OUGD301Mille Haugnaess

TITLE: Animal illustrationsDuration: 3 weeks

m-haugnaess0811.blogspot.comANIMAL ILLUSTRATIONS/ 01

BRIEF

Design a logo and skateboard designs for the new Skate company ‘Animal chin ramp’.

CONCEPT

Use the set of four illustrations to create a set of vivid de-signs.

Target market is a younger skater group between the ages of 10-16.

DELIVERABLES

A range of four skateboard designs with logo. Designs ranging across a wifde range of products, hats, keychains, poster and t-shirtsPromotional and in house design .Website proposal design

OUGD301Mille Haugnaess

TITLE: Animal illustrationsDuration: 3 weeks

m-haugnaess0811.blogspot.comANIMAL ILLUSTRATIONS/ 02

The logo design was inspired by the illustrions, keeping to a hand drawn style with a hint of grafitti inspiration as well. The colours of the can be changed to suit the design style of the boards/t-shirts etc. But it always consists of 2 colours (+tints).

OUGD301Mille Haugnaess

TITLE: Animal illustrationsDuration: 3 weeks

m-haugnaess0811.blogspot.comANIMAL ILLUSTRATIONS/

A set of 4 skateboard designs using the illustrations cre-ated previously. The colour was altered to create a brighter more vivid design, which will appeal more to the younger skaters. Playing around with the illustrations I found that using close ups of them work better than placing the whole image on the product, It shows the detail of them more and fills the skateboard space creating a really nice finish.

03

OUGD301Mille Haugnaess

TITLE: Animal illustrationsDuration: 3 weeks

m-haugnaess0811.blogspot.comANIMAL ILLUSTRATIONS/

The illustrations work across a range of products from t-shirt designs to key chains. There is a lot you can do with these designs, which can create several sets of design styles. The posters show the pen lines and marks giving it texture and character.

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OUGD301Mille Haugnaess

TITLE: Animal illustrationsDuration: 3 weeks

m-haugnaess0811.blogspot.comANIMAL ILLUSTRATIONS/

To promote the new skateboarding shop I decided to propose a launch party. These are the launch leaflets, which will be handed out to the original age group outside schools and at skate parks.

The leaflets feature all the main illustrations. The focus of the illustrations are the patterns and texture of the hand drawn style, they work quite well blended together allow-ing this aspect to stand out.

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OUGD301Mille Haugnaess

TITLE: Animal illustrationsDuration: 3 weeks

m-haugnaess0811.blogspot.comANIMAL ILLUSTRATIONS/

To develop the promotion further I decided to create the in house window designs. Since this is meant for a smaller skate shop I decided to focus on printing the images on the windows, a cheaper option to window display design. I also created mockups of the shopping bags that could be used.

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OUGD301Mille Haugnaess

TITLE: Animal illustrationsDuration: 3 weeks

m-haugnaess0811.blogspot.comANIMAL ILLUSTRATIONS/

A website was also proposed so that people can buy the products online. The design layout is quite simple so the products stand out on the page. I used elements of the logo design to highlight the top area, which gives the bright vibe the image of this brand is going for.

Main/home page features the promotion party, this page will hold all the special offers and news that is going on at animal chin ramp. The navigation bar on top will take you to all the separate pages displaying the products, which you can click on and find out more information about the material and colour choices etc.

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