small business social media workshop
Post on 21-Oct-2014
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Small Business Social Media and Networking Workshop Presentation by Sanjay Dalal, Founder of oGoing, nation's leading social network for small business at the Orange County Asian Business Expo on November 7, 2012. Learn How to Plan, Set Goals, Create Social Media Strategy and Leverage Social Networks to Grow your Small Business.TRANSCRIPT
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Small Business Social Network
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Sanjay DalalFounder & CEO, oGoing
USA’s Leading Small Business Social Network
Enjoying Beautiful Orange County
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Owner
Social MediaSocial Media for Small
BusinessHow to Grow My Business?
Profits
Customers
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Owners, Does this Resonate?
Are you LOST in the Social Media Ocean?
Are Social Networks CHANGING too fast?
Do you have TIME and RESOURCES?
Show me the ROI and VALUE?
How do I get MORE customers?
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SOCIAL MEDIA WHAT’S IN IT FOR ME?
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To Social Or Not?
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Small Business Social Media
Why GO on social networks?
Would customers CONNECT with us?
Would I GAIN value out of online engagement?
How would this IMPACT my business?
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Small BusinessSocial Networks
90% : Small businesses are dedicating time to networking online
78% : Using social networks is just as important as networking in person
42% : 25% of new customers came through social-media sites
Source: Manta
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Social Media Explosion!
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Social Networks Explosion
Over 1 Billion Users Worldwide
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Social Networks UsageAugust 2012, Adults usage:
66% Facebook
20% LinkedIn
16% Twitter
12% Pinterest
12% Instagram
5% Tumblr
Source: Pew Internet
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Ogoing Inc. 949-288-6880 www.ogoing.com
Social Media is HOT
Social Networking EXPLODES:
22% of all time spent online in the US
Source: Nielsen
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Ogoing Inc. 949-288-6880 www.ogoing.com
Social Networks Killing It
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Ogoing Inc. 949-288-6880 www.ogoing.com
Who uses Social
Networking?
Everyone!!White, Black, Latino, Asians(more
women)
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Following
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Ogoing Inc. 949-288-6880 www.ogoing.com
Facebook on FIRE 1 Billion
If Facebook were a country: Third Largest in the world
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Promotion
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Ogoing Inc. 949-288-6880 www.ogoing.com
One Message BEFORE
Source: Presentation Advisors, in conjunction with M80
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Ogoing Inc. 949-288-6880 www.ogoing.com
Message Travels Slowly
Source: Presentation Advisors, in conjunction with M80
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Ogoing Inc. 949-288-6880 www.ogoing.com
ONE MESSAGE AFTER
Source: Presentation Advisors, in conjunction with M80
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Ogoing Inc. 949-288-6880 www.ogoing.com
MESSAGE BLASTS OFF !
Source: Presentation Advisors, in conjunction with M80
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Who Goes Where?Social Media Channel
Main Producer Main Consumer
Brands, Big Business
Individuals
Twitter Celebrities, Brands, Politicians, Famous
Individuals
YouTube
Brands, Marketers Individuals + Business
Professionals Professionals
Slideshare
Professionals + Biz Professionals
oGoing Small Business Small Business
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Small Business Social Network
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28 Million Small Businesses
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What is oGoingAmazing Social Network for Small Business
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What is oGoingAmazing Social Network for Small Business
Business Networking – Local Connections
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What is oGoingAmazing Social Network for Small Business
Business Networking – Local Connections
Business Promotion – Social Media Marketing
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What is oGoingAmazing Social Network for Small Business
Business Networking – Local Connections
Business Promotion – Social Media Marketing
Business Acceleration – New Customers
Grow Your Business on oGoing!
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What is oGoingBusiness Networking – Local ConnectionsThousands of Local Owners
65 Small Business Categories
Post Business Needs
Post and Get Recommendations
Question: How many contacts can you make through local mixtures and events?
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What is oGoingBusiness Promotion – Social Media MarketingShare Latest Offers, Products, Services, Events
Connect oGoing with Facebook, Twitter, etc.
Grow your oGoing profile with photos and links
Engage with your Customers and Partners
Get SEO and Website Traffic Boost!!
Question: Can oGoing generate higher visibility?
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Share what’s going on
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What is oGoingBusiness Acceleration – New CustomersHow do I generate NEW SALES?
1. Beautiful Profile
2. Make Real Connections
3. Share Informative Updates
4. Engage with Customers
5. Build Trust and Credibility
Convert Trust into Sales
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Why Join oGoing?
Business Networking Business Promotion Business Acceleration
Boost Your Small Business
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Social Media Survey
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Social Media Survey
Small Businesses Investing More in Social Media, But Juggling Resources
Time is the biggest issue!
Talk to oGoing To Help You!!
Vertical Response
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Ogoing Inc. 949-288-6880 www.ogoing.com
HERE ARE SEVEN DO’S
Conversational Informative
Engaging Rewarding
Solving Frequent
Promoting (Your Customer)
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Ogoing Inc. 949-288-6880 www.ogoing.com
HERE ARE FIVE DON’TS
No Hard Sell No Self Promotion
No Just Profile No Arrogance No Free (Time+Resources)
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Ogoing Inc. 949-288-6880 www.ogoing.com
GROW YOUR BUSINESS
Set Your Goals Listen and Learn Build Your Channels Engage Your Audience Analyze, Reflect and Change Course Correct and Repeat
Not A One Shot Approach
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Ogoing Inc. 949-288-6880 www.ogoing.com
GROW YOUR NET WORTH
BYGROWING YOUR NETWORK
“A journey of a thousand miles begins with a single step” - Lao-tzu, Chinese Philosopher
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Contact Me
OGOING.COM/SANJAYDALAL
Find me on: Facebook, LinkedIn, Twitter and Google+
949-288-6880 (main) (weekdays)
949-910-0615 (mobile) (weekdays)