ABCs of PinterestEmily Olson

Skillshare BostonMarch 2012

Introductions

● Why are you interested in pinning?● How do you want to use Pinterest?● What do you want to learn from this class?

What is Pinterest?

● Online pinboard○ organize and share things ○ save recipes, collect images to plan a trip, or build

your brand● Electronic version of a portfolio ● Inspiration board● Holiday/birthday wish list

Our MissionWe think that a favorite book, toy, or recipe can reveal a common link between two people. With millions of new pins added every week, Pinterest is connecting people all over the world based on shared tastes and interests.

The NumbersDemographics:Women, ages 25-5425% earned a bachelors or higher degree majority live off a household income of $25-75Kmore likely to live in US Midwest (the heartland) states Audiences:Online habits include domestic travel planningtend to live in houses ~15 years old which suggests interests DIY, remodel and home improvement style projectsworking moms with full-time jobs and Internet literacy. prefer convenience of online shopping; value deals on high-quality merchandise http://www.ignitesocialmedia.com/social-networks/pinterest-demographic-data/

The Numbers - part IINovember 2011: 4,855,000 unique visitors

● Average time: 88.3 minutes (3rd)○ Facebook: 394 minutes (1st)○ Tumblr: 141 minutes (2nd)

● Week of December 17 2011: 11 million unique visitors○ 40 times the number of total visits versus just six months

ago (June 2011)

http://socialmouths.com/blog/2012/02/02/pinterest-everything-you-need-to-know/

http://weblogs.hitwise.com/heather-dougherty/2011/12/pinteresting_trend_in_social_m.html

Pinterest in the PressThe site's popularity has garnered a lot of press especially since it surged past 10 million unique visitors last month.

TechCrunch named Pinterest the best new start-up of 2011 TIME Magazine placed the site on it's 50 best websites of 2011

Step #1

● Get an invitation to Pinterest!● Register via Facebook or Twitter

○ allows for finding friends○ reduces spam accounts

Language of Pinterest● Pin - Tweet

○ an image added to your board● Re-Pin - RT (re-tweet)

○ adding another user's pin to your board● Boards - Collections of Images or Pins

○ any topic ○ no limit it # of pins

● Follow - Followers on Twitter or Friends on FB○ Follow All○ Follow individual boards

● Like - FB○ not added to a board - shows up in "Likes" section

How to Pin

● Pin it Button○ bookmark on browser toolbar

■ http://pinterest.com/about/goodies/○ Phone App

● Manual Add feature● Share with Facebook/Twitter● iPhone app

Pin Etiquette

● 90/10 guideline - discourages self promotion● Curate, Curate Curate● Community - grow the conversation● Credit Sources - leave links to original author● Pin on a regular basis vs once a day

○ content "lives"○ goal: content at the top of page

● Give Pinterest feedback

Boards

● No limit● Create/Edit/Delete● Add new boards manually● Keywords & descriptions● E-mail notifications: likes and re-pins● Users follow boards based on the content

○ create good content!

Other Pin Tips

● Mentions ○ similar to Twitter - users must follow your boards

● Contributors○ allow other Pinterest users access to your boards○ must be a follower

● Comment on Pins

Pinterest + Blogs + Websites

● "Follow" Buttons○ 4 options: size, wording, direction○ encourages other users to follow your boards○ add HTML code for button to your website

Pinterest + Blogs + Websites

● "Pin It" Button○ allows readers to pin your blog posts or product

pages to their boards○ increases social media views○ buttons look similar to other social media buttons○ code accessed here: http://pinterest.

com/about/goodies/

● Pinterest is referring more traffic than Google+, LinkedIn and YouTube

http://socialmouths.com/blog/2012/02/02/pinterest-everything-you-need-to-know/

Pinterest + Blogs + Websites

Find out if your blog/website images have been pinned on Pinterest: http://pinterest.com/source/yourblognamehere.com

Let's Pin