Site Analysis: Why Most Websites Don’t Make Money Ayo Ijidakinro – www.ayoswebdesign.com

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  • Slide 1
  • Site Analysis: Why Most Websites Dont Make Money Ayo Ijidakinro www.ayoswebdesign.com
  • Slide 2
  • Slide 2 11/24/2007Why Most Websites Dont Make Money Ayo Ijidakinro The typical situation. Does this describe you? You have a good product/service but a frustrating website. Your challenge is getting customers who use your website to call you or purchase online. Why is this problem so common?
  • Slide 3
  • Slide 3 11/24/2007Why Most Websites Dont Make Money Ayo Ijidakinro The Money Pit A bad website is a money pit. You could: a)Keep spending money on poor designs. b)Spend thousands on Search Engine Optimization. c)Start buying Google ads. But you will see no results if users see your website and leave right away.
  • Slide 4
  • Slide 4 11/24/2007Why Most Websites Dont Make Money Ayo Ijidakinro Whats the answer? Stop spending money on your website until you understand why it isnt working. This presentation will help you critique your website and make design changes that will: 1)Keep customers on your site. 2)Convince customers to purchase your good or service.
  • Slide 5
  • Slide 5 11/24/2007Why Most Websites Dont Make Money Ayo Ijidakinro Who is this presentation for? This presentation is geared towards: Business owners or marketing executives. Businesses selling products or services through their website. This presentation is NOT geared towards: Websites that are used for information purposes only with no product or service for sale. Website developers looking for technical solutions. Note: This presentation does not require a technical background.
  • Slide 6
  • Slide 6 11/24/2007Why Most Websites Dont Make Money Ayo Ijidakinro Research based approach All of this information is based on research from over 25 different business and scholarly sources. At the end of this presentation, a table of articles for further reading is provided.
  • Slide 7
  • Slide 7 11/24/2007Why Most Websites Dont Make Money Ayo Ijidakinro Where do most websites go wrong? The average website fails to generate sales because of a failure in one or more of the following areas: 1.Picture quality: Is your picture quality excellent, average or worsebelow average? 2.Typography: Are you using a professional font? Is your text easy to ready? 3.Color scheme: Are your colors professional and do they build confidence? 4.Layout: Is your layout uncluttered and clean or does it project an image of poor quality? In this presentation we will help you answer these questions for your website.
  • Slide 8
  • Slide 8 11/24/2007Why Most Websites Dont Make Money Ayo Ijidakinro Presentation format From here forward, the presentation will be much less wordy. Instead we will: Focus on screenshots from real, live websites. Analyze website homepages to see what works and what does not. Provide you with resources to help solve the most common problems.
  • Slide 9
  • Slide 9 11/24/2007Why Most Websites Dont Make Money Ayo Ijidakinro Why watches? For this presentation we chose to analyze watch websites because: 1.Watches are a generic product, providing lessons that can apply to many other industries. 2.Watches have a wide price range, making the lessons applicable to both inexpensive and expensive products/services. 3.The watch industry is competitive, as your industry probably is. 4.Using a single industry makes it easier to compare each site.
  • Slide 10
  • Slide 10 11/24/2007Why Most Websites Dont Make Money Ayo Ijidakinro Website Review Of Fifteen Websites
  • Slide 11
  • Slide 11 11/24/2007Why Most Websites Dont Make Money Ayo Ijidakinro OROLUS.com Consider Before Proceeding: In your opinion Would this design generate online sales? Why? Why not? What is good about this design? What is bad about this design?
  • Slide 12
  • Slide 12 11/24/2007Why Most Websites Dont Make Money Ayo Ijidakinro OROLUS.com High quality images of the watches they sale gives the customer a good sense of product quality.
  • Slide 13
  • Slide 13 11/24/2007Why Most Websites Dont Make Money Ayo Ijidakinro OROLUS.com Crisp, clean, sans-serif text builds confidence in the company.
  • Slide 14
  • Slide 14 11/24/2007Why Most Websites Dont Make Money Ayo Ijidakinro OROLUS.com Image quality. Image quality. Image quality. Dont forget it. Poor image quality is the #1 reason sites fail to get sales.
  • Slide 15
  • Slide 15 11/24/2007Why Most Websites Dont Make Money Ayo Ijidakinro OROLUS.com Good colors. White backgrounds with subtle blues, reds, pinks and grays, gives a professional and modern feel.
  • Slide 16
  • Slide 16 11/24/2007Why Most Websites Dont Make Money Ayo Ijidakinro OROLUS.com Promotion is prominent but not tacky. Avoid using exclamation points!!!!!! It looks dishonest.
  • Slide 17
  • Slide 17 11/24/2007Why Most Websites Dont Make Money Ayo Ijidakinro OROLUS.com Orolus will generate substantial online revenues. A bright clean design with high quality pictures is the best website possible. Lessons: High quality pictures communicate professionalism. Uncluttered and clean design is enjoyable. White backgrounds with subtle colors are the safe colors to use.
  • Slide 18
  • Slide 18 11/24/2007Why Most Websites Dont Make Money Ayo Ijidakinro Watches Etc. Consider Before Proceeding: In your opinion Would this design generate online sales? Why? Why not? What is good about this design? What is bad about this design?
  • Slide 19
  • Slide 19 11/24/2007Why Most Websites Dont Make Money Ayo Ijidakinro Watches Etc. Good picture quality. The customer can see product quality and look and feel.
  • Slide 20
  • Slide 20 11/24/2007Why Most Websites Dont Make Money Ayo Ijidakinro Watches Etc. Great font here. Theyre using a sans-serif. This is a good use of all capital letters and good character spacing.
  • Slide 21
  • Slide 21 11/24/2007Why Most Websites Dont Make Money Ayo Ijidakinro Watches Etc. Not a bad logo. Nothing really wrong with it.
  • Slide 22
  • Slide 22 11/24/2007Why Most Websites Dont Make Money Ayo Ijidakinro Watches Etc. Not a bad logo. Nothing really wrong with it.
  • Slide 23
  • Slide 23 11/24/2007Why Most Websites Dont Make Money Ayo Ijidakinro Watches Etc. Watches Etc. will generate little online business although customers will visit their physical location. A poor quality navigation bar detracts from the entire design and makes the site look amateurish. Lessons: Dont allow a single part of your homepage to appear unprofessional. Customers will flee. Avoid using basic fonts like Times New Roman. They make you look cheap. If you need a serif font, use Georgia instead.
  • Slide 24
  • Slide 24 11/24/2007Why Most Websites Dont Make Money Ayo Ijidakinro eWatchStore.com Consider Before Proceeding: In your opinion Would this design generate online sales? Why? Why not? What is good about this design? What is bad about this design?
  • Slide 25
  • Slide 25 11/24/2007Why Most Websites Dont Make Money Ayo Ijidakinro eWatchStore.com They have a good idea with the presentation of the logos. It tells me what they sell and the logos are a crisp and clear high picture quality.
  • Slide 26
  • Slide 26 11/24/2007Why Most Websites Dont Make Money Ayo Ijidakinro eWatchStore.com Avoid the need to scroll horizontally if possible. Most users prefer to scroll vertically.
  • Slide 27
  • Slide 27 11/24/2007Why Most Websites Dont Make Money Ayo Ijidakinro eWatchStore.com This search box looks strange here. How often do you see search at the bottom of the page?
  • Slide 28
  • Slide 28 11/24/2007Why Most Websites Dont Make Money Ayo Ijidakinro eWatchStore.com This block at top looks unprofessional. It would be better to use a solid color font on a white background than to use a white font on a black background.
  • Slide 29
  • Slide 29 11/24/2007Why Most Websites Dont Make Money Ayo Ijidakinro eWatchStore.com Do NOT use a generic email domain like @hotmail, @yahoo, @aol, etc. It scares away customers because it looks like you cant afford your own domain or just dont care to buy one.
  • Slide 30
  • Slide 30 11/24/2007Why Most Websites Dont Make Money Ayo Ijidakinro eWatchStore.com eWatchStore.com sales will be scanty because of a few critical errors. As soon as you use a generic email address it exposes the fact that your company is an amateur operation. Lessons: Dont use a generic email address like yourname@yahoo.com or @hotmail.com or @aol.com. It makes you look unprofessional and cheap. yourname@yahoo.com Avoid the need for horizontal scrolling.
  • Slide 31
  • Slide 31 11/24/2007Why Most Websites Dont Make Money Ayo Ijidakinro |red |fingerprint Consider Before Proceeding: In your opinion Would this design generate online sales? Why? Why not? What is good about this design? What is bad about this design?
  • Slide 32
  • Slide 32 11/24/2007Why Most Websites Dont Make Money Ayo Ijidakinro |red |fingerprint This page header looks clean and professional.
  • Slide 33
  • Slide 33 11/24/2007Why Most Websites Dont Make Money Ayo Ijidakinro |red |fingerprint This company name uses lowercase which is ok. Modern web design uses a lot of lowercase