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WP D Integrating Mobility Management and Land Use Planning

What is site-based Mobility Management?

(D1)

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• Objective: Making travel to and from the site more rational and sustainable by implementing Mobility Management measures – a choice of ways to get there

• Sites: companies, hospitals, schools, concert halls, sports arenas, housing areas, universities, etc.

• Main actors: developers, land-owners, tenants in cooperation with local authorities and others

What is site based Mobility Management (MM)?

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Some benefits of site-based MM

• Cut costs (parking, travel budgets, car fleets, etc.)• Better accessibility of the site with all modes for all types

of site-users • Motivated, satisfied and healthy site users• Fulfilling requirements of public authorities (e.g. parking

requirements linked to the building permission)• Improving socially-responsibleimage as a modern

company• Use land under car parks more productively

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It works!

Source: DfT, Department for Transport (2008) UK

• Graph shows reduction in car driver trips resulting from high quality site-based MM in UK

• Average decrease: 15%

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Is site based MM expensive?• Average cost 3-10€ per staff member per year (UK)• Most measures are cheap:

– Promotional materials, bike parking, car-pool software

• Parking charging generates income: – 0.50€ a day with 1000 staff is 100.000€ per year to spend on MM

• Major cost savings from:– Savings on parking maintenance– Reduced business travel– Time saved not travelling to meetings (teleconferencing)

• More costly measures:– Daily incentive payments for not driving to work– Paying for discounts on public transport– Shuttle buses – Infrastructure e.g. new bike paths

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Site-based MM – what do I need to do to make it work?

Parking congestion, high costs for business travel; how good is access by public transport, bike & walk? Staff travel survey, analysis of business travel claims, map of staff home locations – who travels when, where and how?

Cut car park congestion by 10% within two years

Appoint co-ordinator responsible for MM plan – with budget, training, management support; decide who implements which measures; decide on monitoring and evaluation

Select MM measures to suit your site and your staff

Monitor, evaluate communicate your successes, review

Analyse problems and background

Set objectives

Management arrangements

Select measures

Implement measures

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Promotion, awareness raising, information

• Selling, promoting MM to staff, visitors, customers

• Advertising services provided

• One-off or regular events e.g. Bike to Work week

• Regular promotion of new and existing measures

• Prize draws, newsletters, “celebrations” of successes

• Information on sustainable site access for all users

• Low cost (sponsorship from local businesses)

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Car-pooling – databases, reserved parking spaces• Set up online car-pooling

database so staff can find others to share driving with

• Best car parking spaces closest to building for car-poolers

• Prize draws, vouchers for car-poolers

• Works best where staff travel relatively long distances, and working hours are regular

• Low cost

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Improved walking and cycling facilities• On site:

– Easy safe direct routes across site

– Changing rooms with showers, lockers, hairdryers, ironing boards

– Secure weather-protected cycle parking

– Toolkit, pump, occasional visit from bike mechanic

– Incentives to walk and cycle e.g. 10 min shorter working day

• Off-site, work with municipality for safe routes• Costs – low • Benefits – reduced absenteeism from better employee health

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Cheaper and better public transport

• New/modified bus services e.g. extended to run into site

• Shuttle buses to link site with town centres, railway stations, park and rides

• Discounted tickets• Often highly effective

measures, but more costly

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Flexible and tele-working and on-site facilities

• Flexible working e.g. 10 days’ work in 9 days cuts commute trips

• Tele-working cuts commute and business trips

• On-site facilitiesno need to travel off-site to go e.g. to bank

• Measures often save company money - reduced time spent travelling, reduced business travel costs

• Popular with staff, effective

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Car park management/charging

• Best introduced where there is parking problem

• Controversial before introduced; normally accepted thereafter

• Needs to be well-communicated – especially how money is used

• Does not work well if free on-street parking available nearby

• Highly effective measure• Can raise money to pay for

other MM measures

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Summary of site-based MM measures

Measure Ease of implementation

Impact on travel by car

Cost category

Promotional and awareness raising measures

easy low - moderate

low

Car-pooling – databases, reserved parking spaces

moderate low - moderate

low

Improved walking and cycling facilities

moderate low - moderate

medium

Cheaper and better public transport

moderate moderate - high

high

Car park management / charging

difficult high negative is a source of income

Flexible / tele-working and on-site facilities

moderate moderate - high

negative can cut costs

Financial incentives e.g. parking cash-out

moderate - difficult

moderate - high

high if not financed from parking income

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Key factors for successful sited-based MM

• Enthusiastic capable MM coordinator• Management support and some budget• Select measures that suit your site’s circumstances

....but also… • Try to include some highly effective measures like

shuttle bus• Follow steps of the process

see slide 6: what do I need to do to make it work?

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Further information

• MAX project:– Compendium of Site-based Mobility Management (D5)– tells you

more about measures you can choose– MaxExplorer online guide – helps you to choose MM measures

suited to your site– MaxSumo – helps to plan, evaluate & monitor MM measures at your

site– www.max-success.eu

• OPTIMUM2 project cookbook – a guide to choosing MM measures– www.optimum2.org/cookbook

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WP D Contact details

Germany - ILS, Dortmund janina.welsch@ils-forschung.de

Spain - ETT, Madrid cmattsson@ett.es

Lithuania - VGTU, Vilnius kris@ap.vtu.lt

Sweden - Trivector, Lund christer.ljungberg@trivector.se

Poland - CUT, Cracow ola@transys.wil.pk.edu.pl

Switzerland - synergo, Zürich detommasi@synergo.ch

Slovenia - UNI, Maribor aljaz.plevnik@uirs.si

United Kingdom - ENU, Edinburght.rye@napier.ac.uk