A Case study of

Strategic Management

On

“Tejari.com, The Middle East Online Marketplace,”

Case Authors:

Linzi Kemp

Dr. Munir Ahmad

Submitted to:Sir Saeed Liaqat

Submitted by:M Gulrez Khan (GL) (146)

M Aqeel Gill (142)

M Iftikhar (147)

Tahir Amin (162)

M Farman (108)

MPA (4th)Session (2009-11)

Department of Public Administration G C University Faisalabad

Case Summary:

This case study places the business of Tejari.com in the context of its geographical location in the United Arab Emirates (UAE) and reviews the status of technological capability in the region that sports Tejari.com in an online business-to-business (B2B) environment, the case study then considers the position of Sheikha Lubna Al Qasmi as the CEO and entrepreneurial leader Tejari.com in the context of educational and career opportunities for women in the region.

This case study also describes how women are struggling in the society of male dominant where no opportunity for women is available. She not only struggle in this society but also makes a platform for women to step and show their abilities. Sheikha Lubna Al Qasmi is the chief executive officer of Tejari, a premier online business-to-business (B2B) environment, facilitating procurement in the Middle East. The case study describes a personal career that highlights the capacity of women in the Middle East to be recognized globally as entrepreneurs and leaders.

Benefits:

1. Sheikha Lubna in her position as a high profile female leader in Arab culture

2. She refer Tejari as “ mini united state ”

3. Tejari organization is powered by Oracle.

4. Tejari received numerous business awards

5. Sheikha Lubna also received numerous awards not at country level but also

at world level

6. Tejari pays great attention to feed back in annual customer survey

7. Tejari treat employs as family

8. Tejari conducted more than 35,000 online tenders valued at over $1.8

billion.

Sr. No. Problems Suggestions

1 Less involvement of women in business

Encourage women to participate in business

2 Lack of skilled labor at domestic level

Focus on skilled labor at domestic level

3 More dependent on imported labor Less dependent on imported labor

4 Gender inequality Equal opportunities for all genders

5 Pressure on women at working places

Take action to reduce the pressure on women

6 Lack of leadership qualities in women

Encourage women to take charge at positions of organizations

7 Top management did not share the success

Success must be share with employees

8 Difficult to understand the behavior of diversified people

Realize people that they are family of organization

Recommendation:

UAE Govt. can encourage the participation of women in practical field

through the focus on education of women.

Sheikha Lubna can encourage women to join the business through seminars

workshops at women colleges and universities and also through the focus on

female staff in his organization.

Crux/Conclusion/Findings./Nutshell:

“There are lots of opportunities for a woman in the practical field the thing is to take step.”