skema business school frederic dimanche mady keup david ward-perkins

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SKEMA Business School Frederic Dimanche Mady Keup David Ward-Perkins

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Page 1: SKEMA Business School Frederic Dimanche Mady Keup David Ward-Perkins

SKEMA Business School

Frederic DimancheMady KeupDavid Ward-Perkins

Page 2: SKEMA Business School Frederic Dimanche Mady Keup David Ward-Perkins

SKEMA Business School results from a merger (2009) between ESC Lille (1892) and CERAM Business School (1963)

SKEMA’s mission is to train future decision makers in an ethical, interconnected knowledge economy

SKEMA: Who are we?

Page 3: SKEMA Business School Frederic Dimanche Mady Keup David Ward-Perkins

Six campuses to date:• Three campuses in France: Lille, Paris, and

Nice-Sophia Antipolis• One campus in Suzhou, China• One campus in Raleigh, NC, USA• One executive education campus in Morocco

Future extensions: South Asia, South America, Russia?Over 120 partnership agreements with partner universities (45% of which are EQUIS and/or AACSB accredited)

SKEMA Business School

Page 4: SKEMA Business School Frederic Dimanche Mady Keup David Ward-Perkins

Sophia Antipolis

The French Riviera

SKEMA: Our campus

Page 5: SKEMA Business School Frederic Dimanche Mady Keup David Ward-Perkins
Page 6: SKEMA Business School Frederic Dimanche Mady Keup David Ward-Perkins

SKEMA Business School

• 31st in the 2011 Financial Times (MSc IB) ranking

• Accredited EQUIS, ISO9001 et ISO14001

• 6 100 students, (35% international)

• 160 FT professors • 430 FT employees• An alumni network of

+ 20,000

Page 7: SKEMA Business School Frederic Dimanche Mady Keup David Ward-Perkins

•Bachelor programmes•« Programme Grande Ecole » - Master in Management•14 Masters of Science•12 Mastères Spécialisés •2 Doctoral programs (Ph.D.)

•Executive education for managers

Programmes

Page 8: SKEMA Business School Frederic Dimanche Mady Keup David Ward-Perkins

SKEMA and Tourism

• MSc in Strategic Event Management and Tourism Management (Since 2001)

• Master in International Hospitality Management (Since 2011)

• Center for Tourism Management – multiple research and consulting projects (since 2003)

• Most productive French higher education school in terms of international research publications

• Participation in EU-funded projects– Service Design in Tourism

Page 9: SKEMA Business School Frederic Dimanche Mady Keup David Ward-Perkins

Business Tourism Expertise• Practitioner working experience:

– Mady Keup: European Business Travel Manager for British Tourist Authority; Head of London Convention Bureau; consultancy on behalf of a variety of destinations (Edinburgh, Scotland, Merseyside, Saudi Arabia, Athens, Estonia etc.)

– David Ward-Perkins and Frederic Dimanche: consulting and research project management experience

• Research and Publications • Relationships with leading professional associations (MPI,

DMAI, SITE, ICCA) as well as French Riviera Business Tourism suppliers

Page 10: SKEMA Business School Frederic Dimanche Mady Keup David Ward-Perkins

Service Design and Tourism

“Service design as an approach to foster competitiveness and sustainability of European

tourism”

Page 11: SKEMA Business School Frederic Dimanche Mady Keup David Ward-Perkins

• Development of a mobile device to enable a user-centered evaluation of services

• Institutional education among European tourism organizations on service design thinking

• Conduct pilot studies of service design in seven European tourism destinations

• Establish an open network for knowledge and experience transfer of service design in tourism

• Raise awareness for service design in European tourism industry and academia

Page 12: SKEMA Business School Frederic Dimanche Mady Keup David Ward-Perkins

SKEMA Business School

Your partners:

•Mady Keup

•David Ward-Perkins

•Frederic Dimanche