small town main street master work plan - cherryville, ncsmall town main street master work plan...

Small Town Main Street

Master Work Plan

Cherryville, North Carolina

June 2014

Prepared by the Cherryville STMS Committee

2

Table of Contents

Tab Contents

1 Part I 3

A. Vision and Mission Statements ………………………………………………………………………….... 4

B. The Small Town Main Street (STMS) Approach to Downtown Revitalization ………………………. 4

C. The Small Town Main Street Philosophy ………………………………………………………………... 5

D. Cherryville SWOT Analysis …………………………………………………………………………….... 6

E. Cherryville STMS Committee Organization ……………………………………………………………. 7

F. A Dual Track Approach ………………………………………………………………………………….. 8

G. Critical Success Factors………………………………………………………………………………….... 9

2 Part II 10

H. Goals and Objectives …………………………………………………………………………………….... 11

3 I. Organization Team Tasks ………………………………………………………………………………… 13

J. Organization Team Project Timeline ……………………………………………………………………. 17

4 K. Design Team Tasks ………………………………………………………………………………………... 18

L. Design Team Project Timeline ………………………………………………………………………….... 21

5 M. Promotion Team Tasks...………………………………………………………………………………….. 22

N. Promotion Team Project Timeline ………………………………………………………………………. 27

6 O. Economic Restructuring Team Tasks …….……………………………………………………………… 28

P. Economic Restructuring Team Project Timeline ……………………………………………………….. 33

7 Q. Cherryville STMS FY2015 Public/Private Investment Estimate ………………………………………. 35

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Master Work Plan - Part I

Vision, Mission, Approach, Philosophy, SWOT,

Organization, Approach and Critical Success Factors

4

A. Vision and Mission Statements

Cherryville Vision

A vibrant, historic downtown of unique, eclectic businesses thriving in a friendly, entrepreneurial environment and

celebrating our rich heritage

Cherryville STMS Mission

The STMS Committee will action its Work Plan for the near term development and renewal of historic downtown

Cherryville by May 2016 in order to restore and preserve the historic downtown area and attract visitors and

businesses by launching Cherryville’s new brand as we celebrate the 135th year of our incorporation as a North

Carolina city.

B. The Small Town Main Street (STMS) Approach to Downtown Revitalization The STMS program's success is based on a comprehensive strategy, tailored to local needs and opportunities, in four broad areas:

• Organization: Building consensus and cooperation among the many groups and individuals who have a role in the revitalization process.

• Design: Enhancing the physical appearance of the commercial district by rehabilitating historic buildings, encouraging supportive new construction, developing sensitive design management systems, and long-term planning.

• Promotion: Marketing the traditional commercial district's assets to customers, potential investors, new businesses, local citizens and visitors.

• Economic Restructuring: Strengthening the district's existing economic base while finding ways to expand it to meet new opportunities and challenges from outlying development.

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C. The Small Town Main Street Philosophy Revitalizing and transforming a downtown requires both a strategic view and an operating philosophy. We will employ the following eight principles:

• Comprehensive: A single project cannot revitalize a downtown or commercial neighborhood. An ongoing series of initiatives is vital to build community support and create lasting, sustainable progress.

• Incremental: Small projects make a big difference. They demonstrate that "things are happening" on Main Street. Moreover, incremental progress helps to hone the skills and confidence of Task Force members eventually leading to actioning more complex problems.

• Self-Help: Although the National and North Carolina Main Street Centers can provide valuable direction and hands-on technical assistance, only local leadership can initiate long-term success by fostering and demonstrating community involvement and commitment to the revitalization effort.

• Public/private partnership: Every local Main Street program needs the support and expertise of both the public and private sectors. For an effective partnership, each must recognize the strengths and limitations of the other.

• Identifying and leveraging existing assets: One of the program’s key goals is to help communities recognize and make the best use of their unique offerings. Local assets provide the solid foundation for a successful Main Street initiative.

• Quality over quantity: From storefront design to promotional campaigns to special events, quality must be the main goal rather than quantity. Better to do a few things well than many things poorly.

• Change management: Changing community attitudes and habits is essential to bring about a downtown renaissance. A carefully planned Small Town Main Street program will help shift public perceptions and practices to support and sustain the revitalization process. People need to understand the benefits of change - - what is in it for them.

• Action-oriented: Frequent, visible changes in the look and activities of the commercial district will reinforce the perception of positive change. Small, but dramatic improvements early in the process will remind the community that the revitalization effort is under way.

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D. Cherryville SWOT Analysis

Strengths Weaknesses

1. City services (fire, police, water, refuse, free parking) 2. 3 Museums and multiple parks 3. Old buildings with interesting architectural features 4. Chain stores (WalMart, Ace, McDs) away from downtown 5. Friendly people; responsible citizens 6. Safe environment and low crime rates 7. 2 wineries within 5 miles; 5 within 10 miles 8. Sports facilities–football, baseball, basketball, softball, golf 9. Farmers market 10. Famous Cheeseburgers, Lotta-burgers & Poorboys 11. German heritage; tradition of New Year’s shooters 12. Winning baseball tradition 13. Tradition of musicians and music groups 14. Crowder’s State Park & Kings Mountain National Park

1. Out of the way; no direct 4 lane access 2. Deteriorating store fronts 3. Empty store fronts and buildings used for storage only 4. Inadequate codes for downtown 5. No hook to attract out-of-town shoppers 6. Weak mix of businesses 7. Uninviting entry into Cherryville 8. Poor condition of many properties around town 9. Lower than average per capita income

Opportunities Threats

1. High retail leakage 2. Inexpensive retail space 3. Cherryville Eagle to promote STMS initiatives 4. Cherryville Community Development Corporation 5. Gaston Community Foundation grants 6. Public/private partnerships 7. Gold Leaf Foundation grants 8. NC Main Street Solutions grants 9. Old BB&T Bank building 10. Anchor business; restaurants; entrepreneurs 11. Merchants/owners association 12. Concurrent infrastructure & streetscape project

1. Untrusting public 2. Periodic change in city leadership 3. Resistance to change 4. Competition from neighboring cities 5. Citizen support for higher quality businesses 6. Disinterested building owners 7. Reputation for expensive electricity 8. Aging City infrastructure

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E. Cherryville STMS Committee Organization

Events

Coordinator

Mary Beth Tackett

Chairman

Andy West

Economic

Restructuring

Andy West*

Promotion

Team

Sue Hollifield*

Organization Team

Andy West

Secretary/

Treasurer

Sid Stroupe

1. Sherry Bingham*

2. Blair Beam

3. Jason Beam

4. Sandra Beam

5. Warren Beam

6. Ben Blackburn

7. Doug Blackburn

8. Paula Deese

9. Richard Elam

10. Gary Freeman

11. Gail Jenkins

12. Mandy Harrill

13. Jill Parker-Puett

1. Bob Faires*

2. Edd Blackburn

3. Carroll Carpenter

4. Roger Hollifield

5. David Kiser

6. Richard Randall

7. Dr. Tom White 8.

1. Karen West*

2. Cindy Clemmer

3. Pam McGinnis

4. Debbie Hopper

5. Terry Fisher

6. John Rudasill

7. Sid Stroupe

8. Mary Beth Tackett

Chamber

Director

Richard Randall

City Manager

Ben Blackburn

* Deputy Team Lead

Coordination

Control/Reporting

Design Team

Jean Skibo*

1. Sid Stroupe*

2. Ben Blackburn

3. Richard Elam

4. Sue Hollifield

5. David Kiser

6. Jill Parker-Puett

7. Jean Skibo

8. Dr. Tom White

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Dual Track Approach We will use a dual track approach to action the Master Work Plan. The approach will focus primarily on accomplishing Near Team tasks that are to be completed by May 2016. Additionally, as time and opportunity allow, the Committee will also work incrementally on actioning pieces of the Long Term tasks due completion beyond May 2016. By making real progress with completing Near Term tasks and incremental progress with finishing off pieces or steps to Long Term tasks, the Committee will make steady progress for both the near and long terms. The diagram below lists select, key Near Term tasks (color coded in RED) and key Long Term task (color coded in BLUE).

NC Main Street districts have prospered over the last three decades because of positive, incremental change block by block, business

by business, year by year. 2014 Study:” The Economic Impact of Main Street in North Carolina”

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F. Critical Success Factors

1. Adhering to the eight principles of the NC Main Street program

2. Maintaining and following a solid, defensible Master Work Plan with measured accountability

3. Effective communications with Cherryville citizens and external stakeholders

4. Effective communications and coordination among STMS Committee members, City Management, Chamber of Commerce,

Cherryville Community Development Corporation, and Building/Business Owners

5. Retaining the full support of the Mayor and City Council

6. Gaining the support of downtown merchants and building owners

7. Retaining sufficient leadership, experience and expertise for the STMS Committee & Teams

8. Hiring professionals to create the branding and streetscape designs and assist with the Historic District application.

9. Implementing sufficient, effective city codes to enable the quality development of our Main Street businesses

10. Tangible, visible, significant progress in first two years

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� Organization Team

� Design Team

� Promotion Team

� Economic Restructuring Team

Master Work Plan - Part II

Goals, Objectives, Strategies, Tasks and Timelines

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G. Goals and Objectives

Master Work Plan Goals

1. To guide and manage the Cherryville Small Town Main Street Program in successfully revitalizing our downtown

district

2. To improve the aesthetics and physical environment of the downtown district

3. To promote the Cherryville Small Town Main Street Program in order to attract more people to downtown Cherryville and increase downtown retail sales opportunities

4. To identify new market opportunities that will retain, expand, and revitalize downtown Cherryville

Master Work Plan Objectives

1. To implement an optimal organizational structure for the Cherryville STMS Program

2. To manage and grow the volunteer workforce and engage consultants as required

3. To expand funding sources for the Program while applying strong fiscal policies to managing dollars

4. To promote the STMS Program: locally, regionally and across the State

5. To win and sustain the support of the Main Street stakeholders – the Business Merchants, Property Owners, the Citizens and the City’s Leadership team.

6. To enhance the unique characteristics of the downtown district

7. To build visual unity and connectivity to the downtown district

8. To increase the safety and security of the downtown environment

9. To review all public projects in the downtown district ensuring each project complements and enhances the historic

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character of the downtown

10. To develop projects that enhance the quality of life for Cherryville residents

11. To promote the value, the progress and the plans of Cherryville’s Small Town Main Street Program, answering the questions: “What’s in it for me?” and “What’s in it for Cherryville?”

12. To create a new image and brand for Cherryville with emphasis on the revitalization of downtown business

13. To work with the Cherryville Chamber of Commerce and merchants in leveraging existing special downtown events

14. To create new marketing events for downtown retailers - - including small retail promotional opportunities and authentic special events

15. To promote the history and significant historical and cultural events of the area

16. To retain and expand downtown businesses

17. To create opportunities and develop alternative funding sources for downtown investment.

18. To develop new, innovative uses for the downtown buildings and open spaces

19. To attract new businesses to the downtown - - restaurants, retail services and professional services

20. To increase the supply of downtown housing

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H. Organization Team Tasks Also known as the STMS “Steering Committee”Also known as the STMS “Steering Committee”Also known as the STMS “Steering Committee”Also known as the STMS “Steering Committee” The Organization Committee establishes consensus and cooperation by building partnerships among the groups that have a stake in Cherryville’s uptown commercial district. It will (1) lead and promote Cherryville’s “Small Town / Main Street” Program, regularly engaging and interacting with our stakeholders to ensure transparency, alignment of vision and objectives and ultimate success of the Program. (2) Create, with counsel and recommendations from the stakeholders, a “STMS Work Plan” which supports our mission and reflects achievable short and long-term strategies and objectives. (3) Be accountable for the STMS Program financial position by establishing sustainable funding sources (public and private) and employing accounting procedures and internal controls and financial reports to the public (4) Orchestrate the overall efforts of the three committees that implement the Work Plan, recruiting new volunteers for STMS and rewarding individual and group efforts.

Goal: Goal: Goal: Goal: To guide and manage the Cherryville Small Town Main Street Program in successfully revitalizing our downtown district

Objective #1: Objective #1: Objective #1: Objective #1: To implement an optimal organizational structure for the Cherryville STMS Program

Objective #2: Objective #2: Objective #2: Objective #2: To manage and grow the volunteer workforce and engage consultants as required

Objective #3Objective #3Objective #3Objective #3: : : : To expand funding sources for the Program while applying strong fiscal policies to managing dollars

ObjectiveObjectiveObjectiveObjective #4: #4: #4: #4: To promote the STMS Program: locally, regionally and across the State.

ObjectiveObjectiveObjectiveObjective #5: #5: #5: #5: To win and sustain the support of all Main Street stakeholders – the Business Merchants, Property

Owners, the Cherryville Citizens and the City’s Leadership team.

Strategy #1: Strategy #1: Strategy #1: Strategy #1: Implement a structure and processes to assure operational transparency, accountability and report our progress.

Near/

Long

Objective(s)

Supported

Task

Responsibility In-House-

Outsource

Cost / Time Partners /

Assistance

Start / End Dates

1 1

Create an effective organizational structure and billets and fill the positions

A West

IN

$0.00 40 Hours

J Skibo S Hollifield S Stroupe

1 - 31 Jul 2014

2 1

Determine the official business model for Cherryville’s Program: (c) (3), (c) (4), or Quasi-Public Explore using CCDC non-profit as conduit for contributions

A West

IN $0.00 40 Hours

R Randall 1-31 Jul 2014

3 1 Conduct monthly full STMS Committee meetings. Review status of all Near-Term

A West

IN $0.00 16 Hours

J Skibo S Hollifield

1 July 2014 - Ongoing

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tasks among the 4 standing Committees. S Stroupe

4 1,3

Determine a set of operating metrics to measure our progress; establish a baseline; report on a regular basis (e.g. quarterly).

S Stroupe

IN $0.00 120 Hours

NCMS Program Office; Other NC STMS volunteers; R Randall

1 July 2014 – Quarterly Ongoing

5 3

Create a tool to easily accumulate and report and reconcile our financial data at least quarterly.

S Stroupe

IN $0.00 60 Hours

D. Walls, R Randall

1 Jul 2014 – Quarterly Ongoing

Strategy #Strategy #Strategy #Strategy #2222: Boost the number and size of financial resources available to the Program; build partnerships with public officials / governments

and private individuals and businesses. Near/

Long

Objective(s)

Supported

Task


Outsource


Assistance

Start / End Dates

6

3 Work with the City management to appropriate FY2015 funding for selected initiatives.

A West

IN $0.00 80 Hours

R Randall B Blackburn City Council

1 Apr 2014 – 31 Jan 2015

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3 Create a Grant Committee to pursue financial opportunities for Downtown Cherryville

A West

IN $0.00 160 Hours

Full Committee 1 Apr 2015 – 30 Jun 2015

8

3 Formally approach potential major corporate, business and personal contributors. Secure private sector funding for 50% of FY2015 initiatives.

A West

IN $0.00 100 Hours

R Randall 1 Jul 2014 – 30 Jun 2015

9

3 Strategize and plan for Year 2 Budget, aligning with Year 2 Work Plan. Discuss and agree internally and with Stakeholders.

S Stroupe A West

IN $0.00 200 hours

B Blackburn, R Randall,

1 Feb 2015 – 30 Jun 2015

Strategy #Strategy #Strategy #Strategy #3: 3: 3: 3: Continue to utilize effectively the NC State Main Street Program resources. Develop a network of contacts to and employ best

practices and ‘lessons learned’ from other STMS programs across the state.

Objective(s)

Supported

Task


Outsource


Assistance

Start / End Dates

15

10 4,5

Attend the 2015 NC Main Street Conference in Morganton, NC.

A West

IN $1,250 48 Hours (two persons attending)

S. Stroupe S Hollifield J. Skibo

City Mayor City Council

15 Jan – 31 Mar 2015

11 1,2,3

Download and research presentations from the 2014 NC Main Street Conference web site; maintain file in Committee Room.

S Stroupe

IN $0.00 40 Hours

A West J. Skibo

S Hollifield

1-31 Jul 2014

12 1,4

Visit three Main Street Communities in NC and meet with the Program Director and/or Organization Committee

R. Randall IN TBD 60 Hours

A West S. Stroupe J. Skibo

S Hollifield

1 Jul 2014 – 30 Jun 2015

Strategy #Strategy #Strategy #Strategy #4: 4: 4: 4: Build and effectively manage our volunteer workforce: recruit, retain and reward citizen and business volunteers.

Objective(s) Supported

Task

Responsibility In-House-Outsource

Cost / Time Partners / Assistance

Start / End Dates

13 2

Create a simple volunteer “application form,” volunteer job descriptions, agreements and training materials, including “Volunteer Overview Manual”.

S Stroupe IN $0.00 60 Hours

R Randall & MB Tackett

1 Oct 2014 – 31 Mar 2015

14 1,2,4

Create “Hours Worked Log” to record and formally report volunteer time and expense in support of the Cherryville Program. Assists with metrics and ‘leveling the work effort’ among volunteers.


Org Committee Members

Implement 1 Jul 2014; Ongoing

15 2,5

Build a simple database of Cherryville citizens and businesses, noting expertise and level of interest in STMS and availability. Match interests with needs.



1-31 Oct 2014

16 2,4,5

Hold a “Recruitment Fair” or “Open House” at the Committee Room -- for local citizens and merchants and property owners.



1-31 Mar 2015

17 3,4,5

Hold semi-annual meetings with Downtown Merchants and property owners to provide updates, “brainstorm” ideas, solicit feedback and recruit more volunteers.

A West IN $0.00 40 Hours per session

R Randall & MB Tackett; all Team Leads

1-15 Oct 2014 and semi-annually thereafter

18 1,5

Develop a succession plan for key positions with the STMS initiative, enabling smooth transition and operation of the Program from

A West IN $0.00 2 Hour per session

R Randall S. Stroupe S. Hollifield

1-15 Oct 2014 and semi-annually thereafter

16

year-to-year. J. Skibo

19 2,4,5

Host “Annual STMS Celebration” event to recognize accomplishments and celebrate our partnerships at the end of each year.

A West IN TBD; 40 Hrs. prep and execution


1 - 30 June 2015

Strategy #Strategy #Strategy #Strategy #5: 5: 5: 5: Inform Stakeholder Organizations of the STMS Program, Master Work Plan, successes and positive impacts on the City.

20 4,5

Provide periodic formal on-site updates to the City Council (quarterly).

A West IN $0.00 16 Hours Prep & Present

R Randall Quarterly starting Sep, Dec 2014 Mar, Jun 2015

21 4

Ensure a STMS visible presence at all future ‘ribbon cuttings’, economic announcements, photo opportunities in Cherryville.

A West IN $TBD 2o Hours

R Randall & MB Tackett Team Leads

1 Jul 2014 - Ongoing

22 4,5

Apply for annual “National Main Street Center” membership

S Stroup IN $250 4 Hours

R. Randall

1-30 Jun 2015

23 4,5

Apply for and WIN NC Main Street 2015 Recognition Award

A West IN $0 / 20 hrs. R. Randall 1 – 31 Jan 2015

24 2,4,5

Create 10-page STMS Presentation slide deck. Formally present slide deck at scheduled information sessions (clubs, governments, etc).

A West S Stroupe

IN $0.00 16 Hours Preparation

Org Committee Members

15-31 Jan 2015; One presentation quarterly

17

J. FY2015 Organization Team Project Timeline Tasks that begin or end during FY 2015

Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun

Out-

months

O1

O2

O3

O4

O5

O6

O7

O8

O9

O10 O10

O11

O12

O13

O14

O15

O16

O17 O17 O17

O18 O18 O18

O19

O20 O20 O20 O20 O20

O21

O22

O23 O23

Q24 Q24

Q1 Q2 Q3 Q4

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K. Design Team Tasks

DesignDesignDesignDesign: : : : Enhancing the physical appearance of the commercial district by rehabilitating historic buildings, encouraging supportive new

_________construction, developing sensitive design management systems, and long-term planning.

Goal: Goal: Goal: Goal: To improve the aesthetics and physical environment of the downtown district

ObjectiveObjectiveObjectiveObjective #1 #1 #1 #1: : : : To enhance the unique characteristics of the downtown district

ObjectiveObjectiveObjectiveObjective #2 #2 #2 #2: : : : To build visual unity and connectivity to the downtown district

ObjectiveObjectiveObjectiveObjective #3 #3 #3 #3: : : : To increase the safety and security of the downtown environment

ObjectiveObjectiveObjectiveObjective #4 #4 #4 #4: : : : To review all public projects in the downtown district ensuring each project complements and enhances the historic character of

the downtown

ObjectiveObjectiveObjectiveObjective #5 #5 #5 #5: : : : To develop projects that enhance the quality of life for Cherryville residents

Strategy #1: Strategy #1: Strategy #1: Strategy #1: Follow a comprehensive downtown design plan

Near/ Long


Task



Start / End Dates

1 1,2,3

Develop a Request for Proposal (RFP) & Statement of Work (SOW) to engage a firm/agency to develop a streetscape master plan for downtown

J. Skibo

OUT $30K / 120 hrs

S. Adams, AIA, UNCC Haden Stanziale Stewart

15 Jul – 30 Sep 2014

2 5

Coordinate with city maintenance to develop an optimal sidewalk repair, replacement, and pressure washing schedule.

B. Blackburn IN $0 /40 hrs B. Abernathy Public Works

1 Jul -31 Aug 2014

3 2,5

Develop options for adding outside furniture to the downtown area

J.Skibo

OUT

$15K / 80 hrs M. Harrill J. Beam City

1 Oct – 31 Dec 2014

4 1,2 Design an effective banner program to promote downtown Cherryville

D.Blackburn In-House Outsource

$4K/ 80 hrs Michael Powell 1 Mar-31 Jul 2015

5 1,2,3 Research city code and determine changes or additions needed, submit to City Manager for

R. Elam IN $0/ 120 hrs. R. Elam Ben Blackburn

1 Jul – 31 Aug 2014

19

Council action. R. Hollifield

6 1,2,5

Engage the Historical Society, the Rail Road Museum, and the Truck Museum in STMS design planning.

J Skibo IN $0 / 40 hrs Gail Jenkins Paula Deese S Dismukes Pat Sherrill Bob Fanter

15 Jul – 30 Sep 2014

StratStratStratStrategy #egy #egy #egy #2: 2: 2: 2: Promote outdoor seating and increased pedestrian traffic.

Near/ Long


Task



Start / End Dates

7 1,5

Create a design for seating that reflects the historical aspects and brand for Cherryville

J. Skibo

IN

$0 / 40 hrs. Streetscape Plan (Architect) Design volunteers

1 Oct – 31 Dec 2014

8 1,3,4

Determine lighting requirements for downtown district.

R. Elam

IN

$0 / 60 hrs Streetscape Plan (Architect) J. Skibo

1 Oct 2014 – 30 Jun 2015

9 2,3,5

Review and recommend changes to the city Pedestrian Plan.

D. Blackburn

IN $0 / 40 hrs Streetscape Plan (Architect) J. Skibo

1 Oct – 31 Dec 2014

Strategy #Strategy #Strategy #Strategy #3: 3: 3: 3: Use building exteriors and parks to promote the Cherryville image

Near/ Long


Task



Start / End Dates

10 1,4,5

Develop a mural plan for select building exterior walls and secure building owner(s) consent

S Bingham

IN $0 / 100 hrs. Design team City

1 Jul – 30 Sep 2014

11 1,2,5 Conduct a Mural donation campaign to secure funding from donors to support the mural program.

J. Skibo IN $0 / 80 hrs Steering Cmte 1 Jul 2014 – 31 Mar 2015

12 1,4,5 Engage an artist to paint the murals S Bingham

IN $6K / 120

hrs. City Steering Cmte

1 Mar – 30 Jun 2015

20

13 1,4,5

Research and restore existing Coca Cola mural J.Skibo OUT $0 / 40 hrs. Coca Cola Consolidated Charlotte NC

1 Jul – 30 Sep 2015

14 1,2,5 Select a design and location for a May Pole S Bingham

IN $0 / 40 hrs. Steering Cmte 1 Sep - 31 Oct

2015

15

5 Secure business or individual sponsors for funding the May Pole.

J. Skibo In-House OutSource

$0 / 40 hrs. Steering Cmte 1 Nov 2015 – 31 Jan 2016

16 1,2,5 Select a craftsman to build the May Pole J Skibo IN $0 / 40 hrs. 1 Jan – 31 Mar

2016

17 1,2,5 Prepare site and install May Pole S Bingham IN $500 / 40 hrs. Promotion Tm

Public Works 1-15 Apr 2016

Strategy #Strategy #Strategy #Strategy #4: 4: 4: 4: Identify Needed Investments in Public Infrastructure

Near/

Long

Objective(

s) Supported

Task


Outsource


Assistance

Start / End Dates

18

1.4

Coordinate water & sewer plan with streetscape design to determine optimal approach.

B Blackburn IN $0 / 80 hrs. B. Abernathy Public Works

1 Sep – 30 Nov 2016

19

1,4 Review need for additional underground utilities. B Blackburn IN $0 / 24 hrs. City Electrical Supervisor B.Abernathy

1 Sep – 30 Nov 2016

20 1,2,3

Determine an optimal design and requirement for available downtown space for special events.

B Blackburn OUT $0 / 40 hrs. ER Team Street Scape Plan B Blackburn City of Cherryville

1 Sep – 30 Nov 2016

21

L. FY2015 Design Team Project Timeline Tasks that begin or end during FY 2015

Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May JunOut-

months

D1

D2

D3

D4

D5

D6

D7

D8

D9

D10

D11

D12

D13

D14

D15

D16

D17

D18

D20

Q1 Q2 Q3 Q4

22

M. Promotion Team Tasks PromotionPromotionPromotionPromotion: : : : Marketing the traditional commercial district's assets to customers, potential investors, new businesses, citizens and visitors.

Goal: Goal: Goal: Goal: To promote the Cherryville Small Town Main Street Program in order to attract more people to downtown Cherryville and increase

downtown retail sales opportunities

ObjectiveObjectiveObjectiveObjective #1 #1 #1 #1: : : : To advertise the value, the successes and the future plans of Cherryville’s Small Town Main Street Program, answering

_______________clearly and cohesively the “What’s in it for me?” and “What’s in it for Cherryville?” questions.

ObjectiveObjectiveObjectiveObjective #2 #2 #2 #2: : : : To create a new image and brand for Cherryville with emphasis on the resurgence of Downtown business using a marketing

plan focused on media and collateral material,. ObjectiveObjectiveObjectiveObjective #3 #3 #3 #3: To partner with the Cherryville Chamber of Commerce (CoC) and Downtown merchants to leverage the value of

_______________existing special downtown events, such as the Cherry Blossom Festival, Farmer’s Market, Christmas and other seasonal _______________events.

ObjectiveObjectiveObjectiveObjective #4 #4 #4 #4: : : : To create new ‘retail-marketing’ events for downtown retailers - - specifically smaller retail promotional opportunities as

_______________well as authentic special events.

ObjectiveObjectiveObjectiveObjective #5 #5 #5 #5: : : : To leverage the history and significant historical and cultural events of the area.

Strategy #1: Strategy #1: Strategy #1: Strategy #1: Widely communicate and publicize Cherryville’s “Small Town Main Street Program” (STMS).

Near/

Long

Objective(s)

Supported

Task


Outsource


Assistance

Start / End Dates

1 1

Build out a centralized “Committee Room” at City Hall as the hub of STMS activity and promotion of the Program files, materials, banners, photos, etc.) Keep officials and other stakeholders informed by promoting STMS activities and objectives with current displays of progress and plans.

S. Hollifield IN 0/60 hrs All STMS teams D Hopper M Tackett

1 Jul 2014 – 30 Jun 2015 Recurring 2016-2020

2 1,2,5

Create Website or Webpage, specific to Cherryville’s STMS and unique history. May include combining C of C and City of Cherryville websites into a consolidated “Target” for web traffic. May add a webpage to the City’s website as an electronic

J. Rudasell

In-House/ Outsource

0-$500/ 120 hrs

C of C M Tackett

1 Jul – 31 Dec 2014

23

avenue to announce the 2014-2015 Work Plan and disseminate future information.

3 1,2,5

Create Twitter account and Facebook page, create “buzz” about STMS via all social media outlets. Inform and solicit ‘real time’ citizen feedback.

J. Rudasell In-House/ Outsource

$0 /80 hrs C of C M Tackett

15 Jan – 15 Mar 2015

4 1,3

Create a professional, focused presence at all Cherryville downtown events (Cherry Blossom, 4th of July, etc.).

D. Hopper In-House / Outsource marketing collaterals

$0/80 hrs. All Promotion team members All STMS teams

1 Apr – 31 Dec 2015

5 1,3

Create a kiosk/bulletin board in the downtown area to showcase STMS activities. (To be updated continuously as events occur)

T. Fisher

Outsource Kiosk/in house installation

$3000/80 hrs.

All STMS teams, C of C, City Public Works

1-31 Mar 2015

6 1,2,5

Use our town’s weekly newspaper to advertise and promote the STMS Program by writing a regular monthly column in the Eagle (photos are high priority). Report on planned activities and successes and future strategies and events.

K. West S. Hollifield

IN $0/40 hrs. All Teams; Cherryville Eagle Editor

1 Jul –2014 -30 Jun 2015 Recurring 2016-2020

7 1

Promote STMS activities and objectives. Keep officials and other stakeholders informed with current displays of progress in the STMS committee room

M. Tackett P. McGinnis

IN 0/24 hrs. All STMS teams 1 Jul –2014 -30 Jun 2015 Recurring 2016-2020

Strategy #Strategy #Strategy #Strategy #2: 2: 2: 2: Become an integral, valued partner with the Chamber of Commerce and Downtown merchants in strengthening events

8 1,3

Create a distribution / email / mailing list of merchants and Cherryville citizen groups/organizations (churches, clubs, etc.). Create a list of all local government and civic organizations at which the STMS might present an information session about the “new” Cherryville. [Speakers Bureau concept].

M Tackett

IN 0/20 hrs C of C, Business Development Team

1Jul – 31 Aug 2014

24

Examples: Gaston Economic Development, Gaston County government, local Rotary, Music Club, Garden Club, CHS Ed Foundation, Parent/Teacher Associations, etc.

9 3,4

Meet with Downtown Merchants and property owners. [See Business Development Team’s Strategy #1] Present businesses with Promotional material on STMS Program, our progress-to-date and future direction. Participate in STMS Committee focus group to obtain views on current events; ideas for a new retail-focused event, etc. [See Organization Team’s Strategy)

S Hollifield

IN

$0/80 hrs. C of C Mary Beth Tackett Pam McGinnis Debbie Hopper

1 Aug – 15 Sep 2014

10 3.4

Create a new on-going event, such as an outdoors Movie/Concert Series, which will draw people to town on a regular basis (e.g. one Friday or Saturday evening/month during late spring and summer)

T Fisher IN

$0 /60 hrs C of C 1May – 30June 2015

11 4,5

Create new business-focused event such as “Cash Mob,” that will boost downtown retail activity.

P McGinnis IN $1000/40 hrs.

Business Development Team

15 Aug – 15 Dec 2015

Strategy #3: Strategy #3: Strategy #3: Strategy #3: Engage more Downtown merchants as active volunteers with the STMS Program.

Near/ Long


Task



Start / End Dates

12 1

Create a STMS quarterly Newsletter – for distribution to Downtown merchants, both electronic and paper.

K West S Hollifield

IN

0/ 32 hrs. All Teams 1 Sep 2014 – 30 Jun 2015 Recurring 2016-2020

25

13 3

Solicit merchant volunteers to promote special downtown events

P McGinnis

IN

0/ 16 hrs. Promotion Team, C of C

1 Apr – 30 Jun 2015

14 1,2,3

Solicit at least three new merchants to become standing, active members of the STMS program.

D Hopper

IN 0/ 16 hrs. STMS teams, C of C

1 Aug – 1 Nov 2014

StrStrStrStrategy #4:ategy #4:ategy #4:ategy #4: Promote a new brand and image for Cherryville

Near/ Long


Task



Start / End Dates

15 2,4,5

Write and submit to City Manager a comprehensive “Request for Proposal (RFP)” for consultants who specialize in marketing retail/downtown redevelopment initiatives. Include specific deliverables such as:

1. Overall marketing strategies for Cherryville’s downtown

2. Development of a new logo, seal and/or coat of arms for the “City of Cherryville”

3. Develop a new slogan for Cherryville 4. Options for Wayfinding designs

S Hollifield In-House/ Outsource

0/40 hrs. STMS Chair, Business Development Team, Design Team, City Hall

1-31 July 2014

16

1,3,5 Review existing promotional brochures and flyers and update to include the STMS, the CHS Education Foundation, and other positive news about Cherryville. Incorporate new branding fonts and colors

K. West

IN

TBD / 40 hrs

M Tackett 1 Feb – 31 Mar 2015

17

1 Create and execute a plan to market the new image and vision for Cherryville

S. Hollifield IN

0/40 hrs. M Tackett 1 Oct - 31 Dec 2014

18

1,3,5 Create a new festival which integrates Cherryville’s heritage into the event (e.g. Oktoberfest, May Day, Christmas Market)

K. West IN TBD/120 hrs.

C of C T Fisher

1 Jan 2016 – 31 Dec 2016

19

1,3,5 Modify current Cherryville festivals to better integrate and celebrate our authentic heritage theme into the event. (Cherry Blossum, 4 of July, etc.)

K West

IN TBD/20 hrs M Tackett 1 Jan 2016 – 30 Jun 2016

26

N. FY2015 Promotion Team Project Timeline Tasks that begin or end during FY 2015


months

P1

P2

P3

P4

P5 P5

P6

P7

P8

P9

P10

P11 P11

P12

P13

P14

P15

P16

P17

P18

P19

Q1 Q2 Q3 Q4

27

O. Economic Restructuring Team Tasks

Economic RestructuringEconomic RestructuringEconomic RestructuringEconomic Restructuring: : : : (1.) (1.) (1.) (1.) Identifying new market opportunities for the traditional commercial district, (2) finding new uses for

historic commercial buildings, and (3) stimulating investment in property.

Goal: Goal: Goal: Goal: To identify new market opportunities that will retain, expand, and revitalize downtown Cherryville

ObjectiveObjectiveObjectiveObjective #1 #1 #1 #1: : : : To retain and expand downtown’s businesses.

ObjectiveObjectiveObjectiveObjective #2 #2 #2 #2: : : : To create opportunities and develop alternative sources of funding for investment in Cherryville. ObjectiveObjectiveObjectiveObjective #3 #3 #3 #3: : : : To develop new, innovative uses for the Cherryville downtown buildings and area.

ObjectiveObjectiveObjectiveObjective #4 #4 #4 #4: : : : To attract new restaurants, retail, services and professional services business to downtown Cherryville

ObjectiveObjectiveObjectiveObjective #5 #5 #5 #5: : : : To increase the supply of downtown housing

Strategy #1: Strategy #1: Strategy #1: Strategy #1: Periodically survey (via focus groups or formal surveys) downtown small businesses to better understand their needs and

challenges.

Near/ Long


Task


Cost / Time Partners / Assistance Start / End Dates

1 1

Develop an inventory of contact information for building owners and merchants.

R. Randall IN

40 hrs. Chamber; City Hall 1 Jul-31 Jul 2014

2

1,2

Construct a survey instrument - - questions, data points, interest, ideas, +/-s in order to pulse Main Street stakeholders

R. Randall IN

8 hrs. Chamber; City Hall 15 Jul-15 Aug 2014

3

2,3,4

Conduct Cherryville Revitalization Information Session with building and business owners

R. Randall IN 40 hrs. All Team Leads 1 Aug – 30 Sep 2014

Strategy #Strategy #Strategy #Strategy #2: 2: 2: 2: Develop a more robust economic incentives package to directly address the needs of small businesses.

28

Near/ Long


Task



Start / End Dates

4 1,3

Research incentives used by other NC towns to support small businesses (tax breaks, match grants, etc.)

B. Faires IN

$0 / 40 hrs. Lincolnton, Mt. Holly Development Programs

1 Jul – 31 Aug 2014

5 2,3

Develop criteria for City of Cherryville matching grant program for building rehabilitation, façade and capital equipment investment.

B. Faires IN

$0 / 8 hrs. CofC E. Blackburn

1 Jul – 31 Aug 2014

6 1,2,3

Use the Retail Market Study that the Small Town Main Street coordinator provided as a tool for retaining and expanding downtown businesses.

B. Faires IN

$0 / 20 hrs. Sherry 1 Jul – 30 Sep

7 1,2,3

Research the NC Main Street Solutions Grant Program and determine where it could be applied.

B. Faires IN

$0 / 40 hrs. Chamber/ Ed Davis – NC Solutions Grant Pgm Director

1 Dec 2014 – 31 Jan 2015

Strategy #Strategy #Strategy #Strategy #3: 3: 3: 3: Coordinate education opportunities for businesses and property owners on pertinent topics based on results of the

surveys. (tax credits, merchandising, business financing, etc.) Near/ Long


Task



Start / End Dates

8

1

Explore partnership with Gaston Community College

D. Kiser IN

$0 / 8 hrs TBD 1 – 31 Aug 2014

9

1

Explore partnership with Cleveland Community College

D. Kiser IN

$0 / 8 hrs TBD 1 – 31 Aug 2014

10

1,4

Research the NC small business counseling program Business Link North Carolina (BLNC)

D. Kiser OUT $0 / 8 hrs BLNC [email protected] 800-228-8443

1 July – 31 Aug 2014

Strategy #Strategy #Strategy #Strategy #4: 4: 4: 4: Design a more optimal mix package of businesses for downtown Cherryville

Near/ Long


Task



Start / End Dates

11 1,2,3,4 Using market study information, determine what type of businesses downtown can

E. Blackburn

IN $0 /20 hrs Carpenter, Faires, Kiser,

1 Jan- 28 Feb 2015

29

realistically support and compile list of potential businesses and optimal mix

Hollifield

12 1,3

Determine 1-3 specific anchor businesses restaurants and small entrepreneurial businesses to attract

E. Blackburn IN $0 / 8 hrs. Carpenter, Faires, Kiser, Hollifield

1 Mar – 30 Apr 2015

13 3,4

Develop Targeted Recruitment Packet for each business type (Using info from market study, community demographic trends such as daytime population, growth projections; sales potential in business niche; available development incentives; and available space) and contact targeted businesses

E. Blackburn IN $0 / 80 hrs. Carpenter, Faires, Kiser, Hollifield

1 Jul 2015 – 30 Jun 2016

14 1,3,4

Ensure the proper business codes and exclusion are in place to assure quality businesses populate the downtown area while less desired types of businesses are zoned to the outer areas of the city

R. Hollifield IN $0 /40 hrs. R. Elam B. Blackburn

1 Jul -31 Aug 2014

Strategy Strategy Strategy Strategy ####5: 5: 5: 5: Develop investment strategies and opportunities for public and private partnerships

Near/ Long


Task



Start / End Dates

15

2 Research loan, grant and investment programs: the Mount Holly / Eden Group arrangement; Gaston, NC and Fed grant programs; Main Street small business grants & loans programs

A West IN $0 / 40 hrs.

Ed Davis NCMS Conference web site

1 July – 30 Sep 2014

16 2,3

Meet with Cherryville Community Development Corporation as potential investor in FY2015 initiatives.

A West IN $0 / 4 hrs. Richard Randall Carrol Carpenter

1 July – 31 Aug

17

2,3,4 Engage Gaston Community Foundation as potential investor in FY2015 initiatives.

A West IN $0 / 4 hrs. Richard Randall Robert Browne Debbie Hopper

1-31 July 2014

18

2,3 Engage Cherryville Federal Bank as a continuingl investor in STMS for the FY2016 initiatives.

A West IN $0 / 4 hrs. Richard Randall Thomas White Edd Blackburn

1 – 30 Apr 2015

19

3,4 Create a business case for starting an anchor business; determine available incentives; pursue an anchor business

T. White IN $0 /80 hrs. R. Randall B. Faires Edd Blackburn

1 Jul – 30 Sep 2015

30

Strategy #Strategy #Strategy #Strategy #6: 6: 6: 6: Develop innovative ideas for empty space and buildings that will improve the downtown appearance and attract

business and investment. Near/ Long


Task



Start / End Dates

20

2 Visit 2-3 small towns and capture the best practices, ideas and experiences with BD

R. Randall IN $100/20 hrs 1 Jan – 30 Jun 2015

21

2 Determine needed ordinances/codes and associated process to preclude detractors in the downtown.

R. Hollifield IN $0 / 40 hrs 1 Jul – 30 Sep 2014

22

2,3,4 Work with City Government to institute effective policies and codes for maintaining downtown facilities and space.

R. Hollifield IN $0 / 20 hrs 30 Sep – 15 Dec 2014

23

3,4 Work with business/building owners to restore storefronts using matching city funds

R. Hollifield IN $30K/120 hrs

1 Aug 2014 – 30 Jun 2016 and beyond

Strategy #Strategy #Strategy #Strategy #7: 7: 7: 7: Promote upper-story residential development

Near/ Long


Task



Start / End Dates

24

1-5 Develop the business case for upper story residential development (cost : benefit)

A West IN $0 / 20 hrs. R. Randall 1-31 Jul 2015

25 3,5 Educate property owners on code requirements and compliance

R. Hollifield IN $0 / 80 hrs. Richard Elam 30 Sep 2014 – 31 Mar 2015

26

2,3 Seek investors to fund upper-story residential projects

T. White IN/OUT 200 hrs. over 5 year period

TBD 1 Jan 2016 – 30 Jun 2020

Strategy #Strategy #Strategy #Strategy #8: 8: 8: 8: Pursue National Historic Register Designation for downtown Cherryville

31

Near/ Long


Task



Start / End Dates

27

2,3 Determine requirements, cost and benefits of NHR accreditation; determine pros and cons of building vs. district accreditation

C. Carpenter IN $0 / 40 hrs NC Historical Society

1 Dec 2014 – 31 Jan 2015

28

1,2,3,4 Develop an implementation plan for achieving NHR accreditation assessing individual buildings and various downtown areas in coordination with State HPO.

C. Carpenter IN/OUT $0 / 80 hrs NC Historical Society

1 Feb – 30 Jun 2015

29

2,3 Execute implementation plan for bringing buildings & downtown district into compliance

C. Carpenter IN/OUT TBD/100 hrs NC Historical Society

1 Aug 2015 – 31 Jul 2016

30

2,3 Apply for NHR accreditation C. Carpenter IN/OUT 40 hrs. $10,000

NC Historical Society; NHS Consultants

1 Sep – 30 Nov 2016

32

P. FY2015 Economic Restructuring Team Project Timeline Tasks that begin or end during FY 2015


months

E1

E2

E3

E4

E5

E6

E7

E8

E9

E10

E11

E12

E13

E14

E15

Q1 Q2 Q3 Q4

33

FY2015 Economic Restructuring Team Project Timeline (continued) Team Tasks that begin or end during FY 2015


months

E16

E17

E18

E19

E20

E21

E22

E23

E24

E25

E26

E27

E28

E29

E30

Q1 Q2 Q3 Q4

34

Q. Cherryville STMS FY2015 Public/Private Investment Estimates

Item Description Use/Justification Public

Funding Private

Funding Total

Funding 1. Downtown small

business improvement grants

Up to $10,000 matching grants for downtown small businesses to support fascade improvements, equipment purchases or building renovations. City will match 1:1 investments from small business from $1,000 up to $10,000 in the downtown area of Cherryville. Grants will be awarded quarterly. Uncommitted funds will be returned to the city at year end.

$15,000 $15,000 $30,000

2. Branding and Architectural streetscape design studies

The STMS Committee will secure competitive bids to develop a branding strategy that promotes the Cherryville renewal theme. The branding study will include selecting city colors, fonts, signage, coat of arms, letterhead, and other associated marketing materials.($15K) Building on the branding, we will engage a professional architectural firm specializing in downtown streetscapes to develop an architectural streetscape plan for Cherryville’s main street. In turn this plan will serve as our roadmap for downtown design and development. ($15K)

- $30,000 $30,000

3. Main street outdoor furniture & kiosk

The streetscape design will include requirements for sturdy, attractive outdoor furniture to provide an inviting, comfortable environment to Main Street. Furnishings will replace wooden benches currently used. We will procure benches, tables, chairs, trash receptacles, & bike racks as per the design. STMS will identify sponsors/donors for the furniture. Sponsors will cover 50% of cost; city will cover the other 50%. Furniture will include a donor plaque. Kiosk will be used to display info on STMS.

$10,000 $10,000 $20,000

4. NC Main Street conference and dues

This annual conference is an excellent opportunity to network with other cities and towns throughout the state. We will gather lessons learned and innovative ideas from other cities/towns and adapt the smart ideas to Cherryville’s STMS program. Funds will send 2 STMS representatives to the annual NC Main Street conference and cover registration fees ($300), travel ($150), hotel ($750) and per diem ($500). Additionally, dues for continued STMS support (newsletters, best practices, etc.) are $250/year.

$2,000 - $2,000

5. Building Murals Funding to cover expense for 4 building murals: one on wall of former Carolina Salvage building; one on wall of former Roy & Troy; one on wall of former Sanitary Barber Shop and one renewing the current mural in the city park. STMS will identify sponsors for the four potential mural spots. Sponsors will cover 50% of cost; city will cover the other 50%. Murals will help beautify the downtown area while adding to the nostalgia of a simpler time when Cherryville was a thriving community. The Murals will set a positive tone for the downtown area and reflect the renewal theme.

$ 3,000 $3,000 $6,000

Total Estimate for FY2015 Public/Private Investments $30,000 $58,000 $88,000

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