slides from my ignite talk at lean startup conference 2012

20
The Psychology Of Pivoting

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Page 1: Slides from my Ignite talk at Lean Startup Conference 2012

The Psychology Of Pivoting

Page 2: Slides from my Ignite talk at Lean Startup Conference 2012
Page 3: Slides from my Ignite talk at Lean Startup Conference 2012

WHY?

WHY?

WHY?

WHY?

WHY?

Page 4: Slides from my Ignite talk at Lean Startup Conference 2012
Page 5: Slides from my Ignite talk at Lean Startup Conference 2012

www.spudballoo.com

Page 6: Slides from my Ignite talk at Lean Startup Conference 2012

Baseline Scan Prayer Scan

Source: Andrew Newberg

Page 7: Slides from my Ignite talk at Lean Startup Conference 2012

When data are perceived as TRUE

Page 8: Slides from my Ignite talk at Lean Startup Conference 2012

When data are perceived as FALSE

Page 9: Slides from my Ignite talk at Lean Startup Conference 2012

www.ZombieDoom.com

Page 10: Slides from my Ignite talk at Lean Startup Conference 2012
Page 11: Slides from my Ignite talk at Lean Startup Conference 2012

Anchoring

Page 12: Slides from my Ignite talk at Lean Startup Conference 2012

Representativeness

Page 13: Slides from my Ignite talk at Lean Startup Conference 2012

www.entheosweb.com

Page 14: Slides from my Ignite talk at Lean Startup Conference 2012

Sunk Cost Fallacy

www.synchro-blogue.com

Page 15: Slides from my Ignite talk at Lean Startup Conference 2012

What to Do? �

Page 16: Slides from my Ignite talk at Lean Startup Conference 2012

D U H !

Page 17: Slides from my Ignite talk at Lean Startup Conference 2012

Integrity of Communication

PIG

Page 18: Slides from my Ignite talk at Lean Startup Conference 2012

Self Knowledge

Page 19: Slides from my Ignite talk at Lean Startup Conference 2012

Shikhar Ghosh

Page 20: Slides from my Ignite talk at Lean Startup Conference 2012

@JohnBradberry www.ReadyFounder.com