Welcome to the PresentationWelcome to the Presentation

Developing a Small Business Plan & its Implementation

Background of the PlanBackground of the Plan

The main objective of the business plan is

To find out how will Happy Housework for new trend customers.

Our VisionOur Vision• “To be a leading

integrated food court service group in country by delivering consistent quality products & excellent customer-focused service.”

• “To sell food in a fast, friendly environment that appeals to pride conscious health minded consumers.”

Our MissionOur Mission• Attaining best in

class productivity and efficiency.

• Building our brands also.

• Reinventing the business continuously through technology and innovation.

• Reinforcing “The New Way of Fast Food” by living our values every day.

Our GoalsOur Goals

• Our main goal is to be one of the most successful fast food outlets in Sylhet

• A growing business, full of opportunity.

• More innovative & full of ideas.

• Strive to be a premier local fast food brand in the local marketplace.

Our ObjectivesOur Objectives• To establish a presence

as a successful local fast food outlets and gain a market share in Sylhet's fast food industry.

• To make Happy House a destination spot for mall-goers.

• To expand into a number of outlets by year three, and sell the franchise to neighboring metropolitan cities such as Dhaka, Chittagong, Comilla.

Keys to Success • Create a unique, innovative, entertaining

menu.• We want to be on the safe side of the

business.• Sell the products that are of the highest

quality.• Provide 100% satisfaction to our

customers.• Encourage the two most important values Brand & Image• Promote good values of culture and

business philosophy.

Company SummeryCompany Summery

• What is Happy House?• Youthful and fresh surroundings• Quality food• Open everyday • Variety, variety, variety

Company OwnershipCompany Ownership

• Privately held company • Investment as 60% -(Personal) &

40% -(Bank) • Starting amount of about 40 to 55

lack.

Products and ServicesProducts and Services Breakfast:• 1. Eggs, made to

order.• 2. Toast: wheat or

white.• 3. Bacon.• 4. Ham.• 5. Yogurt.• 6. Fruit.• 7. Snakes.• 8. Coffee and

Orange Juice etc.

Drinks• 1. Soft drinks.• 3. Coffee.• 4. Tea etc

Lunch:• 1. Ham and Cheese Sub.• 3. Roast Chicken Club.• 4. Veggie Sandwich.• 5. Sandwiches.• 6. Veg Nuggets • 7. Columbia Salmon Rolls.• 8. Special Burgers.• 9. Smoked Salmon Sourdough

Bread.• 10. Steak Sandwiches.• 11. Apple Cake.• 12. Chips.• 14. Organic Vegetable and

Chicken Soup.• 15. Salads.• 16. Homemade potato Salad etc

Competitor Comparison Competitor Comparison

The larger firms have comprehensivenational marketing strategies that draw inhundreds of customers per week. HappyHouse’s answer to this is to promoteits local flavor and cuisine in foreignstyle and draw in those individualswho see fast food as unhealthy andof low quality.

Site Selection & LocationSite Selection & Location

• Lamabazaar point in Sylhet.

• Variety under a single roof.

• Advantages include-

Ease of parking & The convenience of

consumers.

Area CoverageArea Coverage

• Target area is Bagbari, Medical ,Batalia, Mirer Moydan, Shakgat and other close related areas.

Market analysis Market analysis

Three main markets-• People who work in the nearby

areas• Grabs the attention of college &

school students youngsters.• Families looking for take-out food

to take home

Market AnalysisMarket Analysis

• i) Market Trends• ii) Market Needs• iii) Market Growth• iv) Strategy and Implementation

Summary• v) Marketing Strategy:• vi) Promotion Strategy• vii) Pricing Strategy

Figure of the Pricing StrategyFigure of the Pricing Strategy

Beverage starting price ৳ 30 to ৳ 299

Launch Starting Price ৳180 to ৳999

Breakfast Starting Price ৳ 20 to ৳ 450

Segmentation, Target Group & Segmentation, Target Group & Positioning (STP)Positioning (STP)

Segmentation, Targeting & Positioning (STP)

Segment People willing to have a hygienic and delicious non conventional meal at a restaurant.

Target Group

Children and youth from middle and upper class, mostly 18 to 35 age group.

Positioning

Most delicious fast food for entire friends & family.

SWOT AnalysisSWOT Analysis

• Is a valuable step in firm’s situational analysis.

• Assessing firm’s strengths, weaknesses, market opportunities, and threats

• Is a very simple process that can offer powerful insight into the potential and critical issues affecting a venture.

Happy House’s StrengthsHappy House’s Strengths• Food court location

– Urban area– Store located in easily

accessible area

• Innovative range of food under one roof

• Hygienic food and quick service

• Sound financial situation and turnover

• Good advertising and marketing

• Able to get a large multi-cultural consumer group

Happy House’s WeaknessHappy House’s Weakness

• Low marketing budget

• Negative publicity arises as a new entrance

• Did not offer variety that appealed to the low-middle class

Happy House’s Happy House’s OpportunitiesOpportunities

• New food taste with different crust sizes and flavors.

• Venture more into home delivery

• Improve the product line

• Design the store to be more organized and attractive

Happy House’s Happy House’s Threats

• Threat from other competitors

• Health conscious people.

• The rising prices of special ingredients like cheese etc, used in foods.

ConclusionConclusion

• One may dream of gleaming marble counters, a top notch kitchen, and a prime downtown location, but starting small can often be the best first step into fast food restaurant ownership. That’s the reason we follow the agenda. Not only will it give us a view of the basic fundamentals that apply to the business, but it also requires less capital and therefore we can deal with the less risk.

Thank You Thank You EveryoneEveryone

The EndThe End