Republic of Singapore

RepublikSingapura新加坡共和国

XīnjīapōGònghéguó

SiṅkappūrKuṭiyarasu

República de Singapur

PROPOSED DESTINATION

PROPOSED DESTINATION

Singaporeis a southeast Asian city-state of the southern tip of the Malay Peninsula.

The country is highly urbanized with very little

primary rainforest remaining.

Singapore is well known for their skyscrapers and

malls, but this city-state of Singapore it’s recognized

for their wildlife and rainforest.

Characteristics

An island country made up of 63 islands

Four official languages: Malay, Chinese, English

and Tamil

Second in the world in population density

Total population 5,183,700

Typical Southeast Asian kind of weather:hot and

humid climate

Multicultural place

History•Differentcultures: chinese, indian, malaysian

and occidental

•Formerbritishcolony

•Singapore has beenindependentsince 9th

August 1965

•The 4th mostimportantfinancial center of

theworld

•Strategic place for the exchange of goods

Touristattractions Mix of landscapeslikecosmopolitancity and jungle

F1 Singapore GP

Shopping paradise (37 shopping malls)

Cultural tour (Chinatown, Little India,

ArabicStreet, Colonial neighborhood…)

Culinary capital of Asia

Opportunityforinvestment

http://www.youtube.com/watch?v=va9awWNjInE

RESEARCH OBJECTIVES Toknowthe actual positioning of Singapore

Topreviewthefuturesituation

SINGAPORE…?

Tosearchthereasonswhypeoplevisittherepublic.

TomakeSingapore a

recognisedcosmopolitancityaroundtheworld

Primary Research

Methodologies

Questionnairewithquantitativeresults

Interviews to a professionalprofile

Focusgroup

Secondary Data Sources

Academicpapers

Blogs

Travel guides

Newspapers, documentaries…

ResearchParticipants QUESTIONNAIRES:

Groups that visited the Republic or not

Age: 25-50

Urban people

Different nationalities

ResearchParticipants

INTERVIEWS:

Workers at agency travels ( to get information about

how they sell Singapore)

Research Participants

FOCUS GROUP:

Information online through blogs or social networks.

PLAN RESEARCH

PART 1 - Theresearchbrief and proposal

Proposeddestination Secondweek

PART 2- TheacademicDiscussion: LiteratureReview

Search in academicpapers Fifthweek

PART 3- Data Collection

-

Researchinformationtomakequestio

nnaires

-Do thequestionnaires

Sixth week

Seventh week

Research Schedule

PLAN RESEARCH

PART 4- Data Analysis&Evaluation

-Analysethequestionnairesresults

-Make charts

Eighthweek

Ninthweek

PART 5-Researchfindings&outlinerecommendations

Explaintheconclusionsbasedontheo

bjectives.

Eleventhweek