Skateboard Safety Gear

Objectives

• To see if target market wears safety gear when doing possibly dangerous activities

• To see if there is a market to sell my safety gear too

yes13%

no56%

Don’t skatboard31%

Do you wear saftey gear when skateboard, or anything related to skateboarding?

$25-$35

$45-$55

$60-$80

hOW MUCH WOULD YOU PAY FOR SAFTEY GEAR? (FULL SET, HELMET, ELBOW AND KNEE PADS)

Yes50%

No50%

would you buy safety gear?

Recommended Solution

• About 44% of people use the safety gear, 56% do not. So in order to get more people to wear their gear we’ll pressure them while their a my shop to get them to wear it.

• For my second objective half of the people said they would buy safety gear, so to increase those we’ll sell our gear around $40-$50 because that was the in-between price that most customers would by gear for.

Applying The Results

• To ensure that my customers will wear safety gear more often my employees will let them know to dangers and benefits to wearing safety gear.

• To increase my profits of safety gear I will lower the prices of down to $40-$50 and will only sell higher quality gear to satisfy my customers.