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Since 1970….

Thika Town

Bidco Industrial Park, Ruiru

Page 3: Since 1970…. - MSRAmsra.or.ke/documents/conferences/2018/Guest-Speaker-Bidco-Junni… · Chipsy Gental NURU NURU op BIDcõCream(u BID CO @íidcoGroup f"oÁfråca rich. Olive Gold

Our world Class Brands are household names

Oils

Fats

Detergents

Home Care

Hygiene & Personal Care

Food &

Beverages

Soaps

Page 4: Since 1970…. - MSRAmsra.or.ke/documents/conferences/2018/Guest-Speaker-Bidco-Junni… · Chipsy Gental NURU NURU op BIDcõCream(u BID CO @íidcoGroup f"oÁfråca rich. Olive Gold

BOP…what comes to mind?

*IFC /World Resources Institute report 2005

*$5 trillion Market- with

$ 2.3 trillion in food & nutrition

Page 5: Since 1970…. - MSRAmsra.or.ke/documents/conferences/2018/Guest-Speaker-Bidco-Junni… · Chipsy Gental NURU NURU op BIDcõCream(u BID CO @íidcoGroup f"oÁfråca rich. Olive Gold

How do we bring it all together…

Price Points Affordability

Availability

@ Kes 5-10 a piece 22g @ Kes 5 a piece @ Kes 20 a piece

Can I find it!

Page 6: Since 1970…. - MSRAmsra.or.ke/documents/conferences/2018/Guest-Speaker-Bidco-Junni… · Chipsy Gental NURU NURU op BIDcõCream(u BID CO @íidcoGroup f"oÁfråca rich. Olive Gold

How do we bring it all together…

Quality The promise

Awareness Have I heard about it!

Page 7: Since 1970…. - MSRAmsra.or.ke/documents/conferences/2018/Guest-Speaker-Bidco-Junni… · Chipsy Gental NURU NURU op BIDcõCream(u BID CO @íidcoGroup f"oÁfråca rich. Olive Gold

It’s a tough balance

…and the journey continues

Introduction to Pharmacoeconomics Nuru Giritli, Ph.D. Department of Economics Faculty of Business & Economics EMU Lecture 1 & 2

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