- slidedeck for social media event #smsecrets -

SM SECRETShow to make money with it

Lucky you,I’m the guru

of social media

by DanMan2008

Lucky you,I’m the guru

of social media

by DanMan2008

No, I even hate the term Social MediaIt’s only used by unexperienced people.People in the know will just talk abouttheir next mailing via linkedin or thethe compression rate of facebook pics.

Very concrete stuff... no vague terms and yes sometimes I mess things up.

Let me just give you few examples howwe use this “new” media.

- This is how people see me online -

- there is no such thing as a private & professional life -

Personal pics on Facebook: e.g. I found something behind the fridge...

- there is no such thing as a private & professional life -

Personal pics on Facebook: e.g. I found something behind the fridge...

client

partners

- there is no such thing as a private & professional life -

Personal pics on Facebook: e.g. I found something behind the fridge...

who’s he?

client

partners

- there is no such thing as a private & professional life -

Personal pics on Facebook: e.g. I found something behind the fridge...

The first impression of me for a potential client: a mutaded potato...

But that’s ok!

People do business with people. So embrace this fact and just have a good time. Business will follow if people trust you.

Reason why I’m here today:“Nick, How do you use Linkedin?”

Reason why I’m here today:“Nick, How do you use Linkedin?”

0. Set a target, don’t just be there

Reason why I’m here today:“Nick, How do you use Linkedin?”

1. Awareness: “hey, this is me!”

0. Set a target, don’t just be there

Reason why I’m here today:“Nick, How do you use Linkedin?”

1. Awareness: “hey, this is me!”

2. Lead generation

3. Credibility

0. Set a target, don’t just be there

- Let’s compare two innovation groups -

- Let’s compare two innovation groups -

My previous employer, classic innovation office

Our own innovation office,group has similar age

- Let’s compare two innovation groups -

My previous employer, classic innovation office

Our own innovation office,group has similar age#263 #2883

- Let’s compare two innovation groups -

My previous employer, classic innovation office

Our own innovation office,group has similar age#263 #2883

- Let’s compare two innovation groups -

My previous employer, classic innovation office

Our own innovation office,group has similar age#263 #2883

Automated news

Just broadcasting

- Let’s compare two innovation groups -

My previous employer, classic innovation office

Our own innovation office,group has similar age#263 #2883

Automated news

Just broadcasting Member discussions

- Let’s compare two innovation groups -

My previous employer, classic innovation office

Our own innovation office,group has similar age#263 #2883

Automated news

Just broadcasting Member discussions

mostly local (ex-)employees & (ex-)clients international new contacts, leads, & potential business partners

Reason why I’m here today:“Nick, How do you use Linkedin?”

1. Awareness: “hey, this is me!”

2. Lead generation

3. Credibility

0. Set a target, don’t just be there

- Know your shortcuts -

- Know your shortcuts -

It takes me 1.3 sec to find someone. ⌘+L > “li” (chrome quicksearch) > name > Enter

Some days up to 50 times I guess.

But what about 0 seconds?

I don’t have time for shortcuts!

- Meet Rapportive: Linkedin integrated in Gmail -

Download this plugin via rapportive.com

- Meet Rapportive: Linkedin integrated in Gmail -

Download this plugin via rapportive.com

These impressions makes us human. Don’t worry!

Some examples...

- Meet our local bank director -

- Meet our local bank director -

One of our content partnersSr Strategy Manager @ VISA

Who do you have in mind?

You were thinking of this person, right?

white guyseniorsuittie...

- Meet our Sr. Strategy Manager -

- Meet our Sr. Strategy Manager -

Oh, Myspace!

- Meet our Sr. Strategy Manager -

Oh, Myspace!

Seems she’s having a wonderful time!Her recent article on business innovation rocked btw!

- Hé Nick, weren’t you gonna talk about Linkedin? -

- Yes, but we feed our Linkedin network with others -

www.boardofinnovation.com

- Yes, but we feed our Linkedin network with others -

www.boardofinnovation.com

- Yes, but we feed our Linkedin network with others -

ourpersonalnetworks

groups

ourpersonalnetworks

ourblogs

pages/likes

www.boardofinnovation.com

- Yes, but we feed our Linkedin network with others -

ourpersonalnetworks

groups

ourpersonalnetworks

ourblogs

pages/likes

ourpersonalnetworks

groups

ourpersonalnetworks

www.boardofinnovation.com

pages/likes

- So relevant people visit our platform -

ourblogs

- Basically, we have a shotgun approach -

by Edmandyeo

- First, make sure people see you -

Internationally 250K

@timoreilly@guykawasaki

- First, make sure people see you -

Internationally 250K Locally 5K

@timoreilly@guykawasaki

- Then convert visits to sales -

- Then convert visits to sales -

Ask upfront for budget

- Then convert visits to sales -

Ask upfront for budget

Development cost:< 200 euro

Return within 3 weeksSold 1 project +10K euro

- Then convert visits to sales -

Ask upfront for budget

Development cost:< 200 euro

Return within 3 weeksSold 1 project +10K euro

Visit this wizard atboardofinnovation.com

Made by Board of Innovationinternational office for business model innovation

Feedback? Comments?Twitter: @nickdemey

BoardofInnovation.com

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23/02/2011