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Garr Reynolds

SPEAKERGarrReynolds

AuthorofPresenta3onZen

MODERATORSaraJaneTodd

NewRidersPublishing

PRESENTATIONZEN:SimpleIdeasonPresenta3onDesignandDelivery

Thank you!

Presentation Zen

by Garr Reynolds

LIVE from Tokyo

Start End

1

Introduction

End

1

Introduction

Presentation Zen Approach

2 End

1

Introduction

2

How design thinking can help

3 End

Presentation Zen Approach

1

Introduction

2

How design thinking can help

3Q & A

4Presentation Zen Approach

How to think

like a designer

...and why

it matters

.

Self introductionじこ紹介

Kansai Gaidai University

住友電工

Steve Jobs

The sound of one room napping部屋中に響きわたるイビキ

Must STOP bad PowerPoint!

Japanese version in May ’09

Age 17

35mm Slides

Storytellingimages, narration, audio

PZ Review

PowerPoint Problem

(The problem with presentations)

Hey, nice PowerPoint!

Rule #1Exercise boosts brain power.

Rule #4We don’t pay attention to boring things.

Rule #10 Vision trumps all other senses.

The brain doesn’t pay attention to boring things, and I am as sick of boring presentations as you are.

“”— Dr. John Medina

Toss your PowerPoint presentations.“ ”— Dr. John Medina

Time

Money

What’s the most common communication mistake?

According to Dr.

Medina.

Relating too much information... Lots of force feeding, very little digestion.

“” — Dr. John Medina

Communication matters!

We have a problem...

“Death by PowerPoint”

How did we get here?

Is it our fault?de

自然

Naturalness

シンプルSimplicity

抑制

Restraint

Simplicityシンプル

FUKINSEI ふきんせい

Asymmetry, irregularity.

shibumi 渋味Articulate brevity. Eloquent Suggestion.

KANSO 簡素Elimination, subtraction, omission.

”— Charles Mingus

Making the simple

complicated is

commonplace; making

the complicated

awesomely simple,

that’s creativity.

“

A case for designAre you a designer?

あなたはデザイナーですか？

PLAY

STORY SYMPHONY

EMPATHY

DESIGN

MEANING

not only function not only argument not only focus

not only logic not only seriousness not only accumulationAdopted from Daniel Pink's “A Whole New Mind”

既存のものをさらに良く変える工夫をしている人

は皆デザイナーである.

Everyone designs who devises

courses of action aimed at

changing existing situations

into preferred ones.”

“

Herbert SimonSocial scientist, Nobel Laureate

Design is not just for making things look good.デザインは単によく見せることだけではない.

Design [is] a powerful tool for

change, not just a tool for styling

products and communications.“— Marty Neumeirデザインは、コ

ミュニケーションや商品を美し

く見せるだけではなく、

何かを変えることができる力強

いツールである. ”

“But I’m not a designer!”

Designer

designer

Example

Al Gore

Courtesy Paramount Pictures

The great communicator?

...help from Duarte Design


Duarte Design

Nancy Mark

Think like

a designer デザイナーのように

考える

Implications for work (including presentations) （プレゼンテーションを含む）仕事への影響

Designers________________.

What do designers know that we don’t?デザイナーが知っていて、私たちが知らないこととは？

Create as many sentences as possible beginning with “Designers...”

「デザイナーは」で始まる文章をできるだけたくさん作ってみてください.

Think like

a designer

デザイナーのように考える

10tips

Lesson #1It’s not about tools

何を使うかは問題ではない

Henry David Thoreau

“Men have become the tools of their tools.”

人は道具を使う道具になった.

Most ideas you can do pretty darn well with a stick in the sand.”

— Alan Kay

“

ほとんどのアイデアは砂浜と棒さえあれば表現することができる.

You can play a shoestring if you’re sincere.”

— John Coltrane

“

正直でさえあれば靴ひもだって演奏できる。

Lesson #2Start in analog mode

アナログモードで始める

Plan “analog”

Do not start here

Today’s presentation.

Tim Brown

Draw a picture of your neighbor.あなたの隣の人を絵に描いてみてください。

Lesson #3Take a risk, lose the fear

恐れずにリスクを冒す

Take a chance

Child’s mind

Beginner’s mind

In the beginner ’s

mind there are man

y

possibilities. In

the expert ’s mind

there are few.

— –Shunryu S

uzuki

“””

”

’

’

PLAY

STORY SYMPHONY

EMPATHY

DESIGN

MEANING

not only function not only argument not only focus

not only logic not only seriousness not only accumulationAdopted from Daniel Pink's “A Whole New Mind”

「ストーリー」を探す

Lesson #4Look for the story

“What is truer than truth?”

Isabel Allende

Answer: “The story.”

Forget about PowerPointand statistics.....”

“

— Harvard Business Review

“To involve people at the deepest

level, you need stories.” — Harvard Business Review

“

Lesson #5Put yourself in their shoes

その人の立場になって考えてみる

Example

Countries Receiving the Most Asylum Applicants

Industrialized Countries with the Greatest Number of Asylum Applicants

0

50000

100000

150000

200000

1994 1995 1996 1997 1998 1999 2000 2001Year

Nu

mb

er o

f A

ssyl

um

Ap

plic

ants

AustraliaCanada

JapanNew Zealand

United StatesAustriaBelgium

FranceGermany

NetherlandsSweeden

United Kingdom

0

50

100

150

200

1988 1989 1990 1991 1992 1993 1994 1995 1996 1997

Average Age of fleet (months)

Singapore Airlines

Industry average

0

10

20

30

40

Japa

nKore

a

Switzerl

and

Norway Ita

ly

Austria

Denmark

France

Sweden

Netherl

ands

Turke

y

Icelan

d

Poland

Belgium

Portug

al

German

y

Irelan

dSpa

in

Finlan

d

Slovak

Rep

ublic

Luxe

mbourg

Hunga

ry

New Zea

land

Austra

lia

Greece

Canad

a

Mexico

United

Stat

es

32

242322222221

1918

151514131313131313121211

1010109988

33

Percentage of population aged 15 and above with a BMI greater than 30 ( 2004)

Obesity

Japan 3.2Korea 3.2Switzerland 7.7Norway 8.3Italy 9Austria 9.1Denmark 9.5France 9.5Sweden 9.8Netherlands 10.9Turkey 12Iceland 12.4Poland 12.5Belgium 12.7Portugal 12.8Germany 12.9Ireland 13Spain 13.1Finland 14Czech Republic 14.8Slovak Republic 15.4Luxembourg 18.2Hungary 18.8New Zealand 20.9Australia 21.7Greece 21.9Canada 22.4United Kingdom 23Mexico 24.2United States 32.2

The obesity is gaining in many countries of the world. In US obesity is a serious health issue which leads to many health problems

3.2% of Japanese are “Obese”

USA 32.2%

Mexico 24.2%

Canada 22.4%

France 9.5%

Japan 3.2%

OECD Factbook 2007

Lesson # 6 Show restraint

自制する

RESTRAINT

抑制ControlYokusei

節度

ModerationSetsudou

Inclusion & exclusion

Depth

vs.

The Craft of Scientific Presentations by Michael Alley (2003)

深さ

範囲Scope

Scope

Depth

Scope

Depth

深さ

範囲

深さ

範囲

Lesson # 7 Vision trumps

all other senses視覚は他のどの感覚よりも勝る

Vision trumps

all other sensesRule #10

We are incredible at remembering pictures.

Rule of thirds

66% of Americansare obese or overweight.

All adults (66%)

Women 65 million (62%)

Men 69 million (71%)

134 million

OECD Factbook 2007

Less than 33%of U.S. adults are ata “healthy weight.”

OECD Factbook 2007

More than two decades of civil war and the destruction of towns and villages have caused mass movement of the people of Afghanistan in two major directions -- • Emigration, mainly to Pakistan and Iran, or escape

to the relative safety of the capital city, Kabul. According to the United Nations High Commissioner for

Refugees (UNHCR) estimates, more than 5 million Afghans have been displaced either as Internally Displaced Persons (IDPs) inside the country or in neighbouring states over the past twenty-three years. • As many as 300,000 Afghans have entered Iran and

Pakistan since September 11, 2001, while more than 3.5 million have been there for more than 10 years.

AFGHANISTAN: REFUGEES

Over two decades of civil war and destruction of towns & villages.

AFGHANISTAN: REFUGEES

iStockphoto.com

Lesson # 8 Signal vs. Noise

信号 vs 雑音

500

15002009

35774007

5035

0

1000

2000

3000

4000

5000

6000

2002 2003 2004 2005 2006 2007

Number of bikes sold (2002-2007)

June 6, 2008June report Page 5

2002 2003 2004 2005 2006 2007

5,035

4,007

3,577

2,009

1,500

500

Over 5,000 bikes sold in 2007

’02 ’03 ’04 ’05 ’06 ’07

5,035

4,007

3,577

2,009

1,500

500



02 03 04 05 06 07

5035

40073577

20991500

500

Top-10 selling “Ekiben” bentos (2004)

Price

(¥)

1 Stuffed squid with rice ¥470

2 Beef over rice ¥1,000

3 Crabmeat Sushi ¥1,350

4 Original Crabmeat Sushi ¥920

5 Sea urchin eggs over rice ¥1,150

6 Crabmeat over rice ¥1,000

7 Octopus over rice in a pot ¥980

8 Cod over rice ¥1,020

9 Herring & herring roe over rice ¥800

10 Maezawa beef over rice ¥1,200

1 Stuffed squid with rice 470

2 Beef over rice 1,000

3 Crabmeat Sushi 1,350

4 Original Crabmeat Sushi 920

5 Sea urchin eggs over rice 1,150

6 Crabmeat over rice 1,000

7 Octopus over rice in a pot 980

8 Cod over rice 1,020

9 Herring & herring roe over rice 800

10 Maezawa beef over rice 1,200

Top-10 selling “Ekiben” bentos

Price (¥)

Featuring the world’s cuisines Arable land in organic production

Source: SOEL–FIBL Survey ’07

Arable land in organic production

Europe

66%

N. America

23%L. America

7%Asia

2%

Source: SOEL–FIBL Survey ’07

Africa

1%

Oceania

1%

Europe

N. America

L. America

Asia

Oceania

Africa

Arable land in organic production66%

23%

7%

2%

1%

1%

Percentage of national land area covered by forests

Source: Ministry of Land Infrastructure, and transport

USA Canada Germany Russia Japan Finland

72%

64%

50%

31%27%25%

Percentage of national land area covered by forests

Source: Ministry of Land Infrastructure, and transport

Lesson # 9 Empty space空白を受け入れる

Clutter

Hara hachi bu

Eat

80% full.

only until

Lesson # 10 Learn to see the

lessons all around youあなたの周りにあることから学ぶ

Modern world graphic design in Japan

How to think

like a designer ...and why it matters.

10tips

10tips

1. It’s not about tools

2. Start in analog mode

3. Take a risk, lose the fear 4. Look for the story 5. Put yourself in their shoes 6. Show restraint 7. Remember: vision trumps all other senses 8. Aim for a high Signal-to-Noise ratio 9. Embrace empty space

10. Learn to see the lessons all around you

Got more?

It takes time

C O N F I D E N T I A L205

…find the time.

(Kaizen)

改善

Keep

moving

forward

How to think

like a designer

Q & A

10tips

1. It’s not about tools

2. Start in analog mode

3. Take a risk, lose the fear 4. Look for the story 5. Put yourself in their shoes 6. Show restraint 7. Remember: vision trumps all other senses 8. Aim for a high Signal-to-Noise ratio 9. Embrace empty space

10. Learn to see the lessons all around you

Got more?

presentationzen.com

PowerPoint is not the presentationパワーポイントがプレゼンテーションなのではない

You are the presentationあなたがプレゼンテーションなのだ

PRESENTATIONZEN:SimpleIdeasonPresenta3onDesignandDelivery

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Thank You

slides (in pdf) from safari webcast

Business

ata healthy

herbert simonsocial

changing existing

oecd factbook

analog mode

forests source

mindplaystory

high signal