Focus on: Site Definition

and Architecture

Live Event with Robin Goodstarts at 1pm ET – Thu Oct. 1st

Hey Robin,why are site definition and architecture

so important?

Because the Internet is like

a huge library information system...

...and if you DON’T build your information system in a standard format

well... It may be going to look GOOD, but not many are going to use it.

1) The definition of your site determines how effectively Google and human beings will be able to understand what you are all about

2) The

architecture of your site determines how effectively Google and human beings will be able to discover what you have in store for them

This is whydefining correctly your site

and its architecture are so vitally important

Hey Robin,but I need a simple site with a few categories

and articles......

What else do I need to do?

Find out what your audience wants and build a site that has those traits.

A.

Think well about your: Site name

about your Site domain

and about the name of the content Categories and areas you will have on your web site

B.

Think what type of content, functions and services the site should provide

C.

• Reviews

• Research Reports

• Tutorials

• Annotated lists

• Guides

• News

What kind of CONTENT and FUNCTIONSbest serve your audience interests?

• Forum

• Contributions

• Comments

• Wiki

• Social media

• Newsletter

Place related things together and associate similar items.

Avoid redundancy.

Don’t patch it up.

Organize it

Don’t try to be everything to everyone, or to serve too many different types of needs. Focus on one unique thing and go after that one until it brings results.

Start Simple

How do I knowif I am doing things right?

• Your fans / customers / readers can easily find your site without you helping them

• Your readers can easily find what they want on your site

• Your readers can engage with other like-minded people, collaborate and exchange freely with others thanks to you

You know if you are moving right when