Since 1988 From SOMRA to SOMRA GROUP

Presenting

21 years

Established in 1988

Registered as a private limited company in 1993

Researchers earned recognitions from global professional bodies: MRS, ESOMAR, AMA, AMIC during 1994-97

Partnered with MBL in 1998 – later turned into NFO (USA)

Strategic Alliance with GFK in 2005

MRS Company Partner and Accredited Center in 2007

Pulled out of GFK in 2008 after TNS – GFK merger deals

Conducted over 2100 market and social research studies to date

www.somra.net

Somra-MBL Limited

www.mrs.org.uk

Our Policy

Continued Client Satisfaction through global standards of research and

value addition

Once a client, partner forever

 Providing decision oriented outputs, Instead of a heap of data

Our success challenges us to explore new frontiers

Somra-MBL Ltd

A Marketing and Social Research Company with a

Difference

Expertise

Education

Banking and Finance

Macro Economic Studies

Policy Issues

Served a vast array of local, International / Multinational commercial / non-commercial developmental organisations as well as UN organisations.

Somra-MBL Ltd

Rural Focus

Somra-MBL Ltd

Over the last 21 years, through research, we have gained an in-depth knowledge of the majority of our population, and the mainstay of our economy – the rural population.

We have researched the knowledge, attitudes, and practices, and needs of the rural population, in general, as well as the agriculture (crop and non crop) sector – from individual household level to very small business generated by the micro-credit mechanism – to SMEs.An important part of our rural work has been to help develop social and business advocacy and awareness creation/learning materials –

flipcharts/simple script+picture placards, and other visual/audio-visual messaging tools

For projects funded by Unicef, World Bank, and semi-commercial (social marketing) to commercial companies

Upscale Project Management

The Quality Management System™ (QMS™):

The QMS™, which has earned us the ISO 9000:2001 certification, ensures Total Quality Management at every level of your organization throughout any research project. It helps ensure minimizing costs and losses to maximize the efficiency of our projects – as one level of our organization treats its immediate superior level as “its client” and works hard to satisfy them through their quality of work. It is used as a tool for strategic planning, employee motivation, and performance enhancement.

The Project Coordinating Mechanisms: A state-of-the-art Enterprise Resource System (EPR) – ActivMan™ - coordinates each research activity and ensures quality through timely coordination of the functions. A Strategic alignment, Client Partnering and Combating Hidden Costs evaluation system is used to ensure effective management of the research projects, and improving communication and understanding between the client and the agency.

Somra-MBL Ltd

Information Tool South Asia Company Ltd.

Established in 1989

South Asian Marketing and Database Consulting representative of Infotools, New Zealand

Specialise in development of software tools and database services for marketing

Via ESPRI™ and Harmoni™ services, provide clients with insight and understanding from interrogating databases

Software and database consulting services (of the Infotools, NZ network) used in over 100 sites in over 100 countries www.infotool-bd.com

www.infotools.com

Services

Most popular among our products is ESPRI (Easy System for Performing Research Investigations)

Using ESPRI you get more value from your research budget.

Helps have better understanding of market information.

Helps making better marketing decisions. Services and tools can be customized to suit

individual client needs

Information Tool South Asia Company Ltd.

Intellizer

Although just 5 years old, has a solid foundation of distinguished personnel with over 20 years of entrepreneurship, software development, data management, MIS, network management, ICT and consulting experience.

Develop off the shelf as well as custom software / applications/contents based on client needs

Microsoft Partner competencies:

Custom Development Solutions Data Management solutions Networking Infrastructure Solutions Business process and Integration Solutions Mobility Solutions Information Worker Solutions

www.intellizer.com

Products/Services

Intellizer

Network consulting (LAN, MAN, WAN)

ICT Education (training leading to Microsoft certified professionals)

Database management services

ICT consulting

Software/application/content development for Windows PC and Windows phones (PPC)

Our very first winmo app, a game, passed stringent lab tests and won this logo. Since then, we have come a long way – creating wireless aware apps, games, themes, and tools – distributed globally through leading online distributors like Handango, Handster, and Windows Marketplace.

MaxWell Direct Partners Singapore Pte. Limited

The “Umbrella Organisation” for our companies to provide varied range of services internationally via one channel

Main focus: Business and Knowledge Process Outsourcing

www.maxwelldirect.org

Building “triangular partnerships” (client, client’s customers and ourselves) for maximum welfare – Directly!

Some Major Clients of Somra Group

Advanced Chemical Industries (ACI) Aktel Alcatel-Lucent ANZ Grindlays Bank Asian Media Information and Communication Center Augere BD Pvt Limited. Aventis Pharma Berger Beximco British American Tobacco (BAT) British Petroleum (BP) Cellular Mobile Pte. Ltd. Center for Environment and Geographic Information Systems CITI Bank N.A Citycell Coca Cola Far East Ltd. Dhansiri Productions DHL DHS Telecom Faisons USA

FPAB/JICA KDS Garments Gaang Chil Givaudan Roure Glaxo Smith Kline Grey Advertisements Helen Keller International Holderbank/Holcim Hyundai International Development Enterprise, Inc. USA. International Fund for Agricultural Development (IFAD) International Organisation for Migration (IOM) Irrigation Support Project for Asia and Near East Johns Hopkins University Lafarge-Surma Land O’Lakes Marico Marie Stopes Mobil-Jamuna

New Zealand Milk Products Novartis Quest International Radio Foorti SEDF/ World Bank Shell Social Marketing Company (SMC) South Asia Enterprise Development Facility Square Standard Chartered Bank Syngenta The British Council TM International Unilever Bangladesh Ltd. (UBL) United Nations Development Programme (UNDP) United Nations International Children’s Emergency Fund (UNICEF) University of Leeds

Key Personnel Somra Group

Name Designation RoleRelevant Work Experience

(In years)

Dr. Nasir Uddin Khan

Executive ChairmanChief Researcher -Somra, Director- Infotools, CEO -Intellizer, Director-

MaxWellDirect30

Md. Monjur Iqbal Managing Director

Deputy Chief Researcher-Somra, Managing Director -Infotools, Marketing Director- Intellizer,

Director – MaxWell Direct

25

Saiful QuadirData Processing (DP)

DirectorQuantitative Data Analyst 15

Nazmun Nahar Director Qualitative Researcher 26

Farhat Fatima Director Qualitative Researcher 21

Akhtar Ahad KhanSenior Consultant (Full

Time)

Computer Systems R&D and IT -Somra, Chief Scientific Officer-

Intellizer35