SKETCHBOOK FOLLOW-UP: LOGO DESIGNsCONCEPTS LEARNED: Positive & Negative Shape Composition

Example:

Directions: PART 1 (Part 2 is on the back)1. Divide one page in your sketchbook in half. 2. Read through the symbols on the sheet provided, and select which symbol best represents your personality.

3. Come up with a way to redesign your symbol into ONLY POSITIVE and NEGATIVE SHAPES by completing a few thumbnail sketches on a separate page in your sketchbook. You should approach this the exact same way as you did for your initials for your portfolio design, except now we are using a picture instead of letters. Try to come up with unique ways of simplifying and positioning your re-designed symbol. Think carefully about COMPOSITION (where you place your image within your page). Fill the ENTIRE top section of your sketchbook page with your design of positive and negative shapes.

4. Choose from the list of materials below to complete your design in the top of your divided page after completing your thumbnails and deciding on a final design.

MaterialsOption #1: Colored paper, Tracing paper, & glue (same method as our portfolios)Option #2: Markers Option #3: Do you have a suggestion? If so, ask me!

For example: a Tree could work for the “EARTH” symbol

These could be ways of simplifying and changing a tree into a design made of POSITIVE and NEGATIVE SHAPES

EARTH AIR WATER FIRE

Characteristics: Physical and sensation-oriented. They make things solid, secure, and grounded in reality. They are sensible, logical, business-like, and matter-of-fact. They are committed to living well in a material and physical sense. Money and luxuries appeal to them for the sensation, comfort, and security these provide.

They are also dedicated to earning what they get through work, skill, and enterprise. They can, in fairness, be considered materialistic, but they are also productive, stable, realistic, organized, methodical, patient, and discriminating with regard to where they invest themselves and their energy. Under stress, Earth can be extravagant, wasteful, impractical, unproductive, inflexible, critical, and lazy.

Relates to others intellectually, share thoughts and experiences, listen to feedback, and combine information into new ideas and possibilities. They value curiosity, provide intellectual stimulation, and love to play with communications media -- reading, writing, telephone, computer, etc. They love technology, new advancements, toys, gadgets, and "the latest" applications for personal expression. They can be distinctly inventive and experimental in their use of concepts, theories, and tools. They pride themselves on being objective, innovative, clever, ingenious, and concerned with education and the good of the social order. They are adaptable -- at least in the sense of taking other people or other minds and viewpoints into account. In that sense, sociability, the existence of "society," and the advantages of group effort are more important to them than to the other signs. Under stress, the Air signs can become scattered, high-strung, illogical, "tunnel-visioned," and erratic.

They are often extraordinarily creative in artistic efforts that rely on symbolism and metaphor to carry the message of the work. They have a rich inner life, profound abilities in fantasy and visualization, and are capable of tremendous empathy.They support, improve, and restore others with whom they are involved, even when doing so is costly to their own personal resources. They are reflective, responsive, and fertile -- mysterious, secretive, and complex. They can be sentimental ... and involved with memories of the past more than other signs. And they can be intense and passionate ... involved with authentic visions of the future and unmanifested potentials. Under stress, the Water signs can become moody, withdrawn, self-pitying, unstable, and overwrought.

These signs are self-confident, dramatic, self-promoting, exuberant, vivacious, and captivating.They get things done, motivate themselves and others, provide direction and strategy, and sometimes kick up a ruckus. They are irrepressible, goal-oriented, and concerned with the immediate future.If they don't have what they want, they find it -- or create it. They are enthusiastic, inspirational, independent, and invested with a positive outlook on life and their ability to maneuver in it successfully. They can be forceful, impulsive, blunt, aggressive, and bold. They can be spontaneous and intense. Being noticed and appreciated for "who they are" excites them.They can be generous with their time, energy, and resources. They are restless, adventurous, captivated by novelty -- in things, people, and situations, and interested in having an impact, making a difference in helping others achieve success and be "themselves" in life.Under stress, the Fire signs can become inconsiderate, bombastic, over-confident, self-centered, narcissistic, and fanatical.

Ideas for Images: Globe, forests, or you could spell out “EARTH” in a cool design (like your initials)

Ideas for Images: Clouds, sky, wind, trees, or you could spell out “AIR” in a cool design (like your initials)

Ideas for Images: Ocean, waves, ripples, rain droplets, splashes, or you could spell out “WATER” in a cool design (like your initials)

Ideas for Images: Flames, torches, candles, camp fires, or you could spell out “FIRE” in a cool design (like your initials)

Information retrieved from : http://www.bemyastrologer.com/rebecca_brents_elements.html

Directions: PART 21. On the 2nd half of the page, think of a place where you could see your design reproduced, and draw it in that location or on that object.

For Example: