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WEATHER At Play…

Mobile Marketing Life

Lindsay Wiles, November 2014

@Weatherwiles Join the conversation… #WeatherAds

2• The Dai ly Impact o f Weather…

• The Connected Consumer… At P lay

• Weather Data…the context o f the conversat ion

• Weather * Mobi le * Locat ion * Consumer *

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THE DAILY IMPACT OF WEATHER

After all, when you see the world through weather…

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THE DAILY IMPACT OF WEATHER

WEATHER def ines al l of us…

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45% OF SMARTPHONE

OWNERS CHECK

WEATHER APPS WHILE

GETTING READY IN THE

MORNING

WEATHER * MOBILE * LOCATION * CONSUMER

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C o n v e r s a t i o n s p e r s e c o n d

A b o u t t h e w e a t h e r i n b r i t a i n

M i l l i o n v i s i t s P E R M O N T H t o

T h e w e a t h e r c h a n n e l

P R O P E R T I E S

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M o s t d o w n l o a d e d f r e e i P h o n e a p p o f

a l l t i m e#7

M o s t d o w n l o a d e d f r e e i P a d a p p o f

a l l t i m e#2

WEATHER * MOBILE * LOCATION * CONSUMER

7WEATHER ON TWITTER…WEATHER * MOBILE * LOCATION * CONSUMER

The Supreme accomplishment is to blur the line between work

and play

Arnold J Toynbee

THE CONNECTED CONSUMER…AT PLAY

THE CONNECTED CONSUMER…AT PLAY

BE PART OF THE CONVERSATION

WEATHER DATA …THE CONTEXT OF THE CONVERSATION

WHEREVER IT TAKES PLACE

WEATHER DATA …THE CONTEXT OF THE CONVERSATION

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WEATHER DATA …THE CONTEXT OF THE CONVERSATION

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CASE STUDY: TUI Travel, Thomson Holidays

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WEATHER DATA …THE CONTEXT OF THE CONVERSATION

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CASE STUDY: CLOUDY WITH A CHANCE OF MEATBALLS, 20th CENTURY FOX

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WEATHER DATA …THE CONTEXT OF THE CONVERSATION

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• Weather da ta g ives loca l con tex tua l r e levance

• Th ink na t i ve !

• Exper iment w i th your ‘ t r igger ’ se t

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MOVIE GOERS GO MOBILE

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