SITUATION SORTER

By :Purple Fish -

Eloise Bunting, Philippa Allbutt, Darcey Park,

Abbie Sisson, Georgia Charlesworth, Georgia

Hope.

Who? Teenagers

What? Teenagers in need of help

When ?all the time

Where? Any place with Wi-Fi

Why? To help solve their problems

THE BACKGROUND SITUATION

The people that will use this app may have

emotional problems, addictions or obstacles in their

lives. They may also suffer from abuse or bullying ,

depression or anxiety and might not have somebody

that they can trust to talk to , the app will give

support and advice to these people. We aimed this

app on teenagers from 12-19 years old as when we

did research we discovered that these are the

people who suffer the most from these problems.

THE PEOPLE WHO WOULD USE THIS APP

The core question that we are

addressing in our app is ‘how can I

overcome my situation?’. We would

like to give help to whoever we can

to answer this question.

CORE QUESTION

The people using this app will have a problem and will need help

or advice so that they can defeat whatever it is, however lots of

people either don’t have anybody to trust and confide in, are too

embarrassed to tell the people close to them or they are scared

that people will judge them when they find out so they are often

trapped however our app offers a way out , advice that will help

from somewhere that they can trust as they know their information

wont be shared (as said in terms and conditions).they will also

know that the app cant judge them, therefor they will overcome

their obstacles. We did lots of research and we found that

teenagers from 12-19 suffer from lots of the problems we are

helping with so we based our app on that age but the problems

can still affect all ages so we do know that it will be very frequently

used and will hep a lot of people.

THE KEY INSIGHTS

My team, Purple Fish, is developing an app

called situation sorter

to help teenagers to solve an issue they are

dealing with through giving advice and

support.

MINI ELAVATOR SPEECH

Our users could be teenagers in trouble

or going through a tough time , they may

not have somebody to confide in

therefor they would turn to an app for

help. Their issues can vary and they are

in need of help, we intend to give this

help. Our users may not be teenagers,

they could be adults as well , it could be

anybody suffering with an issue.

WHAT WE HAVE LEARNT ABOUT OUR USERS

They could get help from somebody around them

however most teenagers are either too embarrassed

and scared of being judged or don’t have somebody

they can trust.

There is one other app called agony aunt however

comments said it was slow and didn't work very well so

we wont have any competition for solving their

problems.

We believe that our app could actually help people solve

their issues as we are somebody that they can confide

in with their problems and receive advice from.

OUR SOLOUTIIONS COMPARED TO OTHER SOLUTONS

It aims to help teenagers going through a

tough time through giving advice or being

somebody for them to confide in .

THE OVERVIEW OF OUR APPS CORE FEATURES

It will be simple and linked to the theme , it

wont be a complicated system as users will

get confused .it has links to the problems

pages on the home page and this will make it

flow better. We also already did surveys and

everybody said they would use it and that it

looked like a good app.

WHAT IT WILL LOOK LIKE

It will have a home

screen with links to all

of the main pages like

terms and conditions,

the accounts and the

problems page. Below

is a example of what it

will look like:

THE KEY WIREFRAMES

Creating an account

will mean everything is

more private ,It will have

a diary section for

people to write about

their problems in and

their progress in solving

them. Below is an

example of how it will

look:

THE KEY WIREFRAMES

It will have screens for each problem giving advice and

links to a website to give them further help. Below is an

example of what it will look like:

The key wireframes

Our app will be easy to use and will be very simple

so it is easy to make.

It wont take up much data and most of the work will

be linking the parts of the app so it wont be very

hard to make. We will not charge customers for the

app , nor will we have in app purchases as we feel

this would put people off and our aim is to help

them so we will have space for adverts of

councillors and rehabilitation centres so that it can

be something useful for the users.

Data, content and technical feasibility

We had many people interested in buying the

app but they said they would prefer not to pay

therefor we came up with a solution. We will

advertise counsellors ,psychologists and

rehabilitation centres . We think that because

it would be a possible customer that would

see it , it would be a good investment for the

companies, also it would benefit the users

which is our main goal.

CUSTOMERS

We could hand out leaflets and go into schools to

speak to the teenagers and as this is our target

audience it would be a good place to go because

they are there everyday. We are also aware that lots

of teenagers are on social networking sites so we

could make a twitter account or a Facebook page .

MARKETING

App Design Mock-up

Our group really feels like this app would not only be

frequently used but could change peoples lives for

the better which was our aim. However we are

aware that it is a very serious concept as we are

dealing with peoples lives but we do feel that the

app would have a positive effect on the lives of the

users and has the potential to be very successful.

What We Would like to say…