site core analytics
DESCRIPTION
The presentation illustrates the impact of data driven marketing.TRANSCRIPT
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> SiteCore Analy/cs < The power of raw visitor data
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> Short but sharp history § Datalicious was founded in late 2007 § Strong Omniture web analy>cs history § 1 of 4 preferred Omniture partners globally § Now 360 data agency with specialist team § Combina>on of analysts and developers § Carefully selected best of breed partners § Driving industry best prac>ce (ADMA) § Turning data into ac>onable insights § Execu>ng smart data driven campaigns October 2011 © Datalicious Pty Ltd 2
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> Smart data driven marke/ng
October 2011 © Datalicious Pty Ltd 3
Media A=ribu/on & Modeling
Op/mise channel mix, predict sales
Tes/ng & Op/misa/on Remove barriers, drive sales
Boos/ng ROI
Targeted Direct Marke/ng Increase relevance, reduce churn
“Using data to widen the funnel”
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> Clients across all industries
October 2011 © Datalicious Pty Ltd 4
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SiteCore data stored in readily accessible MS SQL
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Events Pages Visits Visitors Profiles
Event IDs > Page IDs > Visit IDs > Visitor IDs < Profile IDs
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Most BI plaMorms can connect to MS SQL databases
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Simply connect to you SiteCore MS SQL database
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Connect the various tables and start data mining
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Data extracts: Query speed vs. data sampling
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October 2011 © Datalicious Pty Ltd 11 Raw data cannot replace Google, Omniture, etc
Main reasons: Data volume, interface familiarity, microsites
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Easily create Tableau reports using drag and drop
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Easily create Tableau reports using drag and drop
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Easily create Tableau reports using drag and drop
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Easily create custom segments and data filters
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Easily create custom segments and data filters
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October 2011 © Datalicious Pty Ltd 18 Adding addi/onal data sources into the mix is easy
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October 2011 © Datalicious Pty Ltd 19 Analyse data for high value clients with churn risk
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October 2011 © Datalicious Pty Ltd 20 Reac/va/on campaign for high churn risk clients
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Publish interac/ve Tableau dashboards online
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Most common content interests vs. value influence
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Regression modelling to show influence on value
Content categories with most traffic do not necessarily have the most influence on the generated value for each visitor!
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Automated the running of successful models
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October 2011 © Datalicious Pty Ltd 25
Contact me [email protected]
Learn more
blog.datalicious.com
Follow me twi=er.com/datalicious
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Data > Insights > Ac/on
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