© 2011 IBM Corporation

Connect and engage. The time for social business is now!

Creating a Smarter Web Experience with IBM Portal, Collaboration and Social Software solutions

Pam Chandor, Global Director, IBM Social Busines and Web Experience SW

Follow us: @IBMwebxperienceTweet about: #ibmexperience

IBM Web Experience Evolution

● Composite Web Application Foundation

● Integration

InternalEnterprise

Application, Information &

Content SprawlB2E

Business Web EmergenceB2E / B2B

● Personalization● Collaboration● Scalability

Internet / Web Self-ServiceB2E / B2B

B2C

● Web Content Management

● Virtual Portals OptimizingWeb

Experience

B2E / B2BB2C

● Rapid Portlet Development

● Electronic Forms● Drag & Drop● Analytics Integration

Web / User Proliferation

B2-All

● Web 2.0● Mobile ● Mashups● Cloud & Virtualization

● Out-of-Box Web Experience

● Industry Templates

Performance / Scalability / Reliability Enhancements

Social Businessis the Next Evolution...

InternalEnterprise

Application, Information &

Content SprawlB2E

Business Web EmergenceB2E / B2B

Internet / Web Self-ServiceB2E / B2B

B2C

OptimizingWeb

Experience

B2E / B2BB2C

Web / User Proliferation

B2-All

Customers

Partners

Employees

SocialBusiness

© 2011 IBM Corporation4

Exceptional Web Experiences are...

Know Your Intended Audience: Deliver Precisely What They Need/Want

Balance Form & Function: Visual Appeal + Ease of Use Equally Important

People Are Everywhere: Explosion of Mobile Means A Moving Target!

Turn Customers & Employees Into Advocates: Ensure A Reliable, Secure Experience

5

Systems of Record & Systems of Engagement

Systems of Record create efficiency● Impossible to do global commerce without them● Focus on cost, quality, and contractual commitments

Systems of Engagement create effectiveness• Address the complexities of global business relationships• Create compelling consumer interactions on line

Correct architecture• SOEs operating on top of and in touch with SORs• This is where the evolution in infrastructure comes in

Geoffrey Moore, TCG AdvisorsA Sea Change in Enterprise ITFebruary, 2011

6

For Systems of Engagement, Focus on Moments of Engagement

1. Every strategy is made or broken during a handful of moments of engagement—what are yours?

2. Who represents your enterprise in these moments, and what have you done to empower those people specifically?

3. What Systems of Engagement would make them more powerful, and how quickly can you get them into their hands?

Geoffrey Moore, TCG AdvisorsA Sea Change in Enterprise ITFebruary, 2011

Exceptional Web ExperiencesEngaging across all web experiences – customer, partners, employees and more

© 2011 IBM Corporation8

Products released in last 12 months

IBM Customer Experience SuitePortal & WCM version 7Web Experience Factory v 7 Mobile Portal Accelerator v 7Forms v 4 with WorkflowVirtual and cloud deployment strategiesHorizontal and vertical templatesMashup Center v 3

9

Key Investment Areas for Web Experience

Content Social Analytics

Integration

Mobile

10

Key Investment Areas for Web Experience

Content Social Analytics

Integration

Mobile

Emphasis on business results

Acquiring new customers can cost 5x more than satisfying and retaining current customers

2% increase in customer retention has the same effect on profits as cutting costs by 10%

5% reduction in customer defection rate can increase profits by 25-125%

11

Integration

Social Analytics MobileContent

Key Investment Areas for Web Experience

Web Content Template Catalog V3 20+ Templates to Speed the Time to get a Site Going- in 30 seconds!

12

● Complete set of templates – content, page, site – makes initial web site development a snap

● Prescriptive approach makes it easy to 'get it right‘

● Instrumented for Analytics● Ready for SEO● Drag & Drop of content

Available Now on Portal Business Solutions Catalog!

© 2011 IBM Corporation

Benefits Business agility to capture data for new initiatives and services w/o waiting for IT to deploy Enterprise grade scalability and performance that's trusted by IT Simple reporting and export to spreadsheet Mobile-ready – target browsers and smartphone browsers

Business user driven data capture Seamlessly integrated into web experience

Business UserDesign and deploy data capture from browser

Interacts with data capture integrated to their web experience

Consumer

Data captured and is immediately available to business user for action and insight

14

Content

Integration

Analytics Mobile

Key Investment Areas for Web Experience

Social

IBM Social Portal Strategy Flexible Approaches for Using WebSphere Portal and IBM Connections Together

CommunityPages / Portlets

Hybrid

Side-by-Side

Community PagesInfusing social communities in Portal● Consistent User Experience

− Common page navigation, look and feel between IBM Portal pages and Connections

● In Context − Scope and associate Connections

with relevant web content or portal page

● Targeted Social Content− Display the appropriate social

content to the right users

● Extensible− Customize portlets with Web

Experience Factory

Ability to deliver context-sensitive content from Connections, business applications or

processes (customer portlets), WCM or other content based on a specific community (such

as the Retirement Planning Community)

New Community-Aware Portlets Coming Soon! Blogs Summary: Member Summary: Forums – Summary + Detail:

The information on the new product is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information on the new product is for informational purposes only and may not be incorporated into any contract. The information on the new product is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release, and timing of any features or functionality described for our products remains at our sole discretion

And more!● Integrated Portal/Connections Search● Profiles● Activities (Detail)● Community Overview● Wiki's● Tag Cloud● Bookmarks Coming soon!

18

Support for Open IDLink Social Sites to Your Web Site Enable Log On From Facebook, Google and more!

● Enable Users to authenticate, register & access shared profile settings using an existing OpenID with Portal

● Provides SSO experience for your site with full control of allowed external services

● Implementation can be either standalone or based on Tivoli Federated Identity Manager (TFIM)

● Available from Solutions Catalog for WebSphere Portal 7.0.0.1

Available Now & in Beta V8

19

Content

Integration

MobileSocial

Key Investment Areas for Web Experience

Analytics

20

Instrumented out of the Box for Web Analytics ● 17 integration points ● Add additional metrics including logging for WCM

content● Post install config enables you to turn on the

appropriate scripts within portal pages (themes)● Scripts for partner analytics products OOTB● Extensible architecture to integrate with other

analytics providers

Available Now

21

Instrumented for Analytics • Overlay analytics results from your analytics software directly in context.

• View the effectiveness of a page, portlet, web content or custom application through inline overlays

• Support for flexible new campaign and generic tags that analytics engines can query

• Instrument custom applications with new Web Experience Factory 7.01 web analytics builder (and in RAD).

• Some report enablement in future CTC templates.Optimize a Web Property for the Greatest Results

The information on the new product is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information on the new product is for informational purposes only and may not be incorporated into any contract. The information on the new product is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release, and timing of any features or functionality described for our products remains at our sole discretion

© 2011 IBM Corporation

WebSphere Dashboard Framework entitlementFull entitlement in:● Portal Extend v 7.0● Customer Experience Suite v 7.0

• New Version in Q4 2011– Focused on building dashboards for

Exceptional Web Experiences– Based on Web Experience Factory 7.0.1– Support for Portal 7.0.x

• Business Intelligence Builders– Surface Cognos, Hyperion or Business

Objects data in a Portal dashboard• Build once, deploy where you need

Portal, WAS, iPhone, iPad, Android, Blackberry

The information on the new product is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information on the new product is for informational purposes only and may not be incorporated into any contract. The information on the new product is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release, and timing of any features or functionality described for our products remains at our sole discretion

Available Now

23

Content

Integration

Social Analytics

Key Investment Areas for Web Experience

Mobile

© 2011 IBM Corporation

...mobile Web applications or content for virtually any mobile device browser

CUSTOMER NEED

7,500 + Devices

IBM Mobile Portal Accelerator

Portal Mobile Webkit Themes Works with your favorite development tools!

...extend a Web experience to mobile devices for specific smart phone browsers

..rapidly develop & deploy web & hybrid mobile applications that have a native smart phone look and feel

..write once, run on many devices - Browsers and Smartphones, Tablets, Kiosks, even Web TV

Web Experience Factory

+ Portal Mobile Webkit Themes

SOLUTION

Mobile Tiered strategy

25

Mobile ThemesControl look and feel, Site and Portlet Navigation

Site navigation using common mobile interactions such as carousel, drill down and scrolling tabs

Look and feel of the mobile experience

Page layout for presentation of page portlet navigation

Sample iPhone theme can be downloaded on Portal Solutions catalog. Available Now

© 2011 IBM Corporation

New Smart Phone Builders & Samples• Automation components that help developers

rapidly construct great-looking mobile applications with a native smartphone look & feel:

– Scrolling lists with configurable display options:thumbnail images, multi-line text with multiple styles

– Native-looking navigation tabs and lists, buttons and controls

– Access to smartphone features such as HTML 5, geo-location, and orientation

– Complete CRUD (create, read, update, delete) applications tailored for smartphone display

– Input UI patterns suitable for smartphones such as selectable lists and checkbox lists

• Sample application using Phonegap to access device features such as camera

• Sample offline form application using HTML 5

BlackBerry iPad

iPhone Android

Build once, deploy anywherePortal, Web App Server, Mobile Device, Kiosk, WebTV

IBM Web Experience Factory 7.0.1

Available Now

27

Content Social Analytics Mobile

Key Investment Areas for Web Experience

Integration

28

Flexible integration approaches enable customers to craft a targeted web experience w/ SAP in right context

Success Stories HR Direct Sales Online Training CareersEmployee ServicesHelp / FAQ

Related Links

APJ EMEAAmericas

Home Company Portfolio Employees Services Development Sales Marketing

Customer Information

Software Services GMBHSoftware Services GMBH

Software Items Software Items

Company or Customer “Name”

Customer Information

Software Services GMBH

Software Services GMBH

So ftware Items Sof tware Items

Co mpany or Custo mer “Name”

SAP Portal

SAP Services

SAP Services

WebSphere Portal

WebSphere PortalIBM® WebSphere® Portal Integrator for SAP*

IBM® Web Experience Factory

SAP Portal 7.3 Program

© 2011 IBM Corporation

• Discover SharePoint servers using the new Omnifind crawler now entitled as a feature of Portal 7.0

• Access SharePoint sites and teamrooms through an IBM Portal interface using the new Web Application Bridge, with a simplified configuration process*

• Single Sign-On: IBM Portlet for Exchange supports Microsoft Exchange 2010 for Mail and Calendar functions leveraging new Exchange Web Services.

• Access SharePoint 2010 documents or services through • CMIS interface in IBM Web Content

Manager 8.0 beta • New CMIS builders in Web

Experience Factory 7.0.1• New sample RAD application

showcasing easy SharePoint integration

SharePoint Site

Custom Apps or Sharepoint Document Library

http://www.yourcompany.com/wps

Web Application Bridge

Web Experience Factory

Do you know where SharePoint servers are on your intranet? New Omnifind crawlers entitled in IBM Portal Extend let you locate them easily

* Supports SharePoint 2007 today, with 2010 to follow

Sharepoint Integration

Available Now

30

IBM Business Process Manager (WebSphere Process Server &

Lombardi)

Unified (Process) Task List Portlets integrated to multiple process engines

● Launch a task page● The dynamic user interface of WebSphere

Portal allows to launch task pages which are specific to a selected task instance.

● Open an external URL● An external URL could be launch to reuse an

existing workflow user interface.● Use portlet communication ● The task id could be sent to one or more

portlets on the same or different portal page (portlet wiring).

● Development of Human Task User Interfaces with Portlet Factory/Web Experience Factory (Builders) and IBM Forms

WebSphere Portal

Human Tasks

SAP

Custom Engines

FileNet BPM

IBM Case Manager

Available Now on Catalog

31

Key Investment Areas for Web Experience

Content Social Analytics

Integration

Mobile

Emphasis on business results

© 2011 IBM Corporation

●Extensible, Configurable Software Templates● Software to accelerate solution construction for specific business needs● Prebuilt collaboration components, Portal sites and structure commonly used in a target industries ● Code that customers or partners can easily modify and customize

●Built-in Best Practices ● To help IT speed deployment and reduce the cost of portal-based business solutions ● Solve recurring user needs in a best practice way

Retail Vendor PortalOnline BankingGovernment Self Service Healthcare Patient Portal Insurance Agency Portal

Industry templates & components now free on the catalog Industry Templates

Available Now on the Catalog

© 2011 IBM Corporation

● Customers get● Reusable, customizable Portal, WCM or Forms templates ● Easily modified to fit most customer use cases● Available at NO COST with services ● Proven services method delivered by trusted partners

● Rapid growth with >125 certified, active partners since 2009

NOW for Portal, WCM, Formsfrom Zero to Production in Weeks

Available Now

34

Time to value progressExponentially faster - from 6.1 to 8.0

4 wks 1 hr

Create mobile app w/ device rendering

2 hrs3 wks

30 clicks 10 seconds

Content Templates

Page content & map site area

4 wks 30 min

Instrument for analytics

30 clicks 5 clicks

Create page w/ Connections portlets

3 wks 5 clicks

Integrate SAP iViews

2 wks 5 clicks

Integrate Sharepoint 2011 screens

2 wks 1 hr

Integrate web application

Create

Optimize

Mobile

Applications

Socialize

35

Customer Successes- Web Experience

Content Social Analytics

Integration

Mobile

City of Wroclaw

Bekins

VasaloppetCity of Gothenberg

Russian State of Voronezh

Pam ChandorPam ChandorGlobal Director, Social Business & Web Experience Software

10 North Martingale RoadSchaumburg, IL 60173

Tel +1 847 805 2338pchandor@us.ibm.comtwitter: pchandolinkedin: pam chandor

37

© IBM Corporation 2011. All Rights Reserved.

The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software.

References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results.

IBM, the IBM logo, Lotus, Lotus Notes, Notes, Domino, Quickr, Sametime, WebSphere, UC2, PartnerWorld and Lotusphere are trademarks of International Business Machines Corporation in the United States, other countries, or both. Unyte is a trademark of WebDialogs, Inc., in the United States, other countries, or both.

Adobe, the Adobe logo, PostScript, and the PostScript logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States, and/or other countries.

Java and all Java-based trademarks are trademarks of Sun Microsystems, Inc. in the United States, other countries, or both.

Microsoft and Windows are trademarks of Microsoft Corporation in the United States, other countries, or both.

Intel, Intel Centrino, Celeron, Intel Xeon, Intel SpeedStep, Itanium, and Pentium are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.

UNIX is a registered trademark of The Open Group in the United States and other countries.

Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both.

Other company, product, or service names may be trademarks or service marks of others.\