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Six distinctive seasonal hot beverages Features signature Ben & Jerrys flavors Chocolate Fudge Brownie Chunky Monkey Cherry Garcia Chocolate Peppermint Crunch Phish Food Smores

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Bolster store traffic Increase off season revenue Enhance brand diversification Improve franchise business model Increase brand awareness

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Cold weather alternative Same great ice cream flavor Warms and satisfies the sweet tooth Easy to enjoy on the go

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Suburban Square consumers/shoppers These consumers are: Affluent Mostly Caucasian Ages 25 64 and children under 18 years

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Determine flavor preferences of the market: Web Based Online survey In-store Offer sample size taste tests

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Do they have effective marketing? Do they pose a threat?

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Your favorite ice cream just got a whole lot hotter Holy cow, that ice cream is hot Creamy, dreamy, hot & steamy

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Remain consistent with Ben & Jerrys branding Blue skies Green hills White clouds White bold writing Image of actual product

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Now get your favorite ice creams in a hot beverage. Available in Chocolate Fudge Brownie, Chunky Monkey, Chocolate Peppermint Chunk, Phish Food, Smores and Cherry Garcia

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Pandora In-store and online posters/banners Samples outside of storefronts Billboards Bus stop posters Tented signs in surrounding shopping area Post card coupons distributed at local university football games

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Images of ice-cream Social messages Cartoon images/sketches of the products

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Elise, Jane, Johnathan & Kat