slogan and swot analysis of 7-eleven
DESCRIPTION
Slogan and SWOT Analysis of 7-Eleven. Group Members: Sharon Hung 498200458 Donna Du 498200238 Xiao Bin 497752076 Nicco Yang 595202040 Judy Duan 498300222 . Outline. Background of 7-11 A. History B. Company Objectives C. Services - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Slogan and SWOT Analysis of 7-Eleven](https://reader038.vdocuments.mx/reader038/viewer/2022102503/56812bf1550346895d9068d8/html5/thumbnails/1.jpg)
Slogan and SWOT
Analysis of 7-Eleven
Group Members:Sharon Hung 498200458
Donna Du 498200238Xiao Bin 497752076
Nicco Yang 595202040 Judy Duan 498300222
![Page 2: Slogan and SWOT Analysis of 7-Eleven](https://reader038.vdocuments.mx/reader038/viewer/2022102503/56812bf1550346895d9068d8/html5/thumbnails/2.jpg)
OutlineI. Background of 7-11 A. History
B. Company Objectives C. Services D. Scale: Numbers of employee, the amount of capital…
II. 4PS of 7-11 (Price, Product, Place and Promotion)III. Marketing Strategies A. TV Commercial B. Lottery C. Coupon D. Slogans E. Mascot (吉祥物 )
IV. SWOT analysisV. Suggestions to 7-11
![Page 3: Slogan and SWOT Analysis of 7-Eleven](https://reader038.vdocuments.mx/reader038/viewer/2022102503/56812bf1550346895d9068d8/html5/thumbnails/3.jpg)
Background of 7-Eleven
英文四 498200458 Sharon
![Page 4: Slogan and SWOT Analysis of 7-Eleven](https://reader038.vdocuments.mx/reader038/viewer/2022102503/56812bf1550346895d9068d8/html5/thumbnails/4.jpg)
Introduction to 7-Eleven
• Origin: 1927 Dellas Texas (Southland Ice Company)
• Founder: Joe C. Thompson• Opening Hours: 7 a.m. to 11 p.m. 7-
Eleven• Products:
![Page 5: Slogan and SWOT Analysis of 7-Eleven](https://reader038.vdocuments.mx/reader038/viewer/2022102503/56812bf1550346895d9068d8/html5/thumbnails/5.jpg)
Introduction to 7-Eleven (Cont.)
History• 1962: 24-hour Seven-Eleven in Austin• 1980s: financial crisis • 1987: Stock market crashed Ito Yakado as franshisee• 1991:Took control, forming Seven & I Holdings Co.
![Page 6: Slogan and SWOT Analysis of 7-Eleven](https://reader038.vdocuments.mx/reader038/viewer/2022102503/56812bf1550346895d9068d8/html5/thumbnails/6.jpg)
Company Objectives
• Provide ultimate convenience• “sincere, innovative, and willing to
share” • Be socially responsible
![Page 7: Slogan and SWOT Analysis of 7-Eleven](https://reader038.vdocuments.mx/reader038/viewer/2022102503/56812bf1550346895d9068d8/html5/thumbnails/7.jpg)
Products
![Page 8: Slogan and SWOT Analysis of 7-Eleven](https://reader038.vdocuments.mx/reader038/viewer/2022102503/56812bf1550346895d9068d8/html5/thumbnails/8.jpg)
Services
2009: 7-Eleven earned more than $16.681 billion (USD) revenue and owns more than 45000 employees, becoming great model for other convenience stores to follow
![Page 9: Slogan and SWOT Analysis of 7-Eleven](https://reader038.vdocuments.mx/reader038/viewer/2022102503/56812bf1550346895d9068d8/html5/thumbnails/9.jpg)
4PS of Grocery Stores, Carrefour (Hypermarket)
and 7-Eleven(Convenience store)
英四乙 595202040 Neko 純數四 498300222 Judy
![Page 10: Slogan and SWOT Analysis of 7-Eleven](https://reader038.vdocuments.mx/reader038/viewer/2022102503/56812bf1550346895d9068d8/html5/thumbnails/10.jpg)
Grocery Store—•Provide elasticity prices•Sell the products according to owner’s preference•Product quality is unstable •Defective rate of some products (e.g., egg, vegetable) is higher than others
Price& Product
![Page 11: Slogan and SWOT Analysis of 7-Eleven](https://reader038.vdocuments.mx/reader038/viewer/2022102503/56812bf1550346895d9068d8/html5/thumbnails/11.jpg)
Carrefour—•Large variety of goods•Goods are mostly in large quantity, but their unit price is cheaper than others
Price& Product
![Page 12: Slogan and SWOT Analysis of 7-Eleven](https://reader038.vdocuments.mx/reader038/viewer/2022102503/56812bf1550346895d9068d8/html5/thumbnails/12.jpg)
• 7-Eleven—• Same goods with higher prices• The quality of products is stable• Less variety of products• Only sells some everyday items such as
groceries, toiletries, alcoholic and soft drinks, tobacco products, and newspapers.
Price& Product
![Page 13: Slogan and SWOT Analysis of 7-Eleven](https://reader038.vdocuments.mx/reader038/viewer/2022102503/56812bf1550346895d9068d8/html5/thumbnails/13.jpg)
Grocery Store
Carrefour
7-Eleven
Price Cheaper Cheaper Higher
Product Variety
Small Largest Medium
![Page 14: Slogan and SWOT Analysis of 7-Eleven](https://reader038.vdocuments.mx/reader038/viewer/2022102503/56812bf1550346895d9068d8/html5/thumbnails/14.jpg)
Place
Grocery Store
7-11 Carrefour
Countryside
CityTownCountrysideSuburbsOnline shop
Suburbs
![Page 15: Slogan and SWOT Analysis of 7-Eleven](https://reader038.vdocuments.mx/reader038/viewer/2022102503/56812bf1550346895d9068d8/html5/thumbnails/15.jpg)
Promotion
Grocery Store
7-11 Carrefour
Lower price
Breakfast set
Special points for great rewards
Seasonal discount
![Page 16: Slogan and SWOT Analysis of 7-Eleven](https://reader038.vdocuments.mx/reader038/viewer/2022102503/56812bf1550346895d9068d8/html5/thumbnails/16.jpg)
Marketing Strategies of 7-Eleven
英文四 498200238 Donna
![Page 17: Slogan and SWOT Analysis of 7-Eleven](https://reader038.vdocuments.mx/reader038/viewer/2022102503/56812bf1550346895d9068d8/html5/thumbnails/17.jpg)
How do 7-11 promote through advertising?
TV advertisings-- Seven Select/Impossible MissionA.Lottery B.Coupon Collecting for gifts
![Page 18: Slogan and SWOT Analysis of 7-Eleven](https://reader038.vdocuments.mx/reader038/viewer/2022102503/56812bf1550346895d9068d8/html5/thumbnails/18.jpg)
Slogans
Convenience Sensitiveness; forming the customers’ impression a. “Your convenient good neighbors” b. “7-11 is always there” c. “Always Open”Whenever you want some foods or daily necessities, 7-11 is always there, open 24 hours7 days a week.
![Page 19: Slogan and SWOT Analysis of 7-Eleven](https://reader038.vdocuments.mx/reader038/viewer/2022102503/56812bf1550346895d9068d8/html5/thumbnails/19.jpg)
MascotOpen 將 From “Always Open, 7-Eleven”
Notebook Paster Bag Memo Paster
![Page 20: Slogan and SWOT Analysis of 7-Eleven](https://reader038.vdocuments.mx/reader038/viewer/2022102503/56812bf1550346895d9068d8/html5/thumbnails/20.jpg)
7-Eleven: SWOT Analysis
金企四 497752076 Xiao
![Page 21: Slogan and SWOT Analysis of 7-Eleven](https://reader038.vdocuments.mx/reader038/viewer/2022102503/56812bf1550346895d9068d8/html5/thumbnails/21.jpg)
7-Eleven SWOT analysisStrengths Weaknesses
1. High market occupation2. Logistics Flow system and
MIS(Management Information System)
3. Good reputation4. Diversification strategy
1. Low brand loyalty2. Variety of product is not as
many as supermarket. 3. Price are higher than
supermarket.4. Food product quality are not as
good as professional store such as a lunch box store , beverage store.
Opportunities Threats
1. Delivery service2. Occupy the most market3. Internet development
1. High rent2. Products are easy to be copy.3. Competitor such as Family
mart …4. Market saturation
![Page 22: Slogan and SWOT Analysis of 7-Eleven](https://reader038.vdocuments.mx/reader038/viewer/2022102503/56812bf1550346895d9068d8/html5/thumbnails/22.jpg)
7-Eleven: SWOT analysis
Strengths Weaknesses
1. 高市場占有率2. 完善的物流及情報系統3. 商譽良好4. 多角化經營
1. 品牌忠誠度低2. 同質性商品過多3. 價格較超市、全聯高4. 食品類產品品質不及專業店家
Opportunities Threats
1. 外送服務2. 佔據大部分市場3. 網路商務發展看好
1. 房租高漲2. 產品易被模仿3. 同性質競爭者多 ( 例 : 全家、萊爾
富… )4. 市場飽和
![Page 23: Slogan and SWOT Analysis of 7-Eleven](https://reader038.vdocuments.mx/reader038/viewer/2022102503/56812bf1550346895d9068d8/html5/thumbnails/23.jpg)
Suggestions to 7-Eleven
![Page 24: Slogan and SWOT Analysis of 7-Eleven](https://reader038.vdocuments.mx/reader038/viewer/2022102503/56812bf1550346895d9068d8/html5/thumbnails/24.jpg)
Suggestions
• Offer delivery service.• Offer bike renting.• Participate in more activity for
public welfare in order to maintain and rise their Social image in public.
![Page 25: Slogan and SWOT Analysis of 7-Eleven](https://reader038.vdocuments.mx/reader038/viewer/2022102503/56812bf1550346895d9068d8/html5/thumbnails/25.jpg)
Suggestions
•提供外送服務•單車租賃•多從事公益活動,以維持並提升企業社會形象
![Page 26: Slogan and SWOT Analysis of 7-Eleven](https://reader038.vdocuments.mx/reader038/viewer/2022102503/56812bf1550346895d9068d8/html5/thumbnails/26.jpg)
References
• http://www.7-11.com.tw/company/about/idea.asp• http://www.7-11.com.tw/company/about/History.asp• http://2.bp.blogspot.com/-wyFkeyG8qrM/T06zzcL6qKI/AAA
AAAAABNg/pq78Ov9eJJ4/s1600/7-11.jpg• http://www.managertoday.com.tw/?p=1170