sis mon 1315 sponsored lunch criteo
TRANSCRIPT
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John KellyVice President, [email protected]
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• Introduction to Criteo
• Challenges for Search Marketers
• Performance Display Advertising
• Destroying the Myth: Clickers are Buyers
• Criteo Success Story: Overstock
Agenda
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3COUNTRIES
CONTINENTS
2,000CLIENTS
$200MILLION2011 REVENUE
550EMPLOYEES
Globally, By the Numbers
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We make display advertising perform better than search.
And we believe in the click.
Get Started
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Search is becoming more expensive. Search spend is rising faster than query
volume.
SE
AR
CH
SP
EN
D
SEARCH QUERY VOLUME
CPC
Average cost-per-click on Google increased about 5% in Q3 2011 over Q3 2010 (Source: Google Q3 3011 Earnings Report).
Challenges for Search Marketers
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Users need to search.
Only a fraction of internet time is spent on
Search.
Challenges for Search Marketers
5%
95%
Time Spent
SearchOther
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Challenges for Search Marketers
Users typically shop before buying.65% purchases NOT last products viewed
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Performance Display Advertising
BID OPTIMIZATION
& CONTROLPERSONALIZED
ADVERTISING
UNMATCHEDSCALABILITY
PURE
CPC
Criteo’s Unique Value
92% Reach!
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PRODUCT CATEGORY
OPTIMIZATION
USER INTENT SEGMENT
OPTIMIZATION
EXTRA INTENT DATA
OPTIMIZATION
Enhance CPC bids by product category and by user intent segment. Leverage your valuable and third
party data.
CRITEO PERFORMANCE OPTIMIZATION PLATFORM
Optimize your Criteo campaigns with:
CPC Bid Optimization
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ROI
Conversion RateROAS
2x
$10.24$5.22
2.73%< 2%
CONVERSION RATE
CRITEO1
SEARCH2
CRITEO1
SEARCH2
1: Aggregation of Criteo statistics, retail US only - Deduplication average of 50% I Criteo 20112: Aggregation of search statistics (Google, Yahoo, Bing), retail US only – Kenshoo 2011 Online Retail Holiday Shopping Report I Kenshoo, Inc.
Criteo’s Benchmarks Vs. Search
+45%
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“Half of All Display Ad Clicks are Worthless”
-Seeking Alpha, 2009
“50% Drop in Number of US Internet Users Who Click on Display Ads”
-ComScore 2011
“Conversions, Not Clicks, Key To Display Ads”-
MediaPost, 2012
Myth of Clickers
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Myth #1: “Clickers Don’t Buy!”
Number of Sales Per 100 Users
Reality: Clickers are twice as likely as viewers to buy something
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Reality - Almost 50% of our clients' most engaged buyers have clicked on a Criteo Ad
Myth #2: “There Aren’t That Many Clickers!”
47% of Very Active Buyers are Clickers
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viewer clicker -
1
2
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Clickers 75% More Likely to BuyNb Of Sales per 100 users
0 1 2 3 4+0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
17%
26%
34%
40%42%
42% of very active buyers are clickers
%of clickers
Overstock Values the Click
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“Overstock has been impressed with Criteo’s search-like
performance. We are currently expanding our relationship with
them and view Criteo as an important strategic partner.”
-- Sam Peterson, SVP of Technology, Website and
Merchandising for Overstock.com
Overstock Success StoryEarly 2011• Started working with Criteo in Jan 2011 • Launched basic remarketing campaign• First dissected their catalog by category,
segmented price browsers, shoppers and buyers based on category
Mid 2011• We took user segments for each category and
priced more granularly. • Created segment of recently abandoned carts• Improved cost of sale and program efficiency Today • Account has grown in high triple digits, has
outpaced traffic to Overstock.• Focused on an optimization plan to provide for
maximum efficiency and elevated spend.
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John KellyVice President
411 High StreetPalo Alto, CA 94303 Desk: (650) 322.6260 x406