LYANA FADZILA BINTI SALAM1091103227

DIGITAL MEDIA DESIGN PROJECT 112 SEPTEMBER 2012

PROJECT PROPOSAL

TOPIC: EFFECTS OF MOBILE TECHNOLOGY TO URBANIZATION

DEFINITION: Urbanization, urbanisation or urban drift is the physical growth of urban areas as a result of rural migration and even suburban concentration into cities, particularly the very largest ones. The United Nations projected that half of the world's population would live in urban areas at the end of 2008.

AIM & OBJECTIVES: • To help human to understand the impact of technology in an urban areas

.• To enable human to know the diversity of technology in urbanization .• To encourage an useful usage of technology in helping human

throughout urbanization .

MOTIVATION: • Technology has helped develop more advanced economies (including

today's global economy and has allowed the rise of a leisure class.

• Technological processes produce unwanted by-products, known as pollution, and deplete natural resources, to the detriment of the earth and its environment.

• Various implementations of technology influence the values of a society and new technology often raises new ethical questions. Examples include the rise of the notion of  efficiency in terms of human productivity, a term originally applied only to machines, and the challenge of traditional norms.

IDEATION & CONCEPT:• My concept in this project is to capture the technology used during

urbanization . My video art will show an useful information on what have happen during urbanization process .

REVIEW , ANALYSIS & PRECEDENT STUDIES:

DESIGN APPROACH:• Video Art• Interactive application art

RESEARCH & ANALYSIS

RESEARCH MATERIAL 1.0DEFINITION SMARTPHONES , CELL PHONES / MOBILE PHONES , & PDA(PERSONAL DIGITAL ASSISTANT)

SMARTPHONE :• Operating System: Operating system that allows it to run productivity applications , such as the BlackBerry OS , the Palm OS , or Windows Mobile .• Software: A smartphone will offer more than just an address book. It may allow you to create and edit Microsoft Office documents or manage your finances.• Web Access: offer some sort of access to the Internet . You can use your smartphone to browse your favourite web sites , social networking such as twitter , facebook , tumblr.• QWERTY Keyboard: A smartphone includes a QWERTY keyboard, so the keys are laid out in the same manner they would be on your computer keyboard.

MOBILE PHONE :• Frequently called cellular phone / cellphone .• Connects to a wireless communication network through radio waves or satellite transmissions .• Provide voice communications , short message service (SMS) , multimedia message service (MMS)• Newer phones also provide internet services . ex : web browsing , e-mail .

PDA :• Personal Digital Assistant• combines computing , telephone/fax , internet & networking features .• Can also function  as cellular phone , fax sender , web browser & personal organizer .• pen-based ; use of a stylus rather than a keyboard for input .• available in stylus or keyboard version .

RESEARCH MATERIAL 1.2CELLPHONE VS SMARTPHONE VS PDA

1. Smartphones have more advanced capabilities compared to cell phones

2. A smartphone is both a PDA and a cell phone

3. Today’s smartphones have more in common with computers than cell phones

4. Smartphones usually have a touch screen and a full QWERTY keyboard while cell phones come with a regular small screen and a number pad

5. A smartphone uses an operating system that allows third party applications to run on it

ANALYSIS:• Most of the correspondents uses smartphone as their primary phone .

• They use smartphone together with the technological advance in Malaysia .

• Usually they use smartphone to reach their long-distance friends . ex : overseas .

• They don't need to bring ipod , mp3 , digital camera while smartphone has all the qualities that they need for .

• Smartphone made their life easier and better . ex : well-managed time .

• Over 60% of the correspondents are not sure with the impact / effects of mobile technology in Malaysia.

METHODOLOGY:SURVEYS / QUESTIONNAIRE

• Port Klang , Selangor• Pavillion , Kuala Lumpur

PORT KLANG OBSERVATION :- mostly BB users . - from a middle-class families- most of the people are unsure about the impacts of mobile technology in Malaysia .- mobile technology gives big impact in their lifes .- use smartphones as their primary phone in many things .

PAVILLION KL observation :-mostly iphone users.-from a high class families .-half of the audience is not sure about the bad influences of smartphones .-half of the audience is kindly sure about the bad influences of smartphones.-half of the audience feels that mobile phones is important in handling important stuffs .-most of them use smartphones to do activities such as listening to music , walking , etc .

IDEA DEVELOPMENT

On the first page , the screen will start up witha scene of smartphone hanging 3D-ing witha caption of "HEY ! COME NEAR !" just to persuade audience to come near to the spot so that the kinect will detect their existence.

On the second page , when audience stand at the spot and kinect will detect their existence . By then , when kinect detected their existence , it will send information to the laptop / PC and smartphone image on the screen will gone .

1 2

The third page shows the smartphone appear with fire burning on it . This shows that when audience is in front of the screen , the smartphone will burn . Otherwise , if there is no audience in front of the screen , the image on the screen will show asin PICTURE 1 

3 4After the fire burned the smartphone till nothing left , images of friends / family [stands for SOCIAL], images of lung / brain / kidney [stands for HEALTH], and image of books and graduation hat [stands for KNOWLEDGE] will appear . After appear for 10 second, it slowly fading away starting with SOCIAL, then HEALTH and the last one KNOWLEDGE .

CONTEXTUAL STUDIES

SOCIAL

CULTURAL

CONTEXTUAL STUDIES

Involves in youth activities

Approaching the youth in a differentkind of ways

CONTENT DEVELOPMENT

FUNCTIONAL SPECIFICATION WORKSHEET:

Project Name : Can you save yourself

Type of Project : Installation / Interactive Art

Problem issues : Based on my research on the smartphone [today's magical weapon] , I found out that mostly people uses smartphone and keeping it as a need instead of desire . They only know how to use it but do not know about the side effects will they be having in the future .

Purpose :- Provide the ideas of smartphone's effects- Showing an interaction between human and kinect sensor

User Interaction : Audience need to stand in front of the screen and start to see the audio / what will happen next .

Duration : scene 1 - scene 2 :  2sec scene 2 - scene 3 : 3secscene 3 - scene 4 : 20 secscene 4 - scene 5 : 5 secscene 5 - scene 6 : 10secfrom scene 6 back to scene 1 : 1min

SOFTWARE:

Software is needed to generate and publish idea to form an application or interactive medias .

In order to make my application , I would like to use these software listed :

AUDIO / ANIMATION / MONTAGE :

- Microsoft Movie Maker- Sony Vegas- Adobe Flash

PHOTO / IMAGES / DRAWINGS :

- Adobe Photoshop- Adobe Illustrator- Paint- Microsoft PowerPoint [optional]

INTERACTIVE MEDIA :Kinect XBOX 360

PROJECT VIEW:

PROJECT TIMELINE:

BUDGET:

These are the few items included in my installation piece .

1. Laptop [Personal]- It need to be use for controlling the kinect sensorfree of charge

2. Kinect sensor - This is to make the interactivity applies on the screendetecting movement of human (by standing at the spot)- Approximately around rm400 - rm500

3. Screen [monitor] with stand- Used to triggers out images- Displaying every audios that connect from a laptopfree maybe? :D

4. Human being- This sounds funny but it helps to make movement to be detected by the kinect and send the information to the laptop to be triggers on the screen .

Any extra items will be added in the future .

FINAL SYNOPSIS

“Can you save yourself” is an interactive application art in which it concern on several images to reflect the effects of smartphones when an audience stand in front of the screen. Smartphone have been always be a big subject to be debate on especially when it happen during urbanization phase. What is concern about this project is how to send a message to the audiences telling that smartphone has gone up high in damaging youth’s life indirectly.

In this interactive application art, audience will get a new exciting experience in a new environment of digital media. With the help of kinect to detect the presence of audience, a message is deliver using several videos appearing on the big screen. It will shows the effects that smartphone user will get when they are too obsessed with smartphone without knowing the long-term effect of it. When there is no sense of audience in front of the big screen, none will happen.

The audience will act as the main subject here in order to let the application works. The application will be provided with some sound effects and background music for the audience get to feel the message that will be deliver during the application played.

VIDEO TEASER