simonmodra +61 419 567 666 | 34 Arthur St Unley SA 5061 | modsy@me.com

PROFILE Skilled Industrial Designer with over 10 years experience in the design, fitout andmanagement of commercial operations in the hospitality, retail and commercialindustries.

Motivated, enthusiastic and highly creative, having recently achieved a Bachelorof Architecture and currently undertaking a Masters of Architecture, passionateabout industrial design and modern architecture.

EDUCATION Bachelor of Architecture (2013)University of South Australia

Diploma Business in Hotel Management Regency (1990)TAFE

EXPERIENCE

Principal Consultant Modra ConsultingModra Consulting is a design consultancy specialising in the interior and exteriordesign, fitout and branding of hotels, restaurants, bars and venues within thehospitality industry in Victoria and South Australia.

PROJECTS:

The Edinburgh Castle Hotel (Adelaide)Contracted to redesign, fitout and furnish Adelaide’s oldest licensed hotel. Alsocontracted to rebrand, market and relaunch including recruit, hire and train barstaff, managers, service and promotional staff.

3 bars | 1 restaurant | 22 staff | turnover »22%

COMPETENCIES ○ Industrial Designer with over 12 years commercial experience

○ Specialist hotel & restaurant management consultant

○ Inclusive & consultative leadership style

○ Well-developed communication skills

○ Proficient with Adobe Creative Suite, SketchUp, Autodesk, Revit, 3DS,Inventor & Microsoft Office

AWARDS ○ 2013 UniSA Merit award

○ 2012 UniSA Merit award

○ 2011 UniSA Merit award

○ 2010 Clever Green Grant (Innovation inEco Design)

○ 2009 SAIIF Grant (AusIndustry)

2002 - Present

simonmodra +61 419 567 666 | 34 Arthur St Unley SA 5061 | modsy@me.com

Sorry Grandma! (Melbourne)Contracted to conceptualise, design and implement a interior refit of a nightclubon Little Bourke St in Melbourne, devise branding and establish the businesscommercially including recruit, hire and train bar staff, managers, service andpromotional staff.

2 bars | 40 staff | turnover »$6 million pa

ÍBarguide’s 2010 Best New BarÍ

LaDiDa (Melbourne)Contracted to design a Chinoisery themed venue in King St, Melbourne, thatincludes an impressive bar, restaurant with private dining room, champagnelounge, cocktail bar, courtyard and basement function areas.

Along with managing the design and build project I was also responsible for thesetup and management of commercial operations including recruiting, hiring andtraining of bar staff, managers, service and promotional personnel.

4 bars | 1 restaurant |35 staff |turnover »$4 million pa

Melbourne’s GPOContracted to design and build the 1st floor 2000m2 mezzanine as a high-endrestaurant and bar in the iconic GPO building on the corner of Bourke andElizabeth streets with Belgian Architect Danny Venlet.

Engaged to setup and manage the commercial operations including recruiting,hiring and training of bar staff, managers, chefs, service and kitchen staff.

2 bars | 1 restaurant | 45 staff | turnover »$6 million pa

Sugar Rundle St (Adelaide)Contracted to conceptualise, design and build the interior fit-out of this Adelaidenightclub and bar. Also engaged to manage licensing approvals, setup andmanagement of commercial operations including recruiting, hiring and training ofbar staff, managers, service and promotional personnel.

1 bars | 15 staff | turnover »$2 million pa

Partner Composite Products JVComposite Products is a joint venture with a Chinese manufacturer for thelicensing and manufacture of the lightweight demountable emergencybuilding.

I oversaw the setup of a bespoke manufacturing facility on a greenfield site inZhuhai City, setup and testing of production lines and management of productionplans and company IP.

Composite Products has been sold to an US based medical company.

2011 - 2014

simonmodra +61 419 567 666 | 34 Arthur St Unley SA 5061 | modsy@me.com

Industrial Designer Modrahayes Pty LtdModrahayes was formed in 2002 as a partnership between Ashley Hayes andmyself to design and build high-end commercial interiors and bespoke furniture.Over a decade we undertook more than 30 design-and-build projects and createdover 100 unique furniture designs.

We collaborated successfully with designers including Danny Venlet, Jim HannonTan and Chris Connell.

Key Achievements

○ Exhibit in the National Gallery of Victoria

Titled ‘Flow, lounge 2008” this collaborative piece with designer Chris Connell resides in the National Gallery of Victoria ƒ

○ Portable Landmine Education AV Moduledeveloped for the Belgian Red Cross

○ Awarded a $1.25M grant in 2009 from the South Australian Innovation &Investment Fund to setup a manufacturing facility for the manufacture of theModpod, a cyclone rated, earthquake proof, waterproof and fire resistantbuilding

○ Awarded The Clever Green Grant in 2011 for Canolacore, a lightweightbuilding panel made from canola stem

Designer/General Manager Q Bar (Adelaide, Sydney, Melbourne)A unique club concept, Q Bar successfully operated in Adelaide, Sydney andMelbourne simultaneously for more than a decade, located in the fashion districtsof all three states.

Responsible for the interior design, marketing and day-to-day operationalmanagement of the venues within the Group, under my management Q employedover 1000 people and played host to international stars including Jack Nicholson,Bono, Helena Christensen, Russell Crowe, Heath Ledger, Keanu Reeves, LaurenceFishburne, Keifer Sutherland, Kylie Minogue, Lauryn Hill and was included in DJMag’s Global Top 100 Clubs in 1997.

1993 - 2002

REFEREES Peter Williams

Chairman

Marathon Mining

+61 413 870 783

Paul Grey

Financial Controller

Entertainment ManagementServices

+61 3 9916 9014

Peta Cowen Goh

Artistic Director

Jam Factory

+61 433 799 663

2002 - 2012

sprue!launch at sugar!level 1/274 rundle st!thurs feb 2nd 9pm !