site optimization: learn how to improve your website · 2019-08-15 · site optimization: learn how...
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Site Optimization: Learn how to improve your website
By Kevin Thiele
5/15/2013 ® Searchmetrics GmbH 2013 │ Site 1
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Viewing Tips
• All viewers will be muted throughout the presentation.
• Questions? You can ask questions in the Q&A box. All questions will be answered at the end of the presentation.
• Technical issue? Tell us in the Q&A’s.
5/15/2013 ® Searchmetrics GmbH 2013 │ Site 2
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About the speaker
Kevin's career began at Yellow Pages as a display sales executive and for the past 14 years has been in the software industry, in a variety of senior sales and general management positions. In April 2010 Kevin was responsible for launching Searchmetrics into Northern Europe from the UK sales office based in Bracknell, Berkshire. Searchmetrics now has a network of 21 partners using our advanced SEO management platform to optimise client sites and search marketing campaigns in international markets.
5/15/2013 ® Searchmetrics GmbH 2013 │ Site 3
Kevin Thiele
Sales Director, UK
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Who are we?
5/15/2013 ® Searchmetrics GmbH 2013 │ Site 4
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A portal to your consumer
5/15/2013 ® Searchmetrics GmbH 2013 │ Site 5
Search engines are
the portal to
the internet
Searchmetrics is the portal to
search engines
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How are consumers reaching you?
5/15/2013 ® Searchmetrics GmbH 2013 │ Site 6
This is SEO
Influence
To get better rankings
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5/15/2013 ® Searchmetrics GmbH 2013 │ Site 7
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Are you prepared?
5/15/2013 ® Searchmetrics GmbH 2013 │ Site 8
Image Source: Google Artist: E. Smith
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Step 1 - make your website “Google friendly”
• Are my title tags (headlines) written to appeal to both website visitors and search engine visitors, or are they "keyword stuffed"?
• Do my title tags contain relevant SEO keywords and brand mentions? • Are my title tags no longer than 65 characters? • Do my meta description tags (which display a preview explanation for
a page in search results) provide interesting content that will appeal to viewers of search engine results?
• Does each page on my website contain a naturally written, keyword-rich <h2> tag (headings within posts)?
• Does each page on my website include high-quality, original content? • Do my pages contain internal links to facilitate visitor and search
engine robot movement throughout my site? • Are my images optimized according to current SEO best practices? • Optimize all landing pages not just the home page
5/15/2013 ® Searchmetrics GmbH 2013 │ Site 9
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Step 2 - create relevant content
5/15/2013 ® Searchmetrics GmbH 2013 │ Site 10
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What software can do for you
5/15/2013 ® Searchmetrics GmbH 2013 │ Site 11
Quantity = Complexity
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Software brings meaning to data
5/15/2013 ® Searchmetrics GmbH 2013 │ Site 12
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Keyword errors
5/15/2013 ® Searchmetrics GmbH 2013 │ Site 13
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What do warning messages look like?
5/15/2013 ® Searchmetrics GmbH 2013 │ Site 14
Potential
Warnings
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Optimize
5/15/2013 ® Searchmetrics GmbH 2013 │ Site 15
Recommendations
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Who do you trust?
5/15/2013 ® Searchmetrics GmbH 2013 │ Site 16
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Think big. Think Searchmetrics.
5/15/2013 ® Searchmetrics GmbH 2013 │ Site 17
We provide the
technology and
insights
You make it
happen
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5/15/2013 ® Searchmetrics GmbH 2013 │ Site 18
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Questions? Email us at: [email protected]
Follow us on Twitter: twitter.com/searchmetrics
Like us on Facebook: facebook.com/searchmetrics
5/15/2013 ® Searchmetrics GmbH 2013 │ Site 19
Thank you!