Small Business Marketing Dtm 7 Steps

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Post on 16-May-2015

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<ul><li> 1. Simple, Effective and Affordable Small Business Marketing Small Business Marketing Presentation by Patrick Giammarco</li></ul> <p> 2. There are more new businesses than marriages a year in the U.S. 3. Small business owners face many challenges to survival </p> <ul><li>40in1 </li></ul> <ul><li>80in5 </li></ul> <ul><li>96before10 </li></ul> <p> 4. A business cannot survive without customers 5. Why is small business marketing so hard? 6. Marketing doesnt have to be difficult 7. Create a marketing system to grow your business 8. What is a system? 9. What is Marketing? Is it this? </p> <ul><li>Marketing, in economics, that part of the process of production and exchange that is concerned with the flow of goods and services from producer to consumer. In popular usage it is defined as the distribution and sale of goods, distribution being understood in a broader sense than the technical economic one. </li></ul> <ul><li>Copyright 2003, Columbia University Press </li></ul> <p> 10. For small business marketing is </p> <ul><li>Getting someone ,who has aneed ,to know ,like and trust you </li></ul> <p> 11. Effective marketing eliminates the need to compete on price. 12. First, create your marketing strategy 13. Define your ideal customer 14. Use this formula to describe you ideal prospect </p> <ul><li>Physical description + What they want + Their problem + How They Buy + The best way to communicate with them </li></ul> <p> 15. Find your core difference 16. Put it to use Your Talking Logo 17. Next, implement your strategy 18. Create marketing materials that educate 19. Establish your lead generation trio 20. You need a referralsystem 21. Convert leads into customers 22. 3 Phases of Lead Conversion 23. Create a new customer kit 24. Create a marketing system to grow your business 25. Get Started Now </p> <ul><li>Create your Talking Logo </li></ul> <ul><li>Create your Ideal Prospect Profile </li></ul> <ul><li>Create your one page referral sheet </li></ul> <ul><li>Create your Marketing Kit </li></ul> <ul><li>Create your New Customer Kit </li></ul> <p> 26. My Contact Information </p> <ul><li>Patrick Giammarco </li></ul> <ul><li>PWG Marketing, LLC </li></ul> <ul><li>[email_address] </li></ul> <ul><li>www.pwgmarketing.com </li></ul> <ul><li>419.329.4256 </li></ul>