slides from "blogging and student leadership"
TRANSCRIPT
Content is king.
Blogging is an easy way to create contentand:
good for the:
Student School
Bloggingis
Fresh
Well Made
Relevant
High Quality Content Criteria
Source: The Long Tail, Chris Anderson
Compelling
Authentic
0 15 30 45 60
Advertising
Official Website
Wikipedia
People Like Me
How Credible is Each Source?% of people rating extremely or very credible
Source: Edelman Trust Barometer 2008
1. Sell the school
2. Sell involvement (community / peer norming)
Goals
Admissions is leading the way!
78% of private schools have blogs.
28% of public schools have blogs.
40% of schools not using social media plan to start a blog.
Source: “Social Media and College Admissions”
1. A School Blog (Example)
2. Student Blogs (Edu Moderated) (Example)
3. Student Blogs (Student Moderated) (Example)
Phases of Blogging for Marketing@ .edu
Authenticity vs. Control
Link to blog
good for the:
Student School
Bloggingis
1. Sell the school
2. Sell involvement (community / peer norming)
3. Open Content Pedagogy
4. Assessment / Retention
Goals
"When we make our learning transparent, we become teachers."
George Siemens, From Connectivism
Meet Andy Drish:
is the new resume.
Connection
Contribution
Here,let me help.
Thanks!
Comfort
Technology Change