single search for your phone - presented at trln annual meeting 2014

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A Single Search Box For Your Phone (and other screens) Kevin Beswick & Cory Lown NCSU Libraries TRLN Annual Meeting - July 2014

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Presented at TRLN Annual Meeting in 2014 this is an overview of work we've done to design a library single search application applying responsive design techniques to make the application usable on mobile and desktop devices. We also describe a new feature we call "stratified typeahead" to suggest groups of results live as people enter text into the search box.

TRANSCRIPT

Page 1: Single Search For Your Phone - Presented at TRLN Annual Meeting 2014

A Single Search Box For Your Phone

(and other screens)Kevin Beswick & Cory Lown

NCSU LibrariesTRLN Annual Meeting - July 2014

Page 2: Single Search For Your Phone - Presented at TRLN Annual Meeting 2014

2007 2009 2011

Page 3: Single Search For Your Phone - Presented at TRLN Annual Meeting 2014

Increasing traffic to mobile site

Page 4: Single Search For Your Phone - Presented at TRLN Annual Meeting 2014

Frequent mobile site activities

Page 5: Single Search For Your Phone - Presented at TRLN Annual Meeting 2014

Mobile site not meeting all needs.

14% of people redirected to the mobile site opted to switch back to the desktop site.

Page 6: Single Search For Your Phone - Presented at TRLN Annual Meeting 2014

What they did next… Search

Search 51%

Reserve a room 12%

Hunt Library Info 6%

Library Hours 5%

Journal Title Lookup/Search

3%

everything else... 22%

Page 7: Single Search For Your Phone - Presented at TRLN Annual Meeting 2014
Page 8: Single Search For Your Phone - Presented at TRLN Annual Meeting 2014

Context

● Evidence of increased mobile traffic● Search a popular activity from mobile● When mobile site failed, desktop search was

the most frequent next step.

Page 9: Single Search For Your Phone - Presented at TRLN Annual Meeting 2014

Opportunities

● Get out of the business of building and maintaining separate mobile/desktop versions of apps

● Rethink single search based on years of usage data

● Apply responsive design to single search for use on phones, tablets, laptops, desktops.

● Re-architect the search application using a modern web application framework

Page 10: Single Search For Your Phone - Presented at TRLN Annual Meeting 2014

Desktop Single Search Usage

Page 11: Single Search For Your Phone - Presented at TRLN Annual Meeting 2014
Page 12: Single Search For Your Phone - Presented at TRLN Annual Meeting 2014
Page 13: Single Search For Your Phone - Presented at TRLN Annual Meeting 2014
Page 14: Single Search For Your Phone - Presented at TRLN Annual Meeting 2014
Page 15: Single Search For Your Phone - Presented at TRLN Annual Meeting 2014

Mobile usage is different

Page 16: Single Search For Your Phone - Presented at TRLN Annual Meeting 2014

Stratified Typeahead

Page 17: Single Search For Your Phone - Presented at TRLN Annual Meeting 2014

Examples in the Wild - Twitter

Page 18: Single Search For Your Phone - Presented at TRLN Annual Meeting 2014

Examples in the Wild - LinkedIn

Page 19: Single Search For Your Phone - Presented at TRLN Annual Meeting 2014

Stratified Typeahead in QuickSearch

Page 20: Single Search For Your Phone - Presented at TRLN Annual Meeting 2014

Stratified Typeahead in QS (Mobile)

Page 21: Single Search For Your Phone - Presented at TRLN Annual Meeting 2014

QuickSearch Typeahead Result Categories

● Known result types - Best Bets, FAQs, Spaces○ A click will lead directly to content

● Search suggestions - drawn from TRLN catalog typeahead○ A click will lead to search results page

● Content types very easily interchangeable

Page 22: Single Search For Your Phone - Presented at TRLN Annual Meeting 2014

Why Stratified Typeahead in QuickSearch?

● Makes searching even quicker● We think it is cognitively easier to

understand results if they are pre-organized into categories○ Similar to the existing categorized design of

QuickSearch

● Encourages exploration of other content types, resources

Page 23: Single Search For Your Phone - Presented at TRLN Annual Meeting 2014

Typeahead & Problems Introduced by Responsive Design

● Above / Below the Fold○ Provides a view of result types that may appear

lower on the search results page

● Improves mobile device experience○ Saves typing time

○ Allows users to access specific content faster without loading a search results page

Page 24: Single Search For Your Phone - Presented at TRLN Annual Meeting 2014

Typeahead User Research

● Usability testing conducted on the typeahead feature before launching

● Users liked that it saved them time, was easy to use, and quick to respond

● Reordered content types based on user feedback

● Also uncovered several smaller issues that were able to be fixed before launch

Page 25: Single Search For Your Phone - Presented at TRLN Annual Meeting 2014

Early Typeahead Usage Stats

Page 26: Single Search For Your Phone - Presented at TRLN Annual Meeting 2014

Early Typeahead Usage Stats

Page 27: Single Search For Your Phone - Presented at TRLN Annual Meeting 2014

Next Steps for QuickSearch

● Observe Fall semester usage, compare to previous usage data○ Explore opportunities for improvement

● Apply machine learning principles to predict how result categories should be arranged on the search results page

Page 28: Single Search For Your Phone - Presented at TRLN Annual Meeting 2014

Thank You

Cory Lown <[email protected]>Digital Technologies Development LibrarianNCSU Libraries

Kevin Beswick <[email protected]>NCSU Libraries’ Fellow