SMALL TOWN LIVING:L O S T P R O F E S S I O N S

LIFESTYLE TREND FORECASTAUTUMN - WINTER 15/16

Table of Contents; 0

00_ Introduction.......101_ The Farmer.........202_ The Blacksmith....1003_ The Butcher.......2004_ The Milkman.......2805_ The Haberdasher...38

Introduction; 1

In the next few years there will be a change from large corporations back to mom and pop shops. This change will in-fluence our fash-ion, home, business practices, and ways of life. The follow-ing pages will give a better understanding of changes to come and directions in which one can go. The farmer, Blacksmith, Butcher, Milkman, and the Haberdasher are all professions that have fallen by the wayside. With each profession attached is a particular per-spective. Throughout these pages one will be able to take a look into the future and find out which path suits he or she. Autumn/ Winter 2015- 2016 will be the sea-son for change and familiarity. We will see elements of the past but paired with the modern ways of the future. Enjoy!

The Farmer; 3

Color

The farmer is a modern version of the sweet country girl. She is curious and whimsical but often finds herself caught in a world of mystery and dark shadow. She loves delicate line, silk, and organic cotton. She is a sustainability activist and remains conscious where her clothes are made and by whom.

TCX 18 0306

TCX 13 3920

TCX 16 1506

TCX 11 0605

TCX 13 4308

TCX 16 1532

Fabrics + Fibers

Delicate fibers go from traditional to modern with heavy layers and uneven seams. Neutral colors remain consistent with subtle pops and de-tails. Nothing is overly vocal for the farmer. She is shy but confident and her clothing re-flects it. She is sweet and innocent but with translucent chiffons and silks she can be play-fully sexy.

The Farmer; 5

The Farmer; 5

The Farmer; 7

The Farmer; 7

Prints + PatternsHer prints make for her innocent side. They are quirky, fun and playful. Minimal hues are used but in several different shades and tints. El-ements from farm life are used throughout her prints and patterns. Animal and plant motifs are used and treated as though they were simple shapes.

The Farmer; 8

Trims + Accessories

The farmer is all about living comfortably. Cot-tons are her favorite. She will throw on her straw hat to block the sun. Can-vas accessories fit with her easy going lifestyle. Natural materials that can be woven are a perfect match for her aesthetic. Her wardrobe is usually finish free with ties and buttons to keep her to-gether.

9

Product Ideas

The Blacksmith; 11The blacksmith is intel-lectually stimulated and inspired by all things industrial. She loves wired textures and lines out of place. Her rus-tic vibe keeps her cool, calm, and collected. Ar-chitectural and struc-tured garments find themselves layered with chiffons and leather in this trend.

Color

TCX

19 4

025

TCX

19 3

915

TCX

11 4

201

TCX

16 3

907

TCX

19 4

316

TCX

13 4

108

The Blacksmith; 13

Fabrics + FibersThroughout the Black-smith, one will find a mix of textured fab-rics varying from slick leathers to fuzzy cot-tons. The bulk of the Blacksmith fabrics and fibers include:

--> Leathers--> Heavy knits--> Woolen fibers--> Felt--> Organic Fibers--> Stringy and un- finished garments

The Blacksmith; 13

Prints + Patterns

The Blacksmith; 15

The blacksmith uses traditional 60’s inspired prints and patterns with new age materials and col-or combinations, Sharp angles and geometric shapes make their appearance inside the Blacksmith trend.

The Blacksmith; 15

Trims + Accessories

The Blacksmith; 17

With the blacksmith being a metal technician there will be a huge emphasis on metal hardware and fin-ishings. Nickel, rose gold, and silver will be placed in bulk on edges of bags, sunglasses, heels of shoes and more. Alexander Wang’s designs act as an innovator of this trend.

The Blacksmith; 18

Products to come influenced by the blacksmith:

--> structured garments with sharp angles--> Fur/ wool additions--> Acrylic/ animal fiber mix--> Metal hardware

Product Ideas

The Butcher; 21

The Butcher; 21

The Butcher is an edgy girl intrigued by the body and human nature. Her style is all about being dan-gerous and taking risks. She bears all with this trend and has nothing to hide. Heavy knits paired with plastics and performance fabrics come alive in this trend.

Color

TCX

19 0

000

TCX 19

412

1

TCX 13

410

5

TCX 17

165

4

TCX

19 1

617

TCX 17

380

8

Fabrics + Fibers

The Butcher; 23

Because the Butcher is all about tak-ing risks, this trend is the most avant garde. 3D elements are now introduced. Plastic fabrics, rep-tile skins and per-formance fabrics are also found throughout the trend. The pinks and reds act as flesh tones and make up for a lack of femininity in this trend. Like the farmer, chiffon and other see-through fabrics make the Butcher feel sexy and confident under bulky structured garments.

The Butcher; 23

The Butcher; 25

Prints + PatternsSeveral of the patterns in this trend are meant to resemble different ele-ments of the body such as blood cells, veins, and plasma. Those that do not resemble bodily elements and functions are strict-ly geometric in shape and generally lack color.

The Butcher; 25

Trims + AccessoriesAdditions are paramount in this trend. Spikes, feath-ers, and plastic structures act as finishing for this trend. The juxtaposition of natural and man made mate-rials interest the Butcher and are meant to remind one of the same juxtaposition of meat wrapped in plastic.

Product Ideas

The Butcher; 27

Raincoats for the everyday! Plas-tic will become a go to material for manufactures in AW 15/16. Laser cut fabrics will be paired with translu-cent fabrics. Seeing though clothing will be a common occurrence. Under garments will act as another item of clothing where as they are meant to be seen and just as decorative as they are for purpose. Metal claws and body extensions will become a necessity and replace the statement ring.

The Milkman; 29

The Milkman; 29

The milkman is a quirky mix of sweet and sour. She makes pale whites, greys, and pinks appear edgy and fun. She is in-spired by the blue collar uniform and loves a clean line. She likes to mix up her signature clean and minimal aesthetic by throwing on chunky sweat-ers and layering mono-chromatic prints and fi-bers.

Color

TCX 11 2309

TCX 11 0504

TCX 11 0103

TCX 11 0601

TCX 11 4802

TCX 19 3803

Fabrics + Fibers

The Milkman; 31

The Milkman’s fibers are what make the trend mod-ern. Layering knits and un-finished fabrics make the milkman appear incredibly chic, clean, and effort-less. Cotton, linen and jersey fabrics make for the basic materials found in the milkman’s wardrobe while performance fabrics make their appearance here as well. This combination transforms the milkman from basic to edgy. With clean lines there is no room for error in this trend.

The Milkman; 31

The Milkman; 33

The Milkman; 33

Prints + Patterns

The Milkman’s prints make for her quirky side. Fifty’s inspired retro prints will re-mind you of a 1950’s summer in Miami. She puts her twist on these prints by omitting color and only using nudes, black, and soft pinks and greys. Touch-es of gold can be added to this trend for a pop but her color pallet remains the same.

The Milkman; 35

Trims + AccessoriesThe Milkman’s clothing has little to no trimming or detail. Her garments are generally whole to two pieces and lack pattern. Zippers are used for clo-sure when necessary but buttons, metal, and fas-tenings are avoided to maintain her minimal look. The same remains for her leather goods.

The Milkman; 35

The Milkman; 36

Product IdeasAll products to come of the Milkman trend will be minimal and bare. The garments will be simple and of no complication. Function is key. The garment is to serve its purpose as well as make you look chic, comfortable, and effortless. Designer Calvin Klein is one of the early adapters of this trend.

The Milkman; 36

The Haberdasher; 39

The Haberdasher is androgy-nous in style but no where near masculine. She enjoys menswear inspired clothing with a woman’s touch. Heavy felted wools and chambray denim are worn with oxford shoes or heels. She remains feminine with pops of bright lipstick and accessories. Details are huge in this trend. She is always wear-ing a hat as her signature. She is conservative with a quirky touch.

Color

TCX 19 2118

TCX 18 1718

TCX 12 0720

TCX 17 1644

TCX 19 6110

TCX 19 0000

The Haberdasher; 39

The Haberdasher; 41

Fabrics + Fibers

The Haberdasher; 41

The Haberdasher layers wool coats over cashmere tops to keep warm. Leather plays its part as her go to ac-cessory material; from her bag to her shoes. She is all about quality fabrics that look the part. --> Leather--> Leather cut + position ing--> Multi media fabrica- tions--> Felted wool hats --) Cashmere basics--) Wovens over knits

The Haberdasher; 43

Prints + PatternsThe Haberdasher will have fun with her prints. She wears them to attract and add in-terest to her outfits. They are what keep her from appearing too mas-culine or drab. They are an essential part of her wardrobe. They make a statement with bold lines and graphic prints saturated in color. She still remains classic with her solid black and white stripe.

The Haberdasher; 43

Trims + Accessories

The Haberdasher; 45

Much attention is paid to trims and accessories for the Haber-dasher. Her felted wool hat is her go to item. Leather belts, bags, and hair pieces add interest to her look. Also rustic metals are used for her zippers and fastenings.

Product Ideas

The Haberdasher; 45

END.Amanda Al-Mahdi