Slumdog Millionaire

Film

A Mumbai teen who grew up in the slums, becomes a contestant on the Indian version of "Who Wants To Be A Millionaire?" He is arrested under suspicion of cheating, and while being interrogated, events from his life history are shown which explain why he knows the answers.

Film

Showed trailers on Film 4 and channel 4, as these companies were behind the creation of the film, they then expanded their target audience by trailers on Sky, ITV and famous channels.

They also had other marketing such as posters, websites, billboards, interviews and internet advertisements.

Production

The film had a small budget  ($15 million). Production companies involved:-Pathe – Trance, the illusionist, two brothers-Warner Bros. Entertainment- The hobbit,

the hangover, happy feet-Film4 productions and Celador- 127 hours,

east is east, dead man’s shoes and many more film.

-Fox Searchlight pictures- Black swan, bend it like Beckham, little miss sunshine

Distribution

 Warner Independent Pictures acquired the North American rights, as Warner pictures shut down, this was transferred to Warner Bros. Pathe acquired the international rights to distribute Slumdog Millionaire theatrically

It has been released in Australia,  North America,  Europe, India and Asia-Pacific.

Distributors- Fox searchlight

Exhibition

Slumdog millionaire made $337,417,293 at the box office, this number is still increasing due to people purchasing the movie.

This film is now available under many forms: Such as, internet downloads, blu-ray, internet download and sky box office (available to download on Film4 website)

Horizontal and vertical integration

Slumdog millionare had vertical integration as this is when a parent company owns multiple companies across different stages of the film industry.

Slumdog Millionaires Production Company is not a subsidiary of a larger company as it has one production company that produced the movie.

There are no signs of horizontal integration between slumdog millionaire's production company and distributor as they have production distribution and exhibition.