ENTRY DESIGHAUTODESK SKETCHBOOK Inc.

INDS 504 Wentao Huang

SKETCHBOOKAUTODESK

CHARACTERVivid.Creative.Friendly.Freedom.Open.Energy.Fresh.InfinitePossibilities.

GRAPHICDESIGN

White.Orange.LightGrey.Othermildcolors.

APPEALING

COLORPALLET

Designers.Illustrators.Artists.Artstudents…

Putmanycolorsinalighttoneandmakesureorangeisthemostconspicuouscolor。Usethinandlightfontsanddifferentlevelofgreycolortoacquireamildandsoftatmosphere.

Usecircularbeadappropriatelyandgaincomfortableeffect.

BASIC ANALYSIS

35’

17’6”1F

2F

1F

DESIGNCONDITION

Theentryspaceneedstohavereception,trafficandwaitingfunction.Asanentryofacompany,thisspaceshouldtellsomestoryaboutthefirm.

Thespaceiscutthoughbythetrafficspace,whichdividethespaceinto3smallerspaces.Inthedirectionthoughthedoors,themainfunctionofthespaceistraffic.

Intheotherdirection,thevistaofthespaceisdeeper.It’sagreatconditionforcreatingfocuspointsforpeople.

TRAFFICWAITING RECEP- TION

STORY OF THE FIRM

CONCEPT

Logo

Receptiontable

Receptionarea

Waitingarea

Monitorw

all

SKETCHBOOK ENTRYFLOOR PLAN

CONCEPT

TRAFFIC AREA

RECEPTION AREA

WAITING AREA

SketchBook is a great creative software which can be used in many platforms. The software have a clean aesthetic style with orange as the main warm bright color set.

I used a interactive table to let people play with it. Basically it has the function of an iPad.

The reception area is the most important area to show the spirit of the brand: creative. To maintain the clean style, the background is designed as a half-transparent glass with logo on it. The color plates hanging on the ceiling indicate the creative spirit of the brand.

The waiting area is designed as clean as possible. All the sofas have round edges.

Monitorw

all

EAST NORTH

WESTSOUTH