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    Shahid Imran Basra GL / Chairman

    Adnan Aslam CEO

    Umair Najeeb Director MarketingAmmar Yasir Director Finance

    Fahim Alam Director HR

    Nazir Haider Director R n D

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    VISION STATEMENT:

    To excel in the fertilizer andallied business at national andinternational level by

    maintaining highest standardsof product quality therebyplaying our role in thedevelopment of the country'seconomy and adding value tothe shareholders investment.

    MISSION STATEMENT:To become a good corporatecitizen.

    To develop long-termrelationship with theemployees

    To inculcate honest andethical behavior.

    To create safe, healthyenvironment and friendlyatmosphere for theemployees.

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    HISTORY:

    Dawood Hercules Chemicals Limited was incorporated as a

    public limited company on 17th April 1968. It was the first private sector that was the largest

    ammonia/urea plant in country at that time.

    Initially the plant's capacity was 345,000 metric tons of urea perannum. After enhancing, the capacity increases to 445,500

    metric tons of urea per annum. Dawood Hercules also won numerous safety and excellence

    awards.

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    The Vision of Information Technology Department is to facilitate

    organizational Resources with:

    latest state of the art computers,mobile phone & Blackberry devices,

    information systems & ERP solutions,

    technical support to increase their efficiency.

    STRATEGIC VISION

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    Strategic Needs:

    Current:

    IBM I Series 820, 500, 250 and AS/400.

    MS Exchange Server 2003.Email Messaging Servers.

    Need :

    Email exchange server 2007

    DAP

    Information Needs of the Company:

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    Information Needs of the Company:

    Managerial Needs:

    Current:

    Black berry technology.

    Need :

    Black berry technology ( Bold and Storm ).

    Walky-talky system.

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    Operational Needs:

    Current:

    DB Tool Turn Around.

    Need :

    Prima Vira Software.

    SAP System.

    Time Management Program.

    Safety and security measurement.

    Information Needs of the Company:

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    Strengths: Weakness:

    Training and nurturing. Low Production

    Safety & Security. Low TurnoverCustomer feed back system. DAP

    Own Electricity production of 14KW. Sales in Limited Areas

    KSE Top 25 Companies Award.

    SWOT Analysis:

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    Opportunity: Threats:

    Construct new plant. Computer Virus.

    Govt. Subsidies to the Fertilizer sector. Competitors.Political and Economical instability.

    Security.

    SWOT Analysis:

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    COMPETITIVE FORCES MODEL:

    Forces governing competition

    Rivalry

    Threat of Substitute

    Bargaining

    Power of

    suppliersBargaining

    Power of

    Customers

    Threat of New

    Entrants

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    STRATEGIC OPPORTUNITY MATRIX:

    Current Product:Bubber Sher Urea

    New ProductDAP

    Current Market:Agriculture Sector Increase Production New Product StrategyNew MarketAgriculture Sector Product PenetrationStrategy ProductDiversification

    Strategy

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    To facilitate Organizational resources with latest state of art computers, Mobile, Phones

    & Blackberry devices, Information Systems, ERP Solutions and Technical Support to

    increase their efficiency

    To improve quality of life for the employees.

    To make farmers community prosper

    To create safe, healthy environment and friendly atmosphere for the employees

    To offer consistent dividend to shareholders

    FUTURE ENHANCEMENTS WITH THE SUPPORT OF IT:

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    Proper budgeting control (it also includes proper costing)

    Hiring of young professionals to make some innovative ideas for effective andefficient application of IT

    Set up enhancement to increase production

    Prima Vira Software should be provided to Engineers for proper graphical

    representation which ease their work and increase efficiency.

    They Should adopt new procedures for minimizing waste to increase

    production

    Dawood Hercules should implement SAP system properly

    RECOMMENDATIONS

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    Efficient MIS

    Employee Selection, Training & Evaluation

    Out Come Based Systems

    Behavior Based Systems

    Consensus Approach

    IMPLEMENTATION STRATEGIES

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    We have a very critical study to find out some weaknesses and threats for the

    company

    . It was good to see that Dawood Hercules have more no of strengthens than

    their weaknesses.

    We find some weaknesses and found about the substitutes and alternatives

    and recommended some new systems software and programs

    CONCLUSIONS

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    Proper budgeting control (it also includes proper costing)

    Hiring of young professionals to make some innovative ideas for effective andefficient application of IT

    Set up enhancement to increase production

    Prima Vira Software should be provided to Engineers for proper graphical

    representation which ease their work and increase efficiency.

    They Should adopt new procedures for minimizing waste to increase production

    RECOMMENDATIONS