singuist 20140605 1
TRANSCRIPT
People & Price
- Target market:
- Also suit for:
Students improve listening
TravelersBusiness tripEmployer and foreign employee etc.
$6980
Direct
Marketing
Public
relations
Sales
Promotion
Personal
selling
Advertising
5
4
1 2
3
Promotional
mix
AdvertisingTV
Newspaper
Direct Mail
Radio
Magazines
Billboards, signs & ads on buses, street,
taxis, stadiums or subways.
Internet
Sidewalk handouts
Direct Marketing
Goal: establish and manage long-term relationships with our customers.
Send birthday cards or information materials to our customers