Monetizing The Changing Search Landscape

Shashi SethSVP, Search & Marketplaces

@shashiseth

For Internal Purposes Only2

2016Predictions for Search

Out with the old, in with the new

Search will look, act and provide different functionality

Text Search will play a minor role in monetization of Search

Next Gen Search will utilize lots of new ways to monetize

Pre-Search & Post-Search are coming

Search Paragigm will get extended

Answers, not links

Out with Web Index, In with Content Index

•And app based search will be 3X Larger than browser based search

Mobile Search will be larger than Web Search

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Answers, Not Links

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Finding to doing

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Push Search

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Contextual Searches

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New devices New experiences

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Focus & GoalsChange the landscape

• Answers, not links• Doing to done• Discover, explore, enjoy• Contextual search• Invest big in mobile• New revenue opportunities

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2011 Monetization Concepts:

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Structured Content as ads

04/08/2023Yahoo! Presentation, Confidential1104/08/2023Yahoo! Presentation, Confidential 11

Can be expanded to image search (high % of celeb queries )

Monetizing entertainment

Wallpaper for branded terms

- Initially for brand terms only- Options being evaluated for top commercial terms

Monetizing search direct

- Initially for brand terms only- Options being evaluated for top commercial terms

Direct Display Sponsorship

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Thank You

@shashiseth