siriusxm brand presentation

8/3/2019 SiriusXM Brand Presentation

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WEVECHANGED RADIO

SiriusXM attracts over 42 Million Radio listeners. Represents 20% of all network radio listening.

POWERFUL REACH

INVESTED AUDIENCE

EXPLOSIVE & UNTAPPED MARKET

SiriusXM is the 3rd largest subscription

service with over 21.1 million subscribersand GROWING.

Growth driven through strongOEM partnerships.

1mm+ online subscribers

P O W E R F U L & E X P L O S I V E

As a result, we deliver exclusivecontent to a national audience:

Arbitron, SiriusXM Audience Study, Q4 2009, RADAR 103

AND THE OVERALL MEDIALANDSCAPE

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SUBSCRIBERGROWTHP O W E R F U L & E X P L O S I V E

2003-2010

20032004

20052006

20072008

20092010

0.3 1.13.3 6.0 8.3 9.2 9.01.4

3.2

5.9

7.6

9.0 9.9 9.8

Sirius XM

20.2

Source: Company filings

Ending subscribers (millions)

3Q2 11 Results - 21.1 Million Subscribers2011 Estimate 21. 8 Million Subscribers


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3.3* 4.5**

12.4** 14.1

19.4 21.1 22.8 22.8***

RANKS AMONGLARGESTP O W E R F U L & E X P L O S I V E

U.S. SUBSCRIPTION MEDIA BUSINESSES

Total subscribers as of Q2 11 (millions)

4

Source:Based on Q4 Earnings Reports

*Cablevision includes acquisition of Bresnan Communications **Includes residential and commercial video subscribers only

*** Includes video customers only

= Decline Q4, 2010

to Q 1, 2011


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PENETRATIONGAINSATP O W E R F U L & E X P L O S I V E

EVERY MAJOR AUTOMAKER

Combined OEM penetration as a percentage of U.S. auto sales

Source: Total US light vehicles sales per Global Insight and company estimates of SiriusXM

enabled sales. Represents factory and port installs only 5

2006 2007 2008 2009

21%32%

44%55%

~60%

2010 2011

~65%


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COMMITTED


OEM PARTNERSHIPS

STRONG

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Program Assisted Display (PAD) Increases Recall By FeaturingBrand Names, URLs and Telephone Numbers

ENHANCING THE IN-CAR

EXPERIENCE


+47% higher unaided advertising recall than terrestrial radio +30% higher aided advertising recall than terrestrial radio 75% rememberseeing the ad


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REACHINGLISTENERSP O W E R F U L & E X P L O S I V E

E V E R Y W H E R E

SAMPLING CHANNELS

INTERNET/Wi Fi

Satellite TV

Internet Radio

AirlinesMobile

Vehicle

Hotel

SATELLITE

8

Smart PhonesPortable & Home/Office

Audio DevicesiPad


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THERESSOMETHINGP O W E R F U L & E X P L O S I V E

F O R E V E R Y O N E

9

NICHE &SPECIALTY TALK

NEWS & TALK

ADULT/MEN

WOMENS

LIFESTYLE/FAMILY

SPORTS


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...with more to come IN 2011!

WHATSNEWON

Live, interactive programming 7 days a week with talk shows hosted byfantasy sports enthusiasts Maurice Jones-Drew, Jeremy Roenick,golf analyst Alex Miceli and experts from well-known fantasy brandsRotoExzperts.com, RotoWire.com, FantasyGuru.com, and more.

Launched 7.1.10

Channel dedicated entirely to college sports across the country, boasting a full

daily lineup of college sports talk programming that offers news, highlights andseason-long analysis of the nations teams and conferences. Listeners willhear live play-by-play of some of the seasons most anticipated matchups,featuring the countrys top-ranked teams, plus shows hosted by coaches,Heisman trophy-winners and other college sports experts.

Launched 9.9.10

Dr. Laura Schlessinger, the most popular woman in talk radio, deliversher signature brand of no-nonsense advice infused with a strong sense of

ethics, accountability, and personal responsibility. The two-hour weekly show,will have everything her fans love, plus new elements they will embrace.

Launched 1.3.11

TMZ Live, the daily entertainment news program hosted online by HarveyLevin on TMZ.com, will be available to its millions of subscribers beginning inJune. TMZ Livewill air weekdays from 6:00 7:00 pm ET on SiriusXM Stars(channel 107), offering listeners the opportunity to tune in during drive timefollowing the programs initial airing on TMZ.com.Launched June 2011


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&

In a typical day, SiriusXM listeners spend2 hours and 45 minutes in their vehicle,

and over 71% of that time is spent listening

to SiriusXM compared with 17% of their time

listening to AM/FM radio, and 5% of the

time using mobile devices. WE OWN THEMIN THE CAR.

In comparing SiriusXM and AM/FM radiolisteners, SiriusXM listeners are 61%

more likely to listen to a commercial

than AM/FM radio listeners.

With less commercial time, 8 minutesper hour across SiriusXM channels

vs. 15+ minutes per hour on terrestrial

radio, brand messages resonate

with listeners.


L I S T E N E R SBased on a Recent Arbitron Study:

Arbitron, SiriusXM Audience Study, Q4 2009

ENGAGEDCAPTIVATED

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REACH YOUR TARGETM U LT I P L E W AY S T O

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Efficient& Effective Customized

Commercial Lengths

Presenting Sponsorships

or Naming Rights

Subscriber-BasedService

Custom Features/Sponsored Segments

Branded Promotions

& Sweepstakes

Live Integration of

Brand Messaging into Content

On-AirProduct Giveaways Live Read

CommercialsOn-Line

Extensions

ExclusiveContent

Tag LineIntegration



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SUMMARY

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1. Sirius XM Is A Premium Entertainment & Information Service

Subscribers pay $12.95 per month to follow their passion (music,sports, news, talk & entertainment)

42 million listeners (21.1MM subscribers) and growing

2. Sirius XM Delivers Your Best Customers Who Are Hardest To Reach

Sirius XM proprietary subscriber research gives your campaigns acompetitive edge and enables you to plan with confidence

Sirius XM audience delivers significant lift in income, demographicprofile and intent to purchase

Sirius XM subscribers are harder to reach and influence with traditionalmedia



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SUMMARY

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3. Sirius XM Offers A Unique Environment To Dialogue With Customers

Less clutter compared to traditional media equals increased receptivityand engagement

Sirius XM interactive PAD text display drives higher recall

Connect with passionate listeners on their terms

4. Sirius XM Develops Custom Marketing Solutions

Sirius XM delivers custom solutions to support your campaign budget

and marketing goals

Custom Sirius XM marketing extensions drive further engagement withSirius XM sponsorships and subscribers

The Sirius XM Sales & Marketing Solutions team partners with you tomeet your marketing needs


siriusxm brand presentation

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