sixth euro-asia ip conference taipei, 12 june 2015 supply and creative use markets: impact of...
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![Page 1: Sixth Euro-Asia IP Conference Taipei, 12 June 2015 Supply and Creative Use Markets: Impact of Competition Law Prof. Dr. Martin Senftleben VU University](https://reader035.vdocuments.mx/reader035/viewer/2022070323/56649d795503460f94a5c1a9/html5/thumbnails/1.jpg)
Sixth Euro-Asia IP Conference Taipei, 12 June 2015
Supply and Creative Use Markets: Impact of Competition Law
Prof. Dr. Martin SenftlebenVU University Amsterdam
Bird & Bird, The Hague
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applicable to
copyright?
Competition law impact
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Contents
• Competition law arguments
• Application
– individual works
– whole repertoire
• Case study
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Arguments
![Page 5: Sixth Euro-Asia IP Conference Taipei, 12 June 2015 Supply and Creative Use Markets: Impact of Competition Law Prof. Dr. Martin Senftleben VU University](https://reader035.vdocuments.mx/reader035/viewer/2022070323/56649d795503460f94a5c1a9/html5/thumbnails/5.jpg)
Discrimination
competitive
advantage for
licensees,
disadvantage for
outsiders
Tying/bundling
obligation to also
purchase other
products/services
as precondition
for a license
Forms of Abuse
![Page 6: Sixth Euro-Asia IP Conference Taipei, 12 June 2015 Supply and Creative Use Markets: Impact of Competition Law Prof. Dr. Martin Senftleben VU University](https://reader035.vdocuments.mx/reader035/viewer/2022070323/56649d795503460f94a5c1a9/html5/thumbnails/6.jpg)
Constructive refusal
terms and
conditions too
burdensome to be
acceptable
Outright refusal
unwillingness
to grant
license at all
Refusal to license
![Page 7: Sixth Euro-Asia IP Conference Taipei, 12 June 2015 Supply and Creative Use Markets: Impact of Competition Law Prof. Dr. Martin Senftleben VU University](https://reader035.vdocuments.mx/reader035/viewer/2022070323/56649d795503460f94a5c1a9/html5/thumbnails/7.jpg)
exploitative abuse
preventing new or
improved products/
services in spite of
potential demand
exclusionary abuse
market leveraging
by extending
power to other,
related markets
Access to essential facilities
![Page 8: Sixth Euro-Asia IP Conference Taipei, 12 June 2015 Supply and Creative Use Markets: Impact of Competition Law Prof. Dr. Martin Senftleben VU University](https://reader035.vdocuments.mx/reader035/viewer/2022070323/56649d795503460f94a5c1a9/html5/thumbnails/8.jpg)
Application
![Page 9: Sixth Euro-Asia IP Conference Taipei, 12 June 2015 Supply and Creative Use Markets: Impact of Competition Law Prof. Dr. Martin Senftleben VU University](https://reader035.vdocuments.mx/reader035/viewer/2022070323/56649d795503460f94a5c1a9/html5/thumbnails/9.jpg)
individual work and
creative use
Essential facility?
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Relevant market
• demand perspective
– substitutable for the creative user?
– focus on dominance with regard to a specific
information product
• supply perspective
– reputation, production basis, circle of customers
– focus on dominance of an individual enterprise
in a more general sense
• problem: freedom of contract on primary market
![Page 11: Sixth Euro-Asia IP Conference Taipei, 12 June 2015 Supply and Creative Use Markets: Impact of Competition Law Prof. Dr. Martin Senftleben VU University](https://reader035.vdocuments.mx/reader035/viewer/2022070323/56649d795503460f94a5c1a9/html5/thumbnails/11.jpg)
from individual
work
to a whole repertoire
Essential facility?
![Page 12: Sixth Euro-Asia IP Conference Taipei, 12 June 2015 Supply and Creative Use Markets: Impact of Competition Law Prof. Dr. Martin Senftleben VU University](https://reader035.vdocuments.mx/reader035/viewer/2022070323/56649d795503460f94a5c1a9/html5/thumbnails/12.jpg)
Content aggregation
• copyright owners
– big music labels
– broadcasting organizations
– news providers
• distributors
– search engines
– mass digitization projects
• new or improved products
• impact on secondary markets
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Case Study
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Hyperlinking
• basis for various products/services with
added value for users
• content aggregators
– news media overviews
– search engine services
• social media
– inclusion in blogs
– inclusion in social networking sites
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Hyperlinking
• links to illegal sources covered?
• how to determine authorization?
– indications on the website
– use of technological standards
• refusal to use technological standards
= constructive refusal in the sense of competition law?
• relation with prohibition of formalities in copyright law?
![Page 17: Sixth Euro-Asia IP Conference Taipei, 12 June 2015 Supply and Creative Use Markets: Impact of Competition Law Prof. Dr. Martin Senftleben VU University](https://reader035.vdocuments.mx/reader035/viewer/2022070323/56649d795503460f94a5c1a9/html5/thumbnails/17.jpg)
also market
leveraging?
Hyperlinking
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The end. Thank you!For publications, visit www.ssrn.com
and search for ‘senftleben’.
contact: [email protected]