice.

In practice, there is.

This Module is Brought to you by the Employability Experts at SMART Holdings USA

SMARTvt.org

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www.smartvt.org

Mark E. Renkert, Mcsl

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Mark E. Renkert, McslRetained Executive SearchAuthor: Why We WorkJournalist: Wire ServicesSubject Matter ExpertBehavior and EmploymentStrategic Human CapitalLabor Force EconomicsFounder: SMART Holdings USA - SMARTvt

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Credentialing is a method of Lay-off proofing your career, reinforcing your value to your employer, adding credibility to your productized offering, being able to justify higher fees and differentiating yourself from competition and remain engaged in on-going learning and boosting your employability by 80% and developing a Subject Matter Expertise (SME)

Why Credential ?

www.smartvt.org

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Examples Plumber who knows electro-mechanical assemblies.

Engineer who understands Business.

Expert is Dog Nutrition

Expert in Lean Six Sigma for Capacitor Companies

Failure Analysis Expert for Electro Systems

Labor Force Economics.

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Subject Matter Expertise Layoff Proofing.

Productizing your offering to your employer or clients.

Concretizing your knowledge into the transformative process of becoming a SME – Subject Matter Expert.

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What is a Subject Matter Expert ? (SME) Unique Measure of Knowledge applied in unique way to earn a living.

A skill applied in a unique way for a new application.

A differentiator recognized by Leaders

Proof of advanced learning

Evidence of Dedication and Applied Practice to a specific range of knowledge

Evidence of Advanced Theoretical and Applied Thought.

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How to Gain the Credentials Tom Peters – Guru of Gurus says, “There Are No Experts”

This is your opportunity to become that expert.

Help Finding your SME – see me off-line

.

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Traditional Places People Start

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…….sometimes we start here…..?

Ph.D.

JD

Masters

MBA

CPA

Counseling Roster

And…. BA / BS.

AS

Professional Licenses

Certifications

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If you have the basics to establish credibility….. A degree – you can then use simple inexpensive tools to launch yourself…

But you don’t need a degree – but all the paths require unrelenting pursuit of knowledge and excellence in the subject.

Non-traditional Example: Hoyle Tanner Aircraft PE – Best Airfield Engineer in the US – earned his PE via self study without a college degree….. But became certified as a PE – a very hard and very prestigious designation for engineers…

Unrelenting exploration + Productization = Subject Matter Expertise

Watch out for Dabbler Syndrome………

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If you do not have the basics….. (warning $$$)

You still use the following tools Publishing… start small go long….. Blogs to Journal Articles

Pro bono projects developing a portfolio of successful engagements

Productize your offering:

Public Speaking

Expert Witness

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Productizing….. A Slide Deck of What you offer…

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Help Productizing – See Me Off Line…..

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Then….. Linked-In, Xing, Plaxo, Huddle, Yahoo, Google, Bing, Wikipedia…

Most Social Media Applications are similar

SME’s can figure them out…… no quitting.

Linked IN Groups – Establish your own group and invite participants

A Subject Matter Expert has a minimum of 250 Linked-In Contacts and grows them by at least five each and every week of the year…

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Using SME Channels…..

Linked-In, Xing, Plaxo, Huddle, Yahoo, Google, Bing, Wikipedia…

Linked IN Groups – Establish your own group and invite participants

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Then….. Linked-In, Xing, Plaxo, Huddle, Yahoo, Google, Bing, Wikipedia…

Linked IN Groups – Establish your own group and invite participants

A Subject Matter Expert has a minimum of 250 Linked-In Contacts and grows them by at least five each and every week of the year…

Update These Monthly with New Information

Use: Yahoo Local, Google Local, Yahoo 360, BING

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Then….. USE SKYPE for

Everything

Deliver your products with Yuguma…https://www.yugma.com/getYugma.php

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Skype ….. For Teleconferencing…

On-line Learning and Screen Sharing

Recording Conversations

Contact Manager

Sales Tool

SME Profile with SME Telephone Number…

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Productizing….. Webinar your product offering using Camtasia….…we recommend MPEG2

conversions for handling large files – see me off-line for more info.

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Then – Back Door Marketing in Grounding your SME

What is Back-Door Marketing ? See me off-line for inexpensive systems for delivering your productized SME

and earning the $$$ you worked for.

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www.smartvt.org

The Possibilities with SMARTVT

INFINITEThe Possibilities with SMARTVT are