slidecast seminars attended
TRANSCRIPT
S E M I N A R S
T A L E N T & D E V E L O P M E N T M A N A G E M E N T
M A R I A M A D I A L L O | 2 I B M 2 | 2 0 1 5 - 2 0 1 6
I N T R O
S O U R C I N G I N A S I A … ?
D O I N G B U S I N E S S I N T H E … ?
C R O S S G E N E R A T I O N A L M A R K E T I N G G E N … ?
D O I N G B U S I N E S S I N … ?
V O S E K O E V E N T : H I G H H E E L S , H I G H … ?
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SOURCING IN ASIA
Guest Speaker - Paul Melkebeke
Vice President Samsonite
Date
October 15th 2015
Place
Kantinberg | Artevelde University College | Aula 4
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FACTS
The worldwide leader in superior travel bags, luggage, and accessories with more then 100 years of know-how.
Combines notable style with the latest design technology and the utmost attention to quality and durability.
Founded in Denver, Colorado in 1910 by Jesse Shwayder
Initial cases were named Samson, after the Biblical strongman.
Began using the trademark Samsonite in 1941.
In 1966 the company changed its name to Samsonite.
Registered office is in Luxembourg.
Listed on the Hong Kong Stock Exchange.
Brands:
Samsonite
Travelpro
American Tourister
Hartmann Luggage
High Sierra
Speck Products
Tumi Inc
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INTRO – Topic
Samsonite defines itself as a house of brands. From very expensive to affordable
The high end brand Hartmann is produced in Belgium
The company is always concerned with protection
Visiting the eastern part of china as a visitor is very different from working there and dealing with factories
Started operations 20 years back in ASIA. When the project began it was always zero business
10 years ago decided to move from Belgium to Asia
Samsonite: people always think that it’s a Belgian brand but it’s not and has never been
o The reason for this misconception is that the HQ of Samsonite Europe is situated in Oudenaarde
The company is not centralised. It is an international company. Most of the revenues are generated in Asia. It has the
biggest market share in the luggage sector
Predictions about sale in years to come: Asia will contribute 50% of sales5
Tips for us young upcoming professionals
The world is becoming small and the centre of gravity is moving to the east. (Asia)
Consumers will be in Asia. International experience is a must.
As young students you have to travel
Travel on low budget/with backpacks. Languages are becoming indispensable
You need to have some sort of creativity. You should have something you are good at.
You do better than the rest. Think out of the box. Dare to make the move!!!
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REFLECT
DOING BUSINESS IN THE
Guest Speaker – Elizabeth Vennekens-Kelly
Author and Member of VOKA, ABRA, VIW, SIETAR, FIGT
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INTRO – Topic
The American Way
But first a few cautions; america is not always what you see on tv, us citizens are more isolated and don’t travel
very often. It’s a big country but it differs by regions. Obscenities are not well received, music gives people the
impression that dirty words are accepted when it’s not, be very careful about your words. Amercians have
manners and always say thank you because they go a long way and like it as well when people are polite.
American Values
Americans are very self-reliant, but they do love taking care of others, they are open to change and are very
patriotic and they have an entrpreneur spirit.
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America is the land of honey presenting starts at a very young age in kindergarten
Failure is a badge of honor, it’s oke to fail because people learn from that
On average Americans change jobs between 10 to 15 times => open for changes
Highly work focused => No one can force you to retire as long as you love what you do
1. Finger at the temple has multiple meanings, it can mean that you’re smart or crazy
2. A queue: In THE USA. personal space is important so you can’t stand in line too close
3. Calling someone over to you: careful doing that because it can seem negative if you do it with
only 1 finger, in America they do it with one hand.
4. Showing interest in a meeting: it is important to show interest in a meeting by nodding once in a
while especially when you’re participating
5. At a networking event: being nervous is normal but you shouldn’t show your insecurity
EXERCISES
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REFLECTDo not generalise. If you haven’t travelled to a country and experienced it’s culture, you shouldn’t base your assumptions about the country only on what you see on TV or what you hear. (stereotyping)I never knew that Americans feel isolated because of the distance (ocean) between the USA and the rest of the world.
CROSS GENERATIONAL MARKETINGGuest Speaker - Joeri Van den Bergh
InSites
Date & Time
October 20th 2015 | 15.00 - 16.30
Place
Kantinberg | Artevelde University College | Aula 5
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ON NXT Gen Marketing
You ain’t getting any younger: a song to start
with
2 generations: gen Y and gen Z
How many 4 to 10 year olds get a weekly
allowance?
53%: depending on the country, its education
system, welfare etc. In Scandinavian countries
children get weekly (10,50) allowance at a
much younger age => learn how to spend
money and know its value.
NXTGen has a strong influence on food,
technology, holidays,...
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INTRO – Topic
STUDY THE NXTGEN DNA
In trends the Gen Z are the ones always busy with smartphones
Often WhatsApp-ing and snapping while watching TV
Ephemeral media - lasting for a very short time. Used by e.g. Spirit to reach the younger GEN without using the
traditional marketing media
E.g.
Trends: impatient: TLDR =>Too long; didn't read
ADHD: All Devices Head Down
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A BETTER WORLD
Gen Z are most in favour of gender equality
– Blurring gender line is more common nowadays with younger Gen (Gen Z, the millennials)
Disney (since 2009 most successful movies: => females are the leading characters
Mattel wit => Barbie the entrepreneur
P&G => #likeagirl campaign.
GSTAR Raw => using plastics from the ocean to create denims
141: TOMS if u buy one pair u are donating a pair
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Gen X => I have made it | have
a career | have a house | have
a private jet etc.
Millennials => we've made it:
collectively
Gen Z => I have made it:
Personalization
E-commerce thru hype personalization
e.g. PURINA for pets, Oreo, Lays, Minecraft(u create your own world and your character)
IMPERFECTIONS are the new PERFECT...for youngest gen.
Nike => all about perfection before. Now there is a change in tone of voice. It's about the normal imperfect humans.
The main purpose is "JUST DO IT"
Tendency in society is to stay younger => Babyboomers & the Gen X => important to rejuvenate & innovate with the
youth => LIVE YOUNG WHILE OLD
Brands doing marketing or market research with youth don't want customers or competitors to know about it. => WE
DON'T DO MARKETING!
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A confronting topic about millennials in the 21st century. It was clear that all facts mentioned are actually true. I realised that without been aware of it, we are constantly attached to our devices. Socialising does not happen in the same way that it was done before.
DOING BUSINESS IN
Guest Speaker – Jeanne Boden
CEO China Conduct
Date & Time
October 21st 2015 | 18.15
Place
Kantinberg | Artevelde University College | Aula 418
INTRO – Topic
A difficult task: comparison between European culture? (does that exist?) and Chinese culture (if that exist at all)
No such thing as an essential culture
China seen as one big country but there are huge differences
When we go to school we learn to look at the globe from a certain focus
e.g. Eurocentric point of view
Democratic
Freedom of speech – speak your mind
Believe that the rest of world will adopt to its way of life
Society is inspired by the romans
Multiple centres of authority
Work in a very sequential way
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As diverse as cultures are, there are similarities you will find in different cultures. During the
seminar I learnt that many aspects of the Chinese culture are also present in the African culture.
e.g. the concept of meritocracy which is so entwined in the Chinese culture is also practiced in
Africa. when I was in school in Africa, we were thought to merit our spots in society and once you
do so your place in the society is respected by others.
The biggest similarity is the hierarchical relationship between human beings in society. Respecting
people who are above you, who have a high place in society is a basic principle in both cultures.
E.g. in Africa you can’t call someone older that you by his/her name.
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VOSEKO EVENT - HIGH HEELS, HIGH…
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INTRO - Topic
VOSEKO the Ghent University alumni association of the
Faculty of Economics and Business Administration
DEBATE - A panel of four leading (super) women
Anne De Paepe: Doctor, Professor, Researcher, and Rector of University of Ghent
Francoise Roels: Compliance Officer, Group Counsel, Secretary General, Risk Manager, Executive
Director and Member of Executive Committee, Cofinimmo S.A.
Lutgart Van den Berghe: Executive Director of the Belgian Governance Institute and Extra-Ordinary
Professor at the University of Ghent (B) and the Vlerick Leuven Gent Management School. Her main
topic of interest is “Corporate Governance”.
Evelien Putman: Crisismanagement & Turn-around Leadership at Enordics
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Do you know any female CEO’s?1/3 of entrepreneurs are womenE.g. Recto of Ughent – ProximusAverage % of women in management boards in 2017 => 11%
There is much work to humanitarian evasion
DEBATEIt is not because more women came to the business world, this means that women will have the same battle-flow opportunities.this has nothing to do with objective procedures but mentality. there are plenty of capable and motivated women. lots of potential but the profiles are made too specific.
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women on boardVan den Berghethe glass ceiling is much higher than people think.Invest in middle managementQuotas does not solve muchIn the land of the blind the one-eyed king
EvelienGlass ceiling and Gender inequality is stereotypingWomen should think of themselves as wellThe probe clay is not at the top but much lowerDo not make yourself into thinking that you can do everything yourself in your family and professional life.Organize yourself and seek help. You don’t necessarily have to be better than your male colleaguesBelieve in yourself and be confident of your abilitiesDifference between male and female behaviour are important
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add table
This diversity is important! but it 's important in terms of attitude
Work / Life balance is Important but it is not the only thing. (Not always Important in a passionate
project)
Preserve your feminine qualities!
Having a view of 80% of the mountain is also good. Does not always need to be 100%
Assert yourself and know your value
Believe in yourself and go for it!
Women Men
Risk averseLT-Thinker
Risk takerST-Thinker
REFLECT + EXTRA
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Educative and empowering
I learned interesting facts about women that
are in management boards and the
inequality between them and their male
colleagues.
As I always tell myself, once again confirmed
by these women, it’s utterly significant for us
women to be feminists but doing so, we
have to at all times preserve our feminine
qualities and know that a man is a man for a
reason and a women is woman for a different
reason