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PRODUCT

TAN IN A MITT

BREAKTHROUGH INNOVATION

OUR NEW HERO!

INTRODUCING THE FIRST EVER ‘TAN IN A MITT’

A new patent pending innovative way of tanning, the mitt is

infused with the perfect amount of self tan formula and

delivers a streak-free flawless tan that leaves your hands

stain free.

✓ Travel-friendly, disposable, one time use

✓ No transfer, no stains, no mess

✓ Suitable for body and face

Double-sided for added convenience:

•Provides an easier, more even application

•1 total body tan per Tan in a Mitt

•Protects your hands

•no need to rinse off

•no stained hands

MSRP $45

Pack of 5

TAN IN A MITT

APPLICATION

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BODY & FACE

TAN TOWELS

SELF TANNING TOWELETTES

Easy-to-apply Tan Towels contain the perfect pre-

measured amount of clear vitamin-enriched self tanning

formula. Delivers a streak-free natural looking glow in just

2-4 hours that lasts for days. Applies in minutes and dries

in seconds.

The Half Body size is perfect for partial coverage (think

legs, arms, décolletage).

APPLICATION

Unfold towel and apply to clean, dry skin in circular

motions. Wash hands immediately after use. Use as often

as needed to deepen or maintain your glow. Can be used

on face and body.

AVAILABLE IN

Light, Medium, and Dark

MSRP $32

SIZES Half Body (Pack of 10)

MSRP $35

Face Towel (Pack of 15)

SUN DROPS

SELF-TAN ANTI-AGING SERUM

Self tanning drops can be added to any face or body

moisturizer for an added natural looking glow. The

easiest way to achieve the no-makeup makeup look.

APPLICATIONSimply add 2-4 drops to your existing moisturizer for natural looking glow that develops in just 2-4 hours. For a darker result add more drops. Combine drops with HauteBronzeBody Glow for the ultimate bronze glow. Wash hands immediately after use. For a buildable tan reapply as necessary.

MSRP $39

SIZE 1.69 oz / 50 ml

BODY GLOW

GRADUAL SELF-TANNING BODY

PERFECTION CREAM

Super hydrating everyday body moisturizer contains the

perfect amount of self tanning formula for a subtle and

buildable golden glow. Helps to even the skin tone and

provides instant skin perfection. Can be used alone or as

an extender to lengthen your existing tan.

APPLICATION

For best results use daily as your body moisturizer. Apply

evenly on skin surface and allow to dry prior to dressing.

Wash hands immediately after use.

MSRP $28

SIZE 5.7 oz / 168 ml

BEFORE & AFTERS

BEFORE

MEDIUM DARK

AFTER

LIGHT

BEFORE AFTER BEFORE AFTER

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ULTA

SUPPORT PLAN

HAUTEBRONZE CONSUMER

ABOUT HER

On the Go

• Perfect for jetsetters

• Anytime, anywhere

DEMOGRAPHICS

Age: 24 – 46

• Female

• Married with children

• Double HHI - $91K

Natural Beauties

• Year round glow

• Natural effortless sunkissed look

Modern Mom

• Multi-tasking

• Wake-up “no-makeup” makeup

Universal

• All shapes and sizes

• All skintones and types

• Hidden Gen-Z (daughters) with households sharing loyalty cards

• Motivated by loyal rewards and value

• Service oriented

• Overlaps with home shopping networks demographic

INFLUENCER MUSES

ABOUT HER

@tallblondebell

90.3K followers

@peyton.baxter

149K followers

@mackennachristinexo

60.9K followers

@collagevintage

1.1M followers

@happilygrey

930K followers

INTRODUCING NEW PLATFORMS

WEBSITE INSTAGRAM

MEDIA RELATIONS

•Distributing an official launch press release that highlights the

relationship with ULTA

•Conducted long-lead desksides with editors from Allure, Good

Housekeeping, NewBeauty, Parents, Real Simple, Shape, Vogue and

more for inclusion in summer issues (executed November 2018)

•Hosting a short-lead / digital media and influencer event at A Summer

Day Café in NYC n March to secure coverage and negotiate posts with

influencers during peak self-tan season

•Coordinating a satellite media tour for May to maximize visibility on TV

segments, especially local/regional

•Seasonal and trend pitching throughout the year to maximize

coverage - from roundups of the best self-tanners to sun safety to

getting a winter glow

•Ongoing seeding to media and VIPs

MEDIA FEEDBACK

“I think the Body Glow is going

to be my new go-to tanner!”

– Amanda Bohnson, Beauty

Assistant

"It was so nice meeting Lori. I think Tan

in a Mitt is such a wonderful product and

I love the Tan Towels. I have shared the

product with my team, and I think we’ll

have some tanning content for summer

issues.”

-Pia Velasco, Good Housekeeping

“The Tan Towels are in the layout for

our May Sun Safety issue! The

sample was perfect!”

-Shannon Bauer, Associate Beauty

Editor

SAMPLINGSampling product via beauty subscription boxes will allow us to get

HauteBronze into the hands of consumers who are beauty

enthusiasts and therefore likely to become repeat customers.

HauteBronze is currently exploring the following sampling

opportunities:

• Allure Beauty Box; 20K recipients // exploring for June box;

guarantees 25 MM+ impressions and $500K in media value via

co-branded newsletters, digital ads, editorial coverage, and

social promotion

• NewBeauty Test Tube; 8K recipients // exploring for May box;

guarantees 450K impressions via online editorial slideshow, in-

book advertorial, and social media promotion

DIGITAL ACTIVATION

Digital advertising campaign to celebrate the brand including:

Dedicated email blast

Custom Refinery29 Instagram stories (2.2M followers)

(2) Editorial stories on refinery

(2) Refinery29 editors amplify social media messaging on their own channels

Supported by Facebook and Instagram advertising

15M+

Impressions

DIGITAL ACTIVATION

ULTA

SEO/SEM PAID

FACEBOOK INSTAGRAM

Total Impressions 22,209,000

Total Potential Reach/Unique People 5,819,733

Total Visits - Prospecting 185,900

Total Visits - Organic 100,000

Total Visits - Overall 285,900

Total Conversion Rate 2%

Total Conversions 5178

Average Selling Price $45.00

Target Incremental Revenue $1,300,000.00

FEBRUARY 2019-DECEMBER 2019

APPENDIX: PRODUCT LISTING

PRODUCT NAME MSRP

SELF TAN

Tan Towel Face (pack of 15) $35.00

Tan in a Mitt (pack of 5) $45.00

..

Tan Towel Light Half Body (pack of 10) $32.00

Tan Towel Medium Half Body (pack of 10) $32.00

Tan Towel Dark Half Body (pack of 10) $32.00

SELF TAN: BUILDABLE/GRADUAL

Sun Drops $39.00

BB Body Glow $28.00