slide title m2m in the - mobile monday€¦ · m2m in the networked society bern, december 5, 2011...

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M2m in the networked society

Bern, December 5, 2011


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Mobile Monday Bern Ericsson 2011-12-05 |

This is ericsson

› More than 40 percent of the world's mobile traffic passes through Ericsson networks

›  The networks we support for operators serve more than two billion subscriptions

›  The networks we manage for operators serve more than 850 million subscribers

› We have 27,000 patents, comprising one of the industry's strongest portfolios

› We have approximately 53,000 service professionals › We have customers in more than 180 countries


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The mobile network…

…is the most ubiquitous communication network

we have

…applications have limitless reach

…is available and will be in operation for a long

time

…will transition in a structured way

…users can focus on application, not

connectivity

…well defined application enablement

…will scale with cost-efficiency and

maintained performance

… the global vehicle for 50B connected devices


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DEVICES WITH DIFFERING DEMANDS on network

DEVICES WITH DIFFERING DATA DEMANDS (EXAMPLE)

High Low

Smart Meters (PTP) Transport Logistics Health Monitoring

Device Usage Pattern

Device Types, Number of Devices

Mobility Aspects

Performance Requirements (Throughput, Delay, Security etc)

…..

“The Heart rate monitor has to work at the same Time as the youtube video”


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The contribution of M2M connections

Lower ARPU, higher margins (Sprint) A significant impact on the bottom line (Analysis Mason)

Simple provisioning

& set-up No subsidies

One bill for many devices

Enterprise Self

Service

Low churn

Multi purpose

modules drive down cost


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the M2m value chain

Network System Integration

Content & Application Module Device Chipset Service

Enablement Verticals


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M2M Architecture

Maximize connectivity business

Monetize assets & simplify for apps

Expand into new value chains

Mobile Networks

M2M Connectivity

Industry Specific VAS & Enablement

Service Enablement

Devices

Possible operator

role

Enterprises

Applications

Connected Devices Platform


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M2m in 2015: 300 million

CAGR (09-15): 32%

Million units

Source: Berg Insight


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M2m in 2015: 4 billion

m2m - mobile and Fixed connected Devices

Million Units

Source: Strategy Analytics, Ericsson Analysis

CAGR (09-15): 60%


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“Where does the car end and the phone begin?”

Chris Anderson, Wired Magazine, at IAA Source: The Economist


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On the way to 50b connected devices

1875 1900 1925 1950 1975 2000 2025

50 B

5.0 B

~0.5 B PLACES

PEOPLE

THINGS

Inflection points

Global Connectivity

Personal Mobile

Digital Society Sustainable World

Source: Ericsson

Anything that benefits from network connection will be connected


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Online homes

Personal network

Intelligent transport

Smart utilities

Industry & society

People

Business Society

50 billion connected devices 2020

>1 billion vehicles

>100 billion embedded processors shipped (cumulative)

>3 billion utility meters

3 billion middleclass consumers


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Harvesting: order Fulfillment Starting @ the Tree

›  GPS-accurate harvesting to plan ›  Specific logs cut-to-spec for customers ›  Reduced waste throughout operations ›  Sophisticated data collection

–  log diameter (each end) –  log length

›  Harvested volume recorded ›  Data delivered to headquarters

via mobile network


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Modern farming

›  Nationwide central databases with information on each cow (Sweden)

›  Cow localization, movement detection ›  Health monitoring ›  Automated milking ›  Insemination timing


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Connectivity leads to creativity

Networked

Society

Connecting People

Connecting Things

Add Mobility Broadband & Cloud


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How come?

How come my car can’t find the nearest free parking spot?

Think about the time people spend on finding a free parking spot. Solving this will help save the environment. A solution in the car that connects to nearby parking areas can then give directions to the driver on where to park.

How come the grass is always greener on the other side?

If my garden knew what the weather was going to be like, it could always give the exact amount of water that my plants required, or text me if they needed some extra care. In a Networked Society, it will know

How come I have to spend time on travel and expense reports?

Everything is handled via your mobile: start a trip, get a trip code. Pay via your mobile, while expenses are connected to your trip code. When your trip is over, the travel and expense reports will be generated automatically.


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www.ericsson.com/networkedsociety


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