sleepy armadillo coffee truck project power point
TRANSCRIPT
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Founder Preston HallSmall Business Presentation
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Mission Statement
“The Sleepy Armadillo Coffee House and Food Truck strive to create a welcoming environment to both customer and employee. Our goal is to provide quality products and services to our local coffee drinking community while doing so in a genuine and friendly manor.”
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The Company
Business type: Sole Proprietorship Potential to hire
Goals for the company Advertise the Sleepy Armadillo
brand Reach self proficiency and
eventually make profit
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The Market
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The Product
Twin Bird Siphon Aero Press
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The Product…
Coffee Beans Dixie Cup
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The Market
“Industry revenue is expected to grow 9.3% per year on average over the next five years. The industry is projected to expand 3.5% in 2015, bringing revenue to $856.7 million.”
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Location
Main focus will be on the streets and construction work sites
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Marketing
Pricing
MKT 1 MKT2 MKT3
Premium $7.00 $7.50 $8.00
Market $5.00 $5.50 $6.00
Penetration $4.00 $4.50 $5.00
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Risk Management Food Safety and Recall Risk
Spoilage and Contamination Coverage
Equipment Risk
Coverage for Supply-Chain Risk
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Permits/Accounting/ Liability
Quick Books Software
Food liability insurance program
Type IV food cart