SKTA Fall 2016Team Members: Eric Bolin, Ashley Broom,

Megan Dejan, Lauren Chu, and Leila DelaCruz

The teamAnswer the question, “Why are we the ones to solve the problem we identified?”

Eric BolinTeam Lead

Ashley BroomEvents Director

Megan DejanSocial Media

Lauren ChunWebsite Design

Leila Dela CruzGraphic Design

Goals●Increase Social Media Engagement

●Increase Core Technology Partners

●Rebrand OIP “Open Innovation Partners”

Smart Money Event

Content Calendar

Content Calendar

Twitter Data 9/19 - 9/22

Impressions: 1080

Likes: 8

New Followers: 5

LinkedIn Data 9/19 - 9/22

Likes: 10

Post Frequency: 2 times a day

Total Twitter Data

Impressions: Over 11,000

Likes: Over 90

Hashtags:

#SKTAinnovate

#WednesdayWisdom

#MondayMotivation

#IOP

OIP Name Ideas● Innovation Gears● Startup Academy ● Startup Services● Dream Tech● Gear Up● Innovate You● Starting Line

● Innovate Academy● Dream academy● Advanced Evolution● Tech evolution● Tech Advancement● Tech Metamorphosis● Evolution Upgrade

Feedback To SKTA For Improvement

● Post Social Media a week in advance

● Follow up with Media Wire list

● Post a press release before event

Graphics Created

WebsiteHybrid websites utilize the simplicity of one-page websites but have the need for multiple pages. Each page is categorized by the type of information because the idea is to have the user be able to know everything they NEED to know by the end of the page but WANT to know more, so they click on other pages. However, it is difficult to implement and uncommon.

Squarespace

Presentation

SKTA Videos

Video Script

Scripts Created

Video Script