size of the prize category booklet
TRANSCRIPT
- 1. Size ofthe Prize Chicago Research Jan. 28, 2010
- 2. Fast Food Furniture Hair Salons Wireless Auto Insurance Casinos
- 3. Auto InsuranceSize of the Prize
- 4. Increase your ROI&Grow Market Share Source: 1: 2009 National Association of Insurance Commissioners: Average Auto Insurance Expenditures by State, 2007;2: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Household, Adults 18+ IL avg. annual auto insurance spending (HH) ($743 per car 1 *2.17 (avg. # vehicles per Hispanic household 2 )) $1,612 # Hispanic HHs that have auto insurance(Hispanic households that have any auto insurance provider 2 ) 376,269 Base revenue (Projected Hispanic Customers *Avg. spent) $606,545,628
- 5. Revenue 1 % HispanicMarket Share = $6.1M $12.1M $18.2M
HispanicMarket Share 2 % 3 % HispanicMarket Share = = Source: 1:
2009 National Association of Insurance Commissioners: Average Auto
Insurance Expenditures by State, 2007;2: Hispanic Scarborough, 2009
Release 1 (Mar 2008-Feb 2009), Chicago, Household, Adults 18+
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- Auto Insurance Size of the Prize
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- 6. Are you getting your piece of the pie? Source: 1: 2009 National Association of Insurance Commissioners: Average Auto Insurance Expenditures by State, 2007;2: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Household, Adults 18+ Total AnnualHispanic Revenue: $607M
- 7. Auto InsuranceSize of the Prize Client Specific Example: Allstate
- 8. Increase your ROI & Grow Market Share Source: 1: 2009 National Association of Insurance Commissioners: Average Auto Insurance Expenditures by State, 2007;2: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Household, Adults 18+ IL avg. annual auto insurance spending (HH) ($743 per car 1 *2.17 (avg. # vehicles per Hispanic household 2 )) $1,612 Allstate Hispanic Market Share(Hispanic households whose auto insurance provider is Allstate 2 ) 21% # Hispanic HHs that have auto insurance(Hispanic households that have any auto insurance provider 2 ) 376,269 Projected Allstate Hispanic HH auto insurance customers (market share*total Hispanic HH customers)79,016 Base revenue(Projected Hispanic HH Customers *Avg. spent) $127,373,792
- 9. New Revenue RevenueGrowth + 1 % HispanicMarket Share = + $6.1M + 5% + $12.1M + $18.2M + 10% + 14% HispanicMarket Share + 2 % + 3 % HispanicMarket Share = = Source: 1: 2009 National Association of Insurance Commissioners: Average Auto Insurance Expenditures by State, 2007;2: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Household, Adults 18+
- 10. Casinos: Size of the Prize
- 11. Opportunity abounds for casinosin the Chicago Hispanic market Source: 1: American Gaming Association Survey of Gaming Entertainment, 2008 Chicagoland, IL/Ind. Casino revenue;2: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Adults 18+ Total Chicagoland/IN area casino revenue (Total revenue from casinos in the Chicagoland/IN area in 2008 1 ) $2.251 Billion Total # of casino visitors(visited a casino in the past 12 months 2 ) Average revenue per customer (total casino revenue/total casino goers) $1,112.61 2,023,171 # of Hispanic casino visitors (# of Hispanics who visited a casino in the past 12 months 2 ) Revenue from Hispanic casino goers(# of Hispanic casino visitors*average revenue per customer) 230,254 $256,182,903
- 12. Are you getting your piece of the pie? Total AnnualHispanic Revenue:$256M Source: 1: American Gaming Association Survey of Gaming Entertainment, 2008 Chicagoland, IL/Ind. Casino revenue;2: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Adults 18+
- 13. Casinos: Size of the Prize Specific Client Example
- 14. Opportunity abounds for casinosin the Chicago Hispanic market Source: 1: American Gaming Association Survey of Gaming Entertainment, 2008 Chicagoland, IL/Ind. Casino revenue;2: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Household, Adults 18+ Total Chicagoland/IN area casino revenue (Total revenue from casinos in the Chicagoland/IN area in 2008 1 ) $2.251 Billion Total # of casino visitors(visited a casino in the past 12 months 2 ) Average revenue per customer (total casino revenue/total casino goers) $1,112.61 230,254 Revenue from Hispanic casino goers (# of Hispanic casino visitors*average revenue per customer) # of Hispanic casino visitors (# of Hispanics who visited a casino in the past 12 months 2 ) 2,023,171 $256,182,903
- 15. Fast Food Size of the Prize
- 16. Increase your ROI&Grow Market Share Average $ Spent by Hispanics on ALL Fast Food(per person / per month) Total # of Hispanic Fast FoodCustomers (per month) $56/month 1 544,543 2 $30,494,408 3 Total $ spent by Hispanics on Fast Food(per month) Source: 1. 2009 Global Insights $56 monthly fast food spend is determined by Avg Annual expenditures per Hispanic HH: ($2,477) divided by avg Hispanic HH size (3.7) divided by 12 months, 2. 544,543 Hispanic fast food customers determined by Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Adults 18+, 3. Total monthly per person expenditure multiplied by total # of Hispanic fast food customers
- 17. Are you getting yourpiece of the pie? $30.5M Source: 1. 2009 Global Insights $56 monthly fast food spend is determined by Avg Annual expenditures per Hispanic HH: ($2,477) divided by avg Hispanic HH size (3.7) divided by 12 months, 2. 544,543 Hispanic fast food customers determined by Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Adults 18+, 3. Total monthly per person expenditure multiplied by total # of Hispanic fast food customers TotalHispanic MonthlyRevenue: 3
- 18. Fast Food Size of the Prize Client Specific Example:
- 19. Hispanic Monthly Revenue Chicago DMA Source: 1. 2009 Global Insights $56 monthly fast food spend is determined by Avg Annual expenditures per Hispanic HH: ($2,477) divided by avg Hispanic HH size (3.7) divided by 12 months, 2. Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Adults 18+, 3. Total monthly per person expenditure multiplied by total # of Hispanic fast food customers, 4. Arbys share of total monthly Hispanic fast food customers (5%) determined by Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Adults 18+, 5. Arbys Hispanic monthly revenue = Arbys Hispanic market share (5%) * $ spent by Hispanics on fast food (per month) Average $ Spent by Hispanics on ALL Fast Food (per person / per month) Arbys Hispanic market share(Hispanics who visited Arbys in the past 30 days) 5% 4 Arbys Total Hispanic Base Revenue(per month)$1,524,720 5 $56/month 1 Total # of Hisp. Fast Food customers (per month) 544,543 2 Will produceNew Revenue: Which amounts to Revenue Growth of: +1 % +20% +$305K/month +2 % +40% +$610K/month +60% +$915K/month Increasing Hispanic Market Share by:+3 % $ spent by Hispanics on Fast Food(per month) $30,494,408 3
- 20. Furniture CategorySize of the Prize
- 21. Average $ Spent on Furniture (avg. $ spent on furniture by HH in the past 12 months) $1,871 186,772 Increase your ROI&Grow Market Share # of Hispanic HHs that bought furniture (Hispanic HHs that purchased furniture in the past 12 months) $349,450,412 Base revenue(Projected Hispanic Customers*Avg. spent) Source: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Household, Adults 18+
- 22. $7M $3.5M $10.5M Revenue Source: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Household, Adults 18+ 1 % HispanicMarket Share 2 % 3 % HispanicMarket Share HispanicMarket Share Furniture Category Size of the Prize
- 23. Are you getting your piece of the pie? $349M Total Annual HispanicRevenue: Source: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Household, Adults 18+
- 24. Furniture CategorySize of the Prize Client Specific Examples
- 25. Increase your ROI & Grow Market Share Average amount spent on furniture Source: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Household, Adults 18+ Average $ Spent on Furniture(avg. $ spent on furniture in the past 12 months) $1,871 The Roomplaces Hispanic Market Share(purchased furniture at The Roomplace in the past 12 months) 9% # of Hispanic HHs that bought furniture (purchased furniture in the past 12 months) 186,772 Projected Roomplace Hisp. HH customers(market share*total Hisp. HH customers)16,809 Base revenue(Projected Hispanic Customers * Avg. spent) $31,449,639
- 26. +$7M +$3.5M +$10.5M +1 % HispanicMarket Share +2 % +3 % HispanicMarket Share HispanicMarket Share New Revenue RevenueGrowth +22% +11% +33% Source: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Household, Adults 18+
- 27. Increase your ROI & Grow Market Share Average amount spent on furniture Source: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Household, Adults 18+ Average $ Spent on Furniture (avg. $ spent on furniture in the past 12 months) $1,871 # Hispanic customers whobought furniture(purchased furniture in the past 12 months) 186,772 Base revenue(Projected Hispanic Customers * Avg. spent) $349,450,412
- 28. +$7M +$3.5M +$10.5M New Revenue Source: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Household, Adults 18+ +1 % HispanicMarket Share +2 % +3 % HispanicMarket Share HispanicMarket Share
- 29. Hair Salons Size of the PrizeClient Specific Example: Mario Tricoci
- 30. Grow your business by targeting Hispanic women! 532,249 Hispanic Women 18+ 1 usehair salons 2 88% Total Annual Revenue= $140,513,700 468,379 Salon users 10 Mile Radius $300/yr 3 Avg. spent Source: 1: 2009 Geoscape Intelligence System, Inc, 2009 Estimates, Non-Overlapping Ring Trade Area Report Based on 2009 Hispanic Population Women 18+;2: Mintel, Professional Beauty Services, December 2005, Mintel International Group Ltd.; 3: ($50 est. average spent per visit * 6 avg. visits per year 2 )
- 31. Look at the opportunity in your own backyard! Source: 1: 2009 Geoscape Intelligence System, Inc, 2009 Estimates, Non-Overlapping Ring Trade Area Report Based on 2009 Hispanic Population Women 18+;2: Mintel, Professional Beauty Services, December 2005, Mintel International Group Ltd.; 3: ($50 est. average spent per visit * 6 avg. visits per year 2 )
- 32. Are you getting your cut? Total Annual Hispanic Revenue $140.5M (within 10 miles of all Mario Tricocis locations) Source: 1: 2009 Geoscape Intelligence System, Inc, 2009 Estimates, Non-Overlapping Ring Trade Area Report Based on 2009 Hispanic Population Women 18+ (578,682) andMintel, Professional Beauty Services, December 2005, Mintel International Group Ltd. (88%); 2: Mintel, Professional Beauty Services, December 2005, Mintel International Group Ltd.(6 visits per year); 3: ($50 est. average spent per visit * 6 avg. visits per year 3 ); 4: Determined by total Hispanic female salon users (per year) 2* $300 (per year) 3 3
- 33. Wireless CategorySize of the Prize
- 34. Average $ spent on Wireless (avg. $ spent on wireless service in the past 12 months) $88/mo # Hispanic wirelesscustomers(Hispanics who currently use a wireless phone) 899,645 Base revenue (projected Hispanic customers * Avg. spent) $79,168,760/mo. $1,056/yr $950,025,120/yr. Increase your ROI& Grow Market Share Source: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Household, Adults 18+
- 35. Revenue Source: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Household, Adults 18+ 1 % HispanicMarket Share 2 % 3 % HispanicMarket Share HispanicMarket Share Wireless Category Size of the Prize $792K/mo $9.5M/yr $1.6M/mo $19M/yr $2.4M/mo $28.5M/yr
- 36. Source: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Household, Adults 18+ Total AnnualHispanic Revenue: Are you getting your piece of the pie? $950M
- 37. Wireless CategorySize of the Prize Client Specific Examples
- 38. Increase your ROI & Grow Market Share Average $ Spent on Wireless (avg. $ spent on wireless service in the past 12 months) $88/mo Verizon Hispanic Market Share(wireless carrier currently using, among Hispanics) 15% # Hispanic wireless customers(Hispanics who currently use a wireless phone) 899,645 Projected Verizon Hispanic customers(Hispanic market share*total Hispanic customers)134,947 Base revenue(projected Hispanic customers * avg. spent) $11,875,314/mo. $1,056/yr $142,503,768/yr. Source: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Adults 18+
- 39. +$792K/mo +1 % HispanicMarket Share +2 % +3 % HispanicMarket Share HispanicMarket Share New Revenue RevenueGrowth +13% +7% +20% Source: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Adults 18+ +$19M/yr +$9.5M/yr +28.5M/yr +$1.6M/mo +$2.4M/mo