size of the hunting, shooting and self-defense market · size of the hunting, shooting and...

Size of the Hunting, Shooting and Self-Defense Market

Detailed Report This report provides a detailed report of market size information recently produced by Southwick Associates, including sales in retail dollars and units by type, brand, gauge/caliber for commonly purchased hunting, shooting, and self-defense products.

Provided by:

Produced by:

2014

The Southwick Associates’ name indicates all research is based on extensively researched quantification methods incorporating proven data sources and followed with scientific statistical checks to verify and approve all results. .

2

Table of Contents Page Background and Methods .................................... 3

Firearms (type, purpose) ...................................... 4

Handguns (type, purpose, brand, caliber) ......... 5

Rifles (type, purpose) ......................................... 7

MSR/tactical Rifles (brand, caliber) ............... 8

Traditional Rifles (brand, caliber) ................ 10

Shotguns (type, purpose, brand, gauge) .......... 12

Muzzleloader (type, purpose) .......................... 14

Ammunition (type) ............................................ 15

Rifle Ammunition (caliber, brand) ................... 15

Handgun Ammunition (caliber, brand) ............ 17

Shotgun Ammunition (caliber, brand) ............. 18

Hunting Apparel (type) ....................................... 19

Shirts (pattern brand, brand) ........................... 19

Pants (pattern brand, brand) ........................... 21

Jackets (pattern brand, brand) ........................ 23

Vests (pattern brand, brand) ........................... 25

Boots (brand) ................................................... 27

Backpacks (brand) ............................................ 28

Optics (type, purpose) ........................................ 29

Scopes (brand) ................................................. 31

Binoculars (brand) ............................................ 32

Spotting Scopes (brand) ................................... 33

Handheld Laser Rangefinder (brand) ............... 33

Laser Sight (brand) ........................................... 34

Reflex/Red Dot Sight (brand) ........................... 34

Red Dot/Tactical Magnifiers (brand) ............... 35

Night Vision/Thermal Imaging (brand) ............ 35

Hunting Gear and Supplies (type) ....................... 36

Game Calls (type, brand).................................. 36

Blinds (type, brand) .......................................... 38

Decoys (type, brand) ........................................ 39

Game Feeders (type, brand) ............................ 40

Game Feed (type, brand) ................................. 41

Two-Way Radio (purpose, brand) .................... 42

Hunting Knives/Multi-tools (type, brand) ........ 42

Page Cover Scent (brand) ......................................... 44

Lure Scent (brand) ............................................ 44

Odor Eliminator (brand) ................................... 44

Game Cooler (brand) ....................................... 45

GPS (brand) ...................................................... 45

Food Plot Seed (brand) .................................... 46

Trail Cameras (brand) ....................................... 46

Tree Stands (brand) .......................................... 47

Firearm Parts/Accessories (type, reason for

purchase) .................................................... 48

Barrels (brand) ................................................. 49

Bipods (brand) .................................................. 50

Bolts/Carriers/Bolt Parts (brand) ..................... 50

Caliber Conversion Kits (brand) ....................... 51

Grips (pistol and forward) and Buttstocks

(brand) ............................................................. 52

Hand Guard (brand) ......................................... 53

Receivers (brand) ............................................. 54

Magazines (brand) ........................................... 55

Sling (brand) ..................................................... 56

Triggers (brand) ................................................ 57

Recoil Reduction (brand) ................................. 57

Muzzle Device/Suppressors (brand) ................ 58

Firearm Storage and Cleaning (type) .................. 59

Gun Cases or Sleeves (type, brand) ................. 59

Gun Safes (brand) ............................................ 60

Shooting Gear and Supplies (type) ..................... 62

Holsters and Ammunition Belts (type,

brand) ............................................................... 62

Benches and Rests (brand)............................... 63

Clay/Clay Pigeons (brand) ................................ 63

Ear Protection (brand) ..................................... 64

Shooting Glasses (brand) ................................. 65

Targets (brand) ................................................. 65

Traps/Target Throwing Devices (brand) .......... 66

3

Background and Methods Southwick Associates was hired by the National Shooting Sports Foundation (NSSF) to help NSSF members answer the following questions:

- How big is the market niche I’m operating in? - Where might new opportunities lie for my company?

This report estimates total U.S. retail sales (units and dollars) for products used for hunting, shooting and/or self-defense. Only new product sales are reported. Sales of used products are excluded, except where explicitly stated in firearms table on page 4. All dollar figures report consumer purchases (retail sales) and not wholesale activity. The average amount spent per purchase has also been presented for each item. Southwick Associates estimates dollar sales and units sold using multiple approaches, with the specific approach dependent on the product under study. A balanced general population study of U.S. residents age 18 or older was conducted using several online panels to identify purchases made specifically for hunting, shooting and/or self-defense in the previous 12 months (Q4 2013 – Q3 2014). These surveys collected responses from October 9, 2014 to November 7, 2014. Statistical tests were run to test the surveys’ response balance and accuracy, and to find any required adjustments to ensure the full U.S. population was represented as best as possible. Retail market sizes were then estimated using proprietary Southwick Associates’ research methods combined with additional data sources including FBI and U.S. Treasury data. This report differs from previously issued market size estimates. Southwick Associates has made a concerted effort to remove the bias commonly introduced into all forms of survey research by avid participants and to provide detail for categories previously too small to accurately measure. Also, for the first time, results now include purchases made for self-defense reasons. This is a sample of Southwick Associates’ full market report, including sales and units by brands, firearm and ammo sales and units by caliber and gauge, self-defense sales compared to hunting and target shooting, plus greater breakouts for many categories of accessories. This sample report provides the layout and general information included in the full market report. Contact John DePalma at [email protected] with purchasing inquiries. Southwick Associates also provides confidential, custom research to businesses wanting to know more about specific markets, to learn more about your customers or your competitors’ customers, to learn what consumers really want in new products, and more. To learn about Southwick Associates’ custom research options, please contact Nancy Bacon at [email protected].

mailto:[email protected]

mailto:[email protected]

4

Firearms

Firearms by Type Retail Dollars Units Avg. Price

Total New Firearms Retail Market Size

Handgun

MSR rifle

Muzzleloader

Shotgun

Traditional rifle

Total Used Firearms Retail Market Size

Handgun

MSR rifle

Muzzleloader

Shotgun

Traditional rifle

Total Firearms Retail Market Size

Firearms by Purpose (Retail dollars) Hunting Shooting Self Defense Other Total

Handgun

MSR rifle

Muzzleloader

Shotgun

Traditional rifle


5

Firearms by Purpose (Units) Hunting Shooting Self Defense Other Total

Handgun

MSR rifle

Muzzleloader

Shotgun

Traditional rifle


Handguns by Type Retail Dollars Units Avg. Price

Break action

Revolver

Semi-automatic

Other

Total Handgun Retail Market Size

Handguns by Purpose (Retail dollars) Hunting Shooting Self Defense Other Total

Break action

Revolver

Semi-automatic

Other


Handguns by Purpose (Units) Hunting Shooting Self Defense Other Total

Break action

Revolver

Semi-automatic

Other


Handguns by Brand Retail Dollars Units Avg. Price

Astra

Beretta

Bersa

Browning

Charter Arms

Chiappa

Cobra

Colt

CZ

EAA

6

FMK

FNH

Freedom Arms

Glock

GSG

H & R

Heckler & Koch (H&K)

Heritage

High Point

Kahr

Kel-tec

Kimber

North American Arms

PARA

Remington

Rossi

Ruger/Sturm Ruger

SCCY

SIG Arms/Sig Sauer

Smith & Wesson

Springfield

Taurus

Thompson Center

Uberti

Walther

Other

Not sure


Handguns by Caliber Retail Dollars Units Avg. Price

22 cal

32 cal

357 cal

38 special

380 auto/ 380 ACP

40 S&W

44 cal

45 auto

9mm

Not sure

Other


7

Rifles by Type Retail Dollars Units Avg. Price

MSR/tactical rifles

AK

AR

SKS

Other

Not sure

Traditional rifle

Bolt action

Break action

Lever action

Semi-automatic

Other

Total Rifle Retail Market Size

Rifles by Purpose (Retail dollars) Hunting Shooting Self-defense Other Total

MSR/tactical rifles

AK

AR

SKS

Other

Not sure

Traditional rifle

Bolt action

Break action

Lever action

Semi-automatic

Other


8

Rifles by Purpose (Units) Hunting Shooting Self-defense Other Total

MSR/tactical rifles

AK

AR

SKS

Other

Not sure

Traditional rifle

Bolt action

Break action

Lever action

Semi-automatic

Other


MSR/Tactical Rifles by Brand Retail Dollars Units Avg. Price

Armalite

Arsenal

Beretta

Browning

Bushmaster

Century

Christensen Arms

Colt

Crickett

Custom

CVA

CZ-USA

Double Star

DPMS

Enfield

FNH

H&R


Henry

Hi-Point

Howa

Interarms

Kel Tec

Marlin

Mossberg

Nornico

Olympic Arms

Palmetto State Armory

Remington

Rock River Arms

9

Rossi

Ruger/Sturm Ruger

Saiga

Sig Sauer

SKS

Smith & Wesson

Spikes Tactical

Springfield Armory

Stag

Weatherby

Winchester

Windham Weaponry

Other

Not sure

Total MSR/Tactical Rifle Market Size

MSR/Tactical Rifles by Caliber Retail Dollars Units Avg. Price

17 cal

204 Ruger

22 cal

22-250 cal

223 cal

243 cal

270 Winchester

270 WSM

30 Carbine

30-06 Springfield

30-30 cal

300 Rem Magnum

300 Rem Ultra Magnum

300 Savage

300 Win Mag

300 WSM

303 British

308 cal

35 Remington

375 H&H Magnum

44 Rem

7 62x39 Soviet

7 mm Mauser

7 mm-08

7mm Remington Mag

8 mm Mauser

not sure

other

Total MSR/Tactical Rifle Retail Market Size

10

Traditional Rifles by Brand Retail Dollars Units Avg. Price

Armalite

Arsenal

Beretta

Browning

Bushmaster

Century

Colt

Crickett

CVA

CZ-USA

Double Star

DPMS

Enfield

FNH

H&R


Henry

Hi-Point

Howa

Interarms

Ithaca

IWI

Kimber

Marlin

Mauser

Mossberg

Olympic Arms


Remington

Rossi

Ruger/Sturm Ruger

Sako

Savage

SKS

Smith & Wesson

Springfield Armory

Stag

Tikka

Uberti

Weatherby

Other

Not sure

Total Traditional Rifle Retail Market Size

11

Traditional Rifles by Caliber Retail Dollars Units Avg. Price

17 cal

204 Ruger

22 cal

22-250 cal

223 cal

243 cal

270 Winchester

270 WSM

30 Carbine

30-06 Springfield

30-30 cal

300 Rem Magnum

300 Rem Ultra Magnum

300 Savage

300 Weatherby Magnum

300 Win Mag

300 WSM

303 British

308 cal

35 Remington

375 H&H Magnum

44 Rem

7 62x39 Soviet

7 mm Mauser

7mm Remington Mag

8 mm Mauser

not sure

other

Total Traditional Rifle Retail Market Size

12

Shotguns by Type Retail Dollars Units Avg. Price

Over/under

Pump action

Semi-automatic

Side by side

Single shot

Other

Total Shotgun Retail Market Size

Shotguns by Purpose (Retail dollars) Hunting Shooting Self Defense Other Total

Over/under

Pump action

Semi-automatic

Side by side

Single shot

Other


Shotguns by Purpose (Units) Hunting Shooting Self Defense Other Total

Over/under

Pump action

Semi-automatic

Side by side

Single shot

Other


Shotguns by Brand Retail Dollars Units Avg. Price

Baikal

Benelli

Beretta

Browning

Charles Daily

CZ-USA

Fox

Franchi

H&R

High Standard

Ithaca

Iver Johnson

JC Higgins

Krieghoff

13

Marlin

Mossberg

Perazzi

Remington

Rossi

Ruger/Sturm Ruger

Saiga

Savage (Stevens)

Smith & Wesson

Stoeger

Tristar

Weatherby

Winchester

Yildiz

Other

Not sure


Shotguns by Gauge Retail Dollars Units Avg. Price

12 gauge

16 gauge

20 gauge

28 gauge

410 gauge

Not sure


14

Muzzleloaders by Type Retail Dollars Units Avg. Price

Flint lock

Inline

Standard

Other

Total New Muzzleloader Retail Market Size

Muzzleloaders by Purpose (Retail dollars) Hunting Shooting Self Defense Other Total

Flint lock

Inline

Standard

Other

Total Muzzleloader Retail Market Size

Muzzleloaders by Purpose (Units) Hunting Shooting Self Defense Other Total

Flint lock

Inline

Standard

Other

Total Muzzleloader Retail Market Size

15

Ammunition

Ammunition by Type (units are in number of boxes) Retail Dollars Units Avg. Price

Handgun ammunition

Rifle ammunition

Shotgun ammunition

Total Ammunition Retail Market Size

Rifle Ammunition by Caliber Retail Dollars Units Avg. Price

17 cal

204 Ruger

22 cal

22-250 cal

243 cal

270 Winchester

270 WSM

280 cal

30 Carbine

30-06 Springfield

30-30 cal

300 Rem Magnum

300 Savage

300 Weatherby Magnum

300 Win Mag

300 WSM

303 British

32 Win Special

35 Remington

375 H&H Magnum

44 Rem

5.56/223

16

7.62X39/308

7 mm WSM

7 mm-08

7mm Remington Mag

8 mm Mausar

9 mm

not sure

other

Total Rifle Ammunition Retail Market Size

Rifle Ammunition by Brand Retail Dollars Units Avg. Price

American Eagle

Aquila

Barnes

Black Hills

Blazer

CCI

Eley

Federal (including Fusion)

Fiocchi

Fusion

Herter’s

Hornady

Lapua

Magtech

Nosler

PMC

PPU/Prvi Partizan

Remington

Sierra

Tul Ammo

Weatherby

Winchester (including SuperX, Supreme, USA)

Wolf

Other

Not sure

Total Rifle Ammunition Retail Market Size

17

Handgun Ammunition by Caliber Retail Dollars Units Avg. Price

22 cal

32 cal

357 cal

38 cal

380 cal

40 S&W

44 cal

45 auto

9mm

Not sure

Other

Total Handgun Ammunition Retail Market Size

Handgun Ammunition by Brand Retail Dollars Units Avg. Price

American Eagle

Aquila

Black Hills

Blazer

CCI

CorBon

Federal (including Fusion)

Fiocchi

Hornady

Magtech

PMC

Remington

RWS

Sellier and Belloit

Speer

Ultramax

Winchester (including SuperX, Supreme, USA)

Wolf

Other

Not sure

Total Handgun Ammunition Retail Market Size

18

Shotgun Ammunition by Gauge Retail Dollars Units Avg. Price

12 gauge

16 gauge

20 gauge

28 gauge

410 gauge

Not sure

Other

Total Shotgun Ammunition Retail Market Size

Shotgun Ammunition by Brand Retail Dollars Units Avg. Price

Bismuth

Estate

Federal

Fiocchi

Fusion

Hevi-Shot

Kent

PMC

Remington

RIO

Winchester

Wolf

Other

Not sure

Total Shotgun Ammunition Retail Market Size

19

Hunting Apparel

Hunting Apparel by Type Retail Dollars Units Avg. Price

Boots

Backpack/waist pack/duffle

Pants

Shirts

Vests

Jackets/coats

Total Hunting Apparel Retail Market Size

Shirts by Pattern Brand* Retail Dollars Units Avg. Price

Badlands

Cabela’s brand

CamoWest

Delta

Farmland

Kings

Mossy Oak

MultiCam

Naked North

Natural Gear

Predator

Realtree

Vertigo

W L Gore/OptiFade

Other

Not sure

Total Shirts Retail Market Size *Respondents may have had difficulty determining the difference between the camo pattern brand and the apparel item brand.

20

Shirts by Brand* Retail Dollars Units Avg. Price

Badlands

Bass Pro/Redhead

Boyt

Browning

Buckmasters

Cabela’s

CamoWest

Columbia

Delta

Duluth

Farmland

Filson

Game Winner

Gamehide

Gander Mountain

Kings

L L Bean

Mossy Oak

MultiCam

Predator

Primos

Remington

Under Armour

Walls

Other

Not sure

Total Shirts Retail Market Size *Respondents may have had difficulty determining the difference between the camo pattern brand and the apparel item brand.

21

Pants by Pattern Brand* Retail Dollars Units Avg. Price

Ameristep

Badlands

Cabela’s brand

CamoWest

Delta

Farmland

Kings

Mossy Oak

MultiCam

Naked North

Natural Gear

Predator

Realtree

True Timber

W L Gore/OptiFade

Other

Not sure

Total Pants Retail Market Size *Respondents may have had difficulty determining the difference between the camo pattern brand and the apparel item brand.

22

Pants by Brand* Retail Dollars Units Avg. Price

Badlands

Bass Pro/Redhead

Boyt

Browning

Buckmasters

Cabela’s

CamoWest

Columbia

Delta

Duluth

Farmland

Filson

Game Winner

Gamehide

Gander Mountain

Kings

L L Bean

Mossy Oak

MultiCam

Naked North

Orvis

Predator

Primos

Remington

Under Armour

Walls

Other

Not sure

Total Pants Retail Market Size *Respondents may have had difficulty determining the difference between the camo pattern brand and the apparel item brand.

23

Jackets by Pattern Brand Retail Dollars Units Avg. Price

Badlands

Cabela’s brand

CamoWest

Delta

Farmland

Kings

Mossy Oak

MultiCam

Natural Gear

Predator

Realtree

True Timber

Other

Not sure

Total Jacket Retail Market Size

24

Jackets by Brand Retail Dollars Units Avg. Price

Badlands

Bass Pro/Redhead

Boyt

Browning

Buckmasters

Cabela’s

CamoWest

Columbia

Delta

Duluth

Farmland

Filson

Game Winner

Gamehide

Gander Mountain

Kings

L L Bean

Mossy Oak

Naked North

Natural Gear

Orvis

Predator

Remington

True Timber

Under Armour

Vertigo

Walls

Other

Not sure

Total Jacket Retail Market Size

25

Vest by Pattern Brand Retail Dollars Units Avg. Price

Ameristep

Badlands

Cabela’s brand

CamoWest

Delta

Farmland

Kings

Mossy Oak

MultiCam

Natural Gear

Predator

Realtree

True Timber

Other

Not sure

Total Vest Retail Market Size

26

Vest by Brand Retail Dollars Units Avg. Price

Badlands

Bass Pro/Redhead

Boyt

Browning

Buckmasters

Cabela’s

CamoWest

Columbia

Delta

Duluth

Farmland

Filson

Game Winner

Gamehide

Gander Mountain

Kings

L L Bean

Mossy Oak

Naked North

Orvis

Predator

Remington

True Timber

Under Armour

Vertigo

Other

Not sure

Total Vest Retail Market Size

27

Boots by Brand Retail Dollars Units Avg. Price

Bogs

Brahma

Browning

Cabela’s

Columbia

Dan Post

Danner

Field & Stream

Golden Retriever

Guide Gear

Herman Survivors

Irish Setter

ITASCA

Justin

Keen

Kenetrek

Lacrosse

LL Bean

Magnum

Merrell

Muck

Red Wing

Redhead

Rocky

Timberland

Under Armour

Wolverine

Other

Not sure

Total Boots Retail Market Size

28

Backpacks by Brand Retail Dollars Units Avg. Price

Alps

Avery

Badlands

Blacks Creek

Browning

Cabela’s

CamelBak

Eberlestock

Fieldline

Game Guard

Horn Hunter

Hunters Specialties

Osprey

R E I brand

RedHead/Bass Pro

Sitka

Timber Ridge

Trekker

Under Armour

Other

Not sure

Total Backpack Retail Market Size

29

Optics

Optics by Type Retail Dollars Units Avg. Price

Binoculars

Reflex/red dot sights

Laser sights

Red dot/tactical magnifier

Mounts, rings, and bases*

Night vision/thermal imaging

Handheld laser rangefinders

Scopes

Spotting scopes

Total Optics Retail Market Size

*Estimate of mounts, rings and bases is expected to be lower than the total market because a consumer may receive these

items included as part of a scope purchase or mounting service.

Optics by Purpose (Retail dollars)* Hunting Shooting Self-defense Other Total


Laser sights


Mounts, rings, and bases



Scopes

Spotting scopes


*Purpose of purchase was not asked for binoculars.

30

Optics by Purpose (Units)* Hunting Shooting Self-defense Other Total


Laser sights


Mounts, rings, and bases



Scopes

Spotting scopes


*Purpose of purchase was not asked for binoculars.

31

Scopes by Brand Retail Dollars Units Avg. Price

Aeon

Alpen

Barnett

Barska

Burris

Bushnell

Cabela’s

Center Point

Crickett/Keystone

EOTech

Excalibur

Hawke

Hi-Lux

Huskemaw

Konus

Leapers

Leupold

Mueller

Nikon

Pentax

Redfield

Redhead

Simmons

Swarovski

Swift

Tasco

TruGlo

Vortex*

Weaver

Zeiss

Other

Not sure

Total Scope Retail Market Size * Vortex is likely underrepresented in our sample.

32

Binoculars by Brand Retail Dollars Units Avg. Price

Alpen

Barska

Bass Pro/RedHead

Brunton

Burris

Bushnell

Cabela’s

Emerson

Field & Stream

Konus

Leica

Leupold

Nikon

Pentax

Redfield

Sightron

Simmons

Steiner

Swarovski

Tasco

Vanguard

Vortex*

Weaver

Zeiss

Other

Not sure

Total Binocular Retail Market Size *Vortex is likely underrepresented in our sample.

33

Spotting Scopes by Brand Retail Dollars Units Avg. Price

AIM

Alpen

Barska

BSA

Burris

Bushnell

Cabela’s

Celestron

Hawke

Kowa

Leupold

Minox

NcSTAR

Nightforce

Nikon

Optolyth

Pentax

Simmons

Swarovski

Tasco

Vanguard

Vortex

Zeiss

Not sure

Total Spotting Scope Retail Market Size

Handheld Laser Rangefinder by Brand Retail Dollars Units Avg. Price

Bushnell

Cabela’s*

Gunwerks/G7

Laser Technology (LTI)

Leica

Leupold

Nikon

Opti-Logic

Redfield

Simmons

Steiner

Vortex

Wildgame Innovations/Halo

Not sure

Total Handheld Laser Rangefinder Retail Market Size *Cabela’s is not a rangefinder brand. This result is likely due to buyers not recognizing the brand they purchased.

34

Laser Sight by Brand Retail Dollars Units Avg. Price

Aimpoint

Aimshot

ArmaLaser

Barska

Beamshot

BSA

Centerpoint

Crimson Trace

Firefield

LaserLyte

LaserMax

NcSTAR

Sightmark

Streamlight

TruGlo

UTG

Other

Not sure

Total Range Finder Retail Market Size

Reflex/Red Dot Sight by Brand Retail Dollars Units Avg. Price

Aimpoint

Barska

Bering Optics

Browning

BSA

Burris

Bushnell

EOTech

Leupold

NcSTAR

Redfield

Sightmark

Tasco

Trijicon

TruGlo

Ultra Dot

Vortex

Other

Not sure

Total Reflex/Red Dot Sight Retail Market Size

35

Red Dot/Tactical Magnifiers by Brand Retail Dollars Units Avg. Price

Aimpoint

Barska

Burris

EO Tech

Firefield

Leapers/UTG

NcSTAR

Sightmark

Vortex

Other

Not sure

Total Red Dot/Tactical Magnifier Retail Market Size

Night Vision/Thermal Imaging by Brand Retail Dollars Units Avg. Price

Armasight

ATN*

Bering Optics

Bushnell

Carson

EOtech

FLIR

iGen

ITT

Morovision

Night Owl

Nights Optics

OPMOD

Sightmark

Yukon

Other

Not sure

Total Night Vision/Thermal Imaging Retail Market Size

*ATN is likely underrepresented in our sample.

36

Hunting Gear and Supplies

Hunting Gear and Supplies by Type Retail Dollars Units Avg. Price

Blinds

Cover scent

Decoys

Game calls

Game cleaning supplies

Game coolers (specialized for meat/game)

Game feed

Game feeder

GPS device

Hunting knives/multi-tools

Lure scent

Odor eliminator

Food plot seed

Two-way radio

Electronic insect repellent

Trail cameras

Tree stands, ladders, towers

Total Hunting Gear and Supplies Retail Market Size

Game Calls by Type Retail Dollars Units Avg. Price

Accessories

Big game

Predator

Small game

Turkey

Upland game

Waterfowl

Other

Total Game Call Retail Market Size

37

Game Calls by Brand Retail Dollars Units Avg. Price

Big River

Buck Gardner

Cass Creek

Custom/Handmade

Down N Dirty

Duck Commander

E L K , Inc

Echo

Expedite

Extreme Dimension

Faulks

Flextone

Fox Pro

Gooserbat

H S Strut

Haydel

Hunters Specialties

ICOtech

Johnny Stewart

Knight & Hale

MAD

Nature’s Voice

Primos

Redhead

Rich n Tone

Toxic

Other

Not sure

Total Game Call Retail Market Size

38

Blinds by Type Retail Dollars Units Avg. Price

Blind accessories (stakes, bow holder, lights, etc.)

Blind material (burlap, cloth, mesh, etc.)

Box blind

Ground blind

Layout/waterfowl blind

Other

Total Blind Retail Market Size

Blinds by Brand Retail Dollars Units Avg. Price

Allen Company

Ameristep

Avery

Barronett

Big Game Treestand

Cabela’s

Camo Flex

Final Approach

Ghostblind

Guide Gear

Hunter’s Specialty

KillZone

Primos

Rhino

RigEm Right

Sports Afield

Timber Ridge

Other

Not sure

Total Blind Retail Market Size

39

Decoys by Type Retail Dollars Units Avg. Price

Big game

Predator

Small game

Turkey

Upland game (including crow)

Waterfowl

Other

Total Decoy Retail Market Size

Decoys by Brand Retail Dollars Units Avg. Price

Avery

Bass Pro Shops/Redhead

Big Foot

Cabela’s

Carry-Lite

Dakota

Edge

Featherlite

Final Approach

Flambeau

Flextone

Greenhead

Hard Core

Higdon

Hunters Specialties

Mojo

Primos

Other

Not sure

Total Decoy Retail Market Size

40

Game Feeders by Type Retail Dollars Units Avg. Price

Accessories

Hanging feeder

Standing feeder

Timer (kit or parts)

Not Sure

Total Game Feeder Retail Market Size

Game Feeders by Brand Retail Dollars Units Avg. Price

American Hunter/Feeder Max

Big Game Feeder

Boss Buck

Cabela’s*

Gander Mountain

Moultrie

On Time

Primos

Wildgame Innovations

Other

Not sure


*Cabela’s is not a game feeder brand. This result is likely due to buyers not recognizing the brand they purchased.

41

Game Feed by Type Retail Dollars Units Avg. Price

Blocks/mineral licks

Liquid

Mass (corn, soybean, etc.)

Pellets

Powder

Other

Total Game Feed Retail Market Size

Game Feed by Brand Retail Dollars Units Avg. Price

Acorn Rage

Antler King

Big & J

Buck Jam

CMere Deer

Deer Cane

Evolved Habitats

Evolved Harvest

Hunters Specialties

Imperial Whitetail

Mossy Oak

Rack Up Feed

RedHead/Bass Pro

Sportsmans Choice


Other

Not sure


*Respondents may confuse this option with food plot seed.

42

Two-way Radio by Purpose of Purchase Retail Dollars Units Avg. Price

Hunting

Shooting

Self-defense

Other

Total Two-way Radio Market Size

Two-way Radio by Brand Retail Dollars Units Avg. Price

Bushnell

Cabela’s

Cobra

Garmin

Kenwood

Lowrance

Midland

Motorola

Oregon Scientific

Uniden

Other

Not sure

Total Two-way Radio Retail Market Size

Hunting Knives/Multi-tools by Type Retail Dollars Units Avg. Price

Fixed blade

Folding

Multi-tool

Pocket knife

Total Hunting Knife/Multi-tool Market Size

43

Hunting Knives/Multi-tool by Brand Retail Dollars Units Avg. Price

Al Mar

Bark River

Bass Pro Shops / Redhead

Benchmade

Broker

Browning

Buck

Cabela’s

Camillus

Case

Cold Steel

Columbia River/CRKT

Condor

Custom made

Cutco

Elk Ridge

Frost

Gerber

Havalon

K-Bar

Kershaw

Kimber

Knives of Alaska

Leatherman

Lone Wolf

Mossy Oak

Outdoor Edge

Puma

Rapala

Remington

Schrade

Smith & Wesson

SOG

SpyderCO

Swiss Army

United Cutlery

Western

Winchester

Other

Not sure

Total Hunting Knives/Multi-tool Retail Market Size

44

Cover Scent by Brand Retail Dollars Units Avg. Price

BuckStop

Code Blue

Prime Time (Hunter Specialties Brand)

Scent Shield

Tinks

Wildlife Research Center

Other

Not sure

Total Cover Scent Retail Market Size

Lure Scent by Brand Retail Dollars Units Avg. Price

Buck Bomb

Buck Magic

BuckStop

Code Blue

ConQuest/Border Crossing Scents

Harmons

Prime Time (Hunter Specialties Brand)

Scent Shield

Smokey’s

Tinks


Wildlife Research Center

Other

Not sure

Total Lure Scent Retail Market Size

Odor Eliminator by Brand Retail Dollars Units Avg. Price

Dead Downwind

Primo Silver

Scent Killer (Wildlife Research Center)

Scent Shield

Scent-A-Way (Hunter Specialties Brand)

Tinks

Other

Not sure

Total Odor Eliminator Retail Market Size

45

Game Cooler by Brand Retail Dollars Units Avg. Price

Brute

Coleman

Drake

Engel

Esky

Grizzly

Hunt Valley

Icey-Tek

Igloo

Mossy Oak

Rubbermaid

Stanley

Yeti

Yukon

Other

Total Game Cooler Retail Market Size

GPS by Brand Retail Dollars Units Avg. Price

Apisphere

Cobra

Garmin

Lowrance

Magellan (including Explorist)

Motorola

Navman

Oregon Scientific

Panasonic

TomTom

Other

Total GPS Retail Market Size

46

Food Plot Seed by Brand Retail Dollars Units Avg. Price

Antler King

Cabela’s

Custom Blend

Deer Creek Seed

Evolved Harvest

Frigid Forage

Hunters Specialty

L B Wannamaker

Local Store Seed

Mossy Oak Biologic

Outfitters Choice

Plot Spike

Tecomate

Wild Game Innovations

Other

Not sure

Total Food Plot Seed Retail Market Size *Whitetail Institute was omitted from the brand list in the survey tool.

Trail Cameras by Brand Retail Dollars Units Avg. Price

Browning

BuckEye

Bushnell

Cabela’s

Covert

Cuddeback

Guide Gear

Hunten Outdoors

Lil Acorn

Moultrie

Plot Watcher

Primos

Reconyx

Remington

Stealth

Tasco


Wildview

Other

Not sure

Total Trail Camera Retail Market Size

47

Tree Stands by Brand Retail Dollars Units Avg. Price

Advanced Game Technologies

Ambush

Ameristep

API Grand Slam

Big Dog

Big Game

Cabela’s*

Comfort Zone

Cougar

Dicks Sporting Goods brand

Field & Stream

Gander Mountain

Guide Gear

Hunters Specialty

Lone Wolf

Primos

Rivers Edge

Sniper

Summit

Trekker

Other

Not sure

Total Tree Stand Retail Market Size *Cabela’s is not a tree stand brand. This result is likely due to buyers not recognizing the brand they purchased.

48

Firearm Parts/Accessories

Firearm Parts/Accessories by Type (for all types of firearms) Retail Dollars Units Avg. Price

Barrels

Bipod

Bolts/carriers/bolt parts

Caliber conversion kits

Grips (pistol and forward) and buttstocks

Hand guard

Magazines

Muzzle devices (suppressors)

Receiver

Recoil reduction

Slings

Trigger assemblies/trigger guards

Total Firearm Parts/Accessories Retail Market Size

+

Firearm Parts/Accessories by Reason for Purchase (Retail dollars) Additional Part Upgrade Replacement Total

Barrels




Hand guard

Magazines


Receiver

Recoil reduction

Slings



*Bipod purpose of purchase was not asked in survey tool.

49

Firearm Parts/Accessories by Reason for Purchase (Units) Additional Part Upgrade Replacement Total

Barrels




Hand guard

Magazines


Receiver

Recoil reduction

Slings



*Bipod purpose of purchase was not asked in survey tool.

Barrels by Brand Retail Dollars Units Avg. Price

BCM (Bravo Company)

Benelli

Beretta

Bushmaster

CMMG

Daniel Defense

DPMS

JP Enterprises

Marlin

Mossberg

Noveske

Ruger

Savage

Spikes Tactical

Yankee Hill

Other

Not sure

Total Barrel Retail Market Size *Remington was omitted from this brand list in the survey tool

50

Bipods by Brand Retail Dollars Units Avg. Price

Accu-Shot

Allen

Armstac

BCM (Bravo Company)

Blackhawk

Bog Gear

Cabela’s

Caldwell

Command Arms (CAA)

Gander Mountain

Gorilla

Harris

Hunters Specialties

Leapers

Lion Gears

Shooters Ridge

UTG

Vanguard

Versa-Pod

Winchester

Other

Not sure

Total Bipod Retail Market Size *Primos was omitted from this brand list in the survey tool.

Bolts/Carriers/Bolt Parts by Brand Retail Dollars Units Avg. Price

BCM (Bravo company)

Black Rain

Centurion

CMMG

CMT

Daniel Defense

Double Star

Fail Zero

Hi-Standard

JP Enterprises

LMT


Rock River Arms

Spikes Tactical

Other

Not sure

Total Bolts/Carriers/Bolt Parts Retail Market Size

51

Caliber Conversion Kit by Brand Retail Dollars Units Avg. Price

Advantage Arms

Beretta

Ciener

CMMG

Colt

CZ

Dillon

Glock

Hogue

IWI

Kimber

MGI

Ruger

Saiga

Sig Sauer

Tactical Solutions

Other

Not sure

Total Caliber Conversion Kit Retail Market Size

52

Grips (pistol and forward) and Buttstocks by Brand Retail Dollars Units Avg. Price

B5 Systems

BCM (Bravo Company)

Blackhawk

Bushmaster

Bushnell

Command Arms (CAA)

Daniel Defense

DPMS

Fortis

Herrett Grips

Hi-Standard

Hogue

JP Enterprises

LaRue

Limbsaver

Magpul

Mission First Tactical

Tacstar

Tapco

The Mako Group

Timbersmith

Troy Industries

Yankee Hill

Other

Not sure

Total Grips (pistol and forward) and Buttstocks Retail Market Size

53

Hand Guards by Brand Retail Dollars Units Avg. Price

Action Arms

BCM (Bravo company)

Beretta

Bushmaster

Command Arms (CAA)

FN

Hi-Standard

JP Enterprises

Magpul

Mauser

Mosin Nagant

Noveske

Ruger

Sabre Defense

Sigarms

SKS

Springfield

Tapco

Yankee Hill

Other

Not sure

Total Hand Guard Retail Market Size

54

Receivers by Brand Retail Dollars Units Avg. Price

AAC

BCM (Bravo Company)

Bushmaster

CMMG

Colt

Daniel Defense

Del-ton Inc

DPMS

DRD

Fallout15

Hi-Standard

JP Enterprises

LaRue

Noveske

Rainier Arms

Rock River Arms

Sabre Defense

Smith & Wesson

Spikes Tactical

Stag Arms

Other

Not sure

Total Receiver Retail Market Size

55

Magazines by Brand Retail Dollars Units Avg. Price

1911

AR-Stone

Armalite

Astra

Baikal

Beretta

Bernardelli

Bersa

Briley

Brownell

Browning

Bushmaster

Butler Creek

Cabela’s

Check Mate

Chip McCormick

CMMG

Coast to Coast

Colt

Command Arms (CAA)

Cotter & Co

CZ

E-Lander

Glock

GSG

Heckler & Koch (HK)

Hi-Point

High Standard

HotLips

Interarms

Kahr

Kimber

Magpul

Marlin

Mec-Gar

Mossberg

ProMag

Remington

Ruger

Savage

Sigarms

SigSauer

Smith & Wesson

Springfield Armory

Surplus

56

Tapco

Taurus

Thermold

Walther

Wilson

Other

Not sure

Total Magazine Retail Market Size

Slings by Brand Retail Dollars Units Avg. Price

Action Arms

Allen

AR

ATI

Barska

Blackhawk

Blue Force Gear

Command Arms (CAA)

Emdom

Ergo

Heckler & Koch

Hogue

Madsen

Magpul

Mauser

Mosin Nagant

Mossy Oak

Remington

Sabre Defense

Tapco

Thompson

Troy Industries

US Military

Vanguard

Viking Tactics

Winchester

Other

Not sure

Total Sling Retail Market Size

57

Triggers by Brand Retail Dollars Units Avg. Price

CMC

CMMG

Elftmann

Giessele

JP Enterprises

Knights Armaments

Magpul

Molon Labe

Princeton

Rock River Arms

Timney

Wilson Combat

Other

Not sure

Total Trigger Retail Market Size

Recoil Reduction by Brand Retail Dollars Units Avg. Price

American Arms

Bell & Carlson

Benelli

Beretta

Browning

Buffer Technology

Butler Creek

Charles Daly

Choate

DPM

Ed Brown

Franchi

Kassnar

KBI

Limbsaver

Marlin

McMillan

Mossberg

Remington

Ruger

Savage

Western Field

Winchester

Other

Not sure

Total Recoil Reduction Retail Market Size

58

Muzzle Device/Suppressor by Brand Retail Dollars Units Avg. Price

Advanced Armament

BattleComp

BCM (Bravo Company)

Beavercreek Armory

Bowers

Brownells

Bushmaster

CMMG

Daniel Defense

Griffin

Huntertown

LANTAC

Liberty

Noveske

OSS

PWS

Silencerco

Spikes Tactical

SureFire

Tactical Solutions

Tapco

Thompson

Thunder Beast

Other

Not sure

Total Muzzle Device/Suppressor Retail Market Size

59

Firearm Storage and Cleaning

Firearm Storage and Cleaning by Type Retail Dollars Units Avg. Price

Gun case or sleeve

Gun cleaning

Gun safes

Total Firearm Storage and Cleaning Retail Market Size

Gun Case or Sleeve by Type Retail Dollars Units Avg. Price

Hard sided case

Soft sided case

Other

Total Gun Case or Sleeve Retail Market Size

Gun Cases or Sleeves by Brand Retail Dollars Units Avg. Price

5.11

Ace

Allen

Armortek


Beretta

Black Hawk

Boyt

Browning

Bulldog

Cabela’s

Doskocil

Drake

Elite

Flambeau

Gander Mountain

Kolpin

Midway

Plano (including GunGuard)

Remington

Ruger

Uncle Mike

UTG

Winchester

Other

Not sure

Total Gun Case or Sleeves Retail Market Size

60

Gun Safes by Brand Retail Dollars Units Avg. Price

AMSEC


Bighorn

Browning

Cabela’s

Cannon

Field & Stream

Gun Vault

Liberty

Patriot

Remington

Sentinel

Sentry

Stack-on

Winchester

Other

Not sure

Total Gun Safe Retail Market Size

61

Gun Cleaning by Brand Retail Dollars Units Avg. Price

Ballistol

Barnes

Birchwood Casey

Blue Wonder

Bore Snake

Bore Tech

Break Free

Brownells

Butchs

Cabela’s brand

Dewey

Frog Lube

Gunslick

Gunzilla

Hoppes

Kleen-Bore

Kroil

M-pro 7

Otis

Outers

Pro Shot

Remington/Rem Oil

Shooters Choice

Sinclair

Tetra

Winchester

Other

Not sure

Total Cleaning Retail Market Size

62

Shooting Gear and Supplies

Shooting Gear and Supplies by Type Retail Dollars Units Avg. Price

Benches and rests

Clays/clay pigeons

Ear protection

Holsters/ammo belts

Shooting glasses

Targets

Traps/target throwing

Total Shooting Gear and Supplies Retail Market Size

Holsters and Ammunition Belts by Type Retail Dollars Units Avg. Price

Ammunition belt

Holster

Total Holsters/Ammo Belts Retail Market Size

Holsters/Ammo Belts by Brand Retail Dollars Units Avg. Price

Bianchi

Blackhawk

Blade-Tech

Bob Allen

Bulldog

Comp-Tac

Crossbreed

Fobus

Foxx

Galco

Garrett

Hunter Company

Kirkpatrick

N82 Tactical

Old Faithful

Raven concealment

Remora

Ruger

Safariland

Soft Armor

Triple-K

Uncle Mikes

Other

Not sure

Total Holster/Ammo Belt Retail Market Size

63

Benches and Rests by Brand Retail Dollars Units Avg. Price

Benchmaster

Cabela’s

Caldwell

Do-All

Harris

Hoppes

Hyskore

MTM

Protektor

RCBS

Remington

San Angelo

Sinclair

Uncle Buds

Vanguard

Other

Not sure

Total Bench and Rest Retail Market Size

Clay/Clay Pigeons by Brand Retail Dollars Units Avg. Price

Champion

Midwest

Northwest

Remington

White Flyer

Other

Not sure

Total Clay/Clay Pigeons Retail Market Size

64

Ear Protection by Brand Retail Dollars Units Avg. Price

3M

Allen


Beretta

Browning

Caldwell

Champion

Decot

EAR

Howard Leight

Midway USA

Oakley

Peltor

PROEAR

Radian

Randolph

Remington

Sport Ear

Surefire

Walker

Wiley X

Winchester

Other

Not sure

Total Ear Protection Retail Market Size

65

Shooting Glasses by Brand Retail Dollars Units Avg. Price

3 M

Allen


Beretta

Browning

Caldwell

Champion

Decot

EAR

Howard Leight

Midway USA

Oakley

Peltor

PROEAR

Radian

Randolph

Remington

Surefire

Walker

Wiley X

Winchester

Other

Not sure

Total Shooting Glasses Retail Market Size

Targets by Brand Retail Dollars Units Avg. Price

Action

Allen

Birchwood Casey(other than Shoot-N-C)

Caldwell

Champion

Daisy

EZ target

Gamo

Hoppes

Kleen-Bore

Primos

Rinehart

Shoot-N-C

TargDots

Thompson

Other

Not sure

Total Target Retail Market Size

66

Traps/Target Throwing Devices by Brand Retail Dollars Units Avg. Price

Champion

Clay Master

Do-All

Hoppes

Laporte

Remington

Sportrap

Trius

Western Traps

Winchester

Other

Not sure

Total Trap/Target Throwing Device Retail Market Size

size of the hunting, shooting and self-defense market · size of the hunting, shooting and...

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